- Manage MLB Life social media initiative- Create and post content that aligns with MLB Life's verticals

- Responsible for optimizing all social and website content for highest potential engagement- Increased website traffic from 2018 to 2019 by 80% - Increased social referrals across Facebook, Instagram and Twitter from 2018 to 2019 by 226%- Executed a complete overhaul of social strategy that saw total followers across Facebook, Instagram and Twitter increase by 78% from 2018 to 2019- Initiated XXL's TikTok account launch and created a content strategy that grew the account to 1 million followers in five months

- Created an emo/scene-centered music podcast and website with my former editor from AltPress- Executed a viral social strategy that grew our Facebook page to over 80,000 likes- Host a self-recorded and self-edited bi-weekly podcast detailing the histories of bands in the genre

- Oversaw digital strategy for all Townsquare Media national brands (XXL, Loudwire, Taste of Country, Ultimate Classic Rock, etc)- Used analytics to compile weekly and monthly reports, analyzing website traffic and social engagement for each website- Used Locowise, CrowdTangle and other data programs to offer insight on why posts on social media overperformed and how to continue eliminating underperforming posts- Helped create an Instagram link-in-bio feature that led to record-breaking referrals for Townsquare across every website

- Wrote over 300 stories optimized with viral social strategy - Revamped Facebook strategy with viral native content and optimized website content- Created multiple pieces of content that reached over 3 million people on Facebook specifically, including one with over 134,000 shares

- Wrote over 4,300 online news stories in less than two-and-a-half years- Aided in expanding coverage to a vast range of pop culture (movies, TV shows, video games, etc.)- Increased website traffic; grew reach of site’s official Facebook, Twitter accounts- Wrote reviews, listicles and Q&A features for both web and print