Marketing Coordinator
CurrentDescription:- Planning and launching product release campaign results and then measuring the results.- Photographing all eCommerce product for Arbor Skateboards, Arbor Apparel, Penny Skateboards, and Z-Flex Skateboards in studio with retouching and color correction.- Lifestyle, catalog, and look-book imagery for Arbor Skateboards, Penny Skateboards, and Arbor Apparel with retouching and color correction.- Social media management for Arbor Skateboards profiles including digital advertising for product launches and brand awareness.- Influencer selection and strategy for Arbor Skateboards.Highlights:- Grew the Arbor Skateboards social media presence over 40% (83k->119k) in one year while maintaining the highest engagement rate industrywide. - Shot print campaign with placement in 7 issues of Thrasher magazine.- Shot over 1000 products and created the photography standards for Arbor's eCommerce store. - Grew role to become the staff photographer for Penny and Z-Flex skateboards (two brands under same distribution) and Arbor apparel.- Implemented a campaign planning and measurement program which allowed our team to 4x our reach for the same cost. (250k-1M impressions per release)