Develop and execute brand partner marketing programs for the world's largest music company, merging brand strategy and music consumer insights with unique live experiences, innovative content production, and engaging media campaigns in collaboration with UMG artists, serving as the nucleus of each project in a highly cross-functional and fast-paced activations role. 𝙁𝙀𝘼𝙏𝙐𝙍𝙀𝘿 𝙋𝙍𝙊𝙅𝙀𝘾𝙏𝙎𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢 Jack Daniel's x UMG created Jack's Garage, a branded music event platform to celebrate McLaren Racing with whiskey and music during Formula 1 Grand Prixes through the cultural lens of the host city; past performers include Metro Boomin and Friends, Black Pumas, Chris Jedi, Gaby Music, Brothers Osborne, Shaboozey, and T-Pain.𝙙𝙞𝙜𝙞𝙩𝙖𝙡 + 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙩𝙞𝙖𝙡 Intel x Zedd "Lucky" AI Experience + Exclusive Merch Pop-Up𝙡𝙞𝙫𝙚𝙨𝙩𝙧𝙚𝙖𝙢 Lenovo and Intel Evo Present: "Angel Face: The Live Visual Album" by Stephen Sanchez𝙖𝙢𝙗𝙖𝙨𝙨𝙖𝙙𝙤𝙧𝙨𝙝𝙞𝙥 Merz Aesthetics x Joe Jonas "Beauty on Your Terms" Xeomin Campaign𝙖𝙧𝙩 𝙞𝙣𝙨𝙩𝙖𝙡𝙡𝙖𝙩𝙞𝙤𝙣 The Coca-Cola Company x UMG Grammy Weekend𝙤𝙪𝙩 𝙤𝙛 𝙝𝙤𝙢𝙚 Google x Ludacris 3D Anamorphic Billboard in Times Square𝙢𝙪𝙨𝙞𝙘 𝙫𝙞𝙙𝙚𝙤 Lenovo and Intel Evo Present: "Surrender My Heart" by Carly Rae Jepsen𝘼𝘽𝙊𝙐𝙏Universal Music Group’s roster of record labels includes Republic, Interscope, Capitol, Def Jam, Island, Nashville, and UMLE alongside leading publishing, catalog, and merchandising divisions. Featured artists include Ariana Grande, Billie Eilish, Blackpink, Boygenius, Carrie Underwood, Demi Lovato, Drake, Elton John, Feid, Imagine Dragons, J Balvin, Jonas Brothers, Justin Bieber, Kacey Musgraves, Karol G, Katy Perry, Kim Petras, Lady Gaga, Lana Del Rey, Nicki Minaj, Noah Kahan, Olivia Rodrigo, Post Malone, Rihanna, Sabrina Carpenter, Sam Smith, Selena Gomez, Shania Twain, Taylor Swift, Troye Sivan, The Rolling Stones, and The Weeknd.

Manage bev/alc shopper marketing programs off and on-premise for Pernod Ricard channel and brand teams focusing on national creative development, consumer strategy, and campaign production.𝙁𝙀𝘼𝙏𝙐𝙍𝙀𝘿 𝙋𝙍𝙊𝙅𝙀𝘾𝙏𝙎𝙨𝙝𝙤𝙥𝙥𝙚𝙧 Jameson's St. Patrick’s Day Campaign𝙞𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣 Global Launch of Avión Cristalino Tequila𝙥𝙤𝙧𝙩𝙛𝙤𝙡𝙞𝙤 Best Sellers Winter Holiday Campaign𝘼𝘽𝙊𝙐𝙏Pernod Ricard is a convivial, responsible and successful global wine and spirits group. Number 2 worldwide, they have one of the most comprehensive portfolios of the industry with 240 premium brands available in over 160 countries. Featured brands include Jameson Irish Whiskey, Avión Tequila, Altos Tequila, Absolut Vodka, The Glenlivet Single Malt Scotch, Malibu Rum, Kahlúa Coffee Liqueur, Jefferson's Bourbon, Beefeater Gin, Seagram's Gin, Chivas Scotch Whisky, Kenwood Vineyards, and Brancott Estate.

Execute live special events for the Broadway industry leading client communication, vendor negotiations, and on-site production, attended by prominent figures in show business including Oprah Winfrey, Lin-Manuel Miranda, Sarah Jessica Parker, Jessica Chastain, Tom Hiddleston, Adam Driver, Alanis Morissette, Cyndi Lauper, Tina Turner, Patti LuPone, Darren Criss, Laverne Cox, Billy Porter, Jake Gyllenhaal, Eddie Redmayne, Jane Lynch, Jeremy Jordan, Vanessa Hudgens, Regina King, Ryan Murphy, Judith Light, Aaron Tveit, Bob Mackie, Laurie Metcalf, Alan Menken, Brendon Urie, Pete Townshend, Des McAnuff, Audra McDonald, Billy Crystal, and Otis Williams.𝙁𝙀𝘼𝙏𝙐𝙍𝙀𝘿 𝙋𝙍𝙊𝙅𝙀𝘾𝙏𝙎𝙖𝙬𝙖𝙧𝙙𝙨 The Tony Awards Official After Party at the Plaza Hotel𝙘𝙚𝙡𝙚𝙗𝙧𝙖𝙩𝙞𝙤𝙣 TINA: THE TINA TURNER MUSICAL Opening Party at Lincoln Center𝙘𝙤𝙧𝙥𝙤𝙧𝙖𝙩𝙚 Serino Coyne Agency Holiday Party at TAO Nightclub𝙜𝙖𝙡𝙖 Theatre Communications Group Annual Benefit at Edison Ballroom𝘼𝘽𝙊𝙐𝙏Serino Coyne is the nation’s longest-running live-entertainment advertising agency since 1977 that marries the human stories of leading clients with storytelling, art, data and conversations that are smart and compelling. Featured Broadway clients include AIN'T TOO PROUD: THE LIFE AND TIMES OF THE TEMPTATIONS, BEAUTIFUL: THE CAROLE KING MUSICAL, BETRAYAL (starring Tom Hiddleston), COMPANY, FRANKIE AND JOHNNY, HANGMEN, JAGGED LITTLE PILL, LITTLE SHOP OF HORRORS, PLAZA SUITE (starring Sarah Jessica Parker), PRETTY WOMAN, SEA WALL / A LIFE (starring Jake Gyllenhaal), TINA: THE TINA TURNER MUSICAL, and TOOTSIE.

Coordinate experiential marketing activations and partnerships while specializing in budget management, vendor relationships, and creative deliverables.𝙁𝙀𝘼𝙏𝙐𝙍𝙀𝘿 𝙋𝙍𝙊𝙅𝙀𝘾𝙏𝙎𝙨𝙥𝙤𝙣𝙨𝙤𝙧𝙨𝙝𝙞𝙥 Planet Fitness Presents Times Square New Year's Eve Celebration𝙢𝙚𝙙𝙞𝙖 E! at New York Fashion Week: The Shows at Spring Studios

Coordinate day-to-day office operations for VP of Operations and Special Events, assist calendar management for CEOs, and support account management for major brand activations.𝙁𝙀𝘼𝙏𝙐𝙍𝙀𝘿 𝙋𝙍𝙊𝙅𝙀𝘾𝙏𝙎𝙗𝙧𝙤𝙖𝙙𝙘𝙖𝙨𝙩 CNN Grill at the Democratic and Republican National Conventions𝙜𝙖𝙢𝙞𝙣𝙜 Ford x Escape the Room for Launch of Ford Escape at Moynihan Station𝙝𝙤𝙨𝙥𝙞𝙩𝙖𝙡𝙞𝙩𝙮 Emirates Dinner at Carnegie Hall𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢 WeWork Creator Awards𝙚𝙣𝙩𝙚𝙧𝙩𝙖𝙞𝙣𝙢𝙚𝙣𝙩 Show Premieres for NBCUniversal, HBO, and Hulu𝙘𝙤𝙣𝙛𝙚𝙧𝙚𝙣𝙘𝙚 Entertainment Industry Foundation Activation during SXSW𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙩𝙞𝙖𝙡 Ryan Seacrest's "Distinction Rio" Apparel Launch at Macy's Herald Square𝘼𝘽𝙊𝙐𝙏Since 1999, CIVIC has led the way in cultural marketing, providing integrated solutions to top-tier brands including Ford, HBO, Verizon, Airbnb, Snap, A&E, Facebook, CNN, NFL and NBC, among many others. Known for big ideas -- creating long-term brand platforms designed to impact culture, address the biggest societal issues, build loyalty, stimulate work of mouth and generate client revenue. In 2012, the Seacrest Global Group acquired a majority stake in CIVIC with the vision of continuing to build this world-class marketing services agency that creates unique engagements among media, entertainment, technology, sports and consumer brands.