Matthew Bloom Email & Phone Number

New York, United States

Greater New York City Area

• Manage cross platform media planning process on MLB Network and MLB.TV, directing media planners on pricing and inventory strategy• Led Upfront sales efforts, advised Sales on negotiations, tracked submissions, and distributed updates to senior leadership• Track stewardship of media campaigns, monitor liability clearance and projections to ensure deals deliver in full, and work with Partnership Marketing to identify unsold assets that can be used to optimize delivery• Support MLB’s efforts in its launch of Virtual Signage on MLB.TV and on national Postseason broadcasts, including setting pricing tiers, asset collection, creating sales materials, and working with vendors and internal stakeholders to ensure smooth operation • Collaborated on the build and launch of MLB’s Friday Night Baseball package on AppleTV+, including all aspects of planning, order and inventory management• Assisted in MLB’s takeover of the San Diego Padres and Arizona Diamondbacks Regional Sports Networks, including working with Playfly Sports on order transfer, working with internal MLB sales on pricing and planning for new local deals, daily inventory management, and reporting• Work in conjunction with MLB Network’s Traffic team to ensure daily logs are filled, added value elements, including double boxes and adjacencies, are executed, schedule problems are resolved, and all partners’ daypart and separation requirements are met• Train Media Sales Coordinators on account management process including flowchart management, inventory shifts, ADU distribution, deadline management and other ad-hoc requests• Meet with Account Executives on a regular basis to develop sales strategies and inform sales pitches using historical data and current market trends• Distribute weekly revenue reporting to senior executives and work with AEs to ensure Salesforce financial data accurate• Worked on Alternative Measurement strategy to better understand deduplicated reach and frequency across media buys

Greater New York City Area

• Manage all National and Direct Response commercial inventory for MLB Network and NHL Network• Assist in the media planning process beginning in the proposal stages through approving all flowcharts • Analyze and input MLB Network Nielsen ratings• Answer questions and give recommendations to Sales team regarding inventory, pricing, and plan revisions• Fully automated the pre- and post-log distribution process for more efficient reconciliation• Collaborate with Sales, Partnership Marketing, Ad Ops, and Finance to ensure all aspects of advertising deals are met

Greater New York City Area

• Inputted TV and digital media plans into advertising management systems• Prepared pre-and post-log reports to send to clients and agencies• Daymoved daily commercial slots on MLB Network

Greater New York City Area

• Assisted with allocating and distributing ticket requests for corporate partners and employees for regular season, 2018 All-Star Week events and Postseason• Supported planning for 2019 All-Star Week including scheduling, vendors, transportation, and hotels using Meeting Evolution• Helped create the 2018 Winter Meetings app using the CrowdCompass platform and reconciled hotel invoices

Amherst, Massachusetts

• Managed and balanced $20,000 tournament budget, identified event needs and created budget recaps for 70 team tournament• Responsible for all vendor coordination, purchasing, ordering, and invoice processing• Reviewed all sponsorship contracts and ensured all agreements were successfully executed• Developed, oversaw, and executed all aspects of the event through collaboration with all departments

Amherst, Ma

• Created marketing plan to recruit teams via phone, email and social media campaigns• Promoted the event at local soccer facilities and in the community• Posted daily on all tournament social media accounts and grew followers by more than 200%

Amherst, Ma

• Developed marketing plans to promote UMass varsity sports, researched new promotional campaigns, and prepared marketing materials to be distributed around campus• Ran promotions and fan giveaways during varsity events, such as basketball, football, and hockey• Performed various game day tasks during varsity sporting events, such as public address spotting, mascot handling, posting on the UMass Gameday Snapchat, and controlling event music

Bridgewater, Nj

• Responsible for supporting the operations and logistics for 34 fields and approximately 150 teams• Set up and tear down of all aspects of event

Piscataway, Nj

• Provided customer support and processed ticket orders and donation billing using Paciolan ticketing software• Created database of organizations to sell Rutgers football and basketball season tickets to

• Set up activation booth and interacted with fans at UMass basketball games• Conducted surveys to gather information about fan attendance and interests to increase followers and social media activity

Amherst, Ma

• Worked with sponsors on-site to set up booths to maximize activation

Sport Management

Relevant courses: • Sport Promotion & Sales (Graduate Level): Curriculum included Researching and developing a marketing campaign for 2XU.

Marketing, Finance