Matthew D. Email & Phone Number

Des Moines, Iowa, United States

Kansas City Metropolitan Area

• Developed and executed a comprehensive B2B content hub and website redesign initiative for the corporate website, implementing a guided national SEO strategy to improve online visibility and user engagement • Facilitated discussions with national prospects and clients relaying insights to the executive team and investors to ensure alignment of marketing and content strategies with the technology sales initiatives• Gathered and compiled strategic insights for sales initiatives including traveling to prospective partners to capture visuals and data for proposals, RFPs and pitch decks• Contributor and lead researcher on (Forbes.com) for Jeff Fromm

Lenexa, Kansas, United States

• Created content to drive sales conversions at branded and wholesale platforms through blog posts, website copy and social media platforms resulting in increased website traffic and conversion rate• Built and managed relationships with global media partners to curate content for internal and third party websites• Oversaw SEO strategy for retail and wholesale websites including competitor analysis, keyword research and industry trends for 6 international brands achieving a high percentage of top keywords on page one of Google• Managed launch of online presence for all new global locations including onboarding managers, creating digital listing accounts and establishing geographic-specific tracking metrics

Des Moines Metropolitan Area

• Created new marketing strategy and provided recommendations for United Healthcare Group• Developed marketing strategy and retail marketing plan for a new consumer product launch for a Fortune 100 company

Altoona, Iowa, United States

• Implemented Nike’s service ethos to provide consumers with the best possible shopping experience • Coordinated with other athletes to complete daily projects adapting quickly to changes that affected the daily business as well as long-term results

St Joseph, Missouri, United States

• Led and established social media presence by coordinating posts with national project and marketing managers• Designed and presented competitor matrix to executive team including recommendations to better compete in the marketplace• Built online biography profiles for senior leadership to expand the company’s website and digital presence

Kansas City, Missouri, United States

• Selected as one of 30 students nationally to hold a professional development leadership internship based on key experience, academic performance and overall leadership• Due to pandemic and business impact, Hallmark was unable to host internships. However, selected on preferential basis for summer business exposure and future opportunities

Des Moines, Iowa Area

• Orchestrate weekly customer surveys including managing lists and Survey Monkey reporting• Update and optimize 2,500+ Google My Business (GMB) interlock installation locations • Analyze and optimize SEM campaigns including state-by-state analysis for Digital Acquisition Team

Kansas City, Missouri Area

• Interfaced with clients and prospects to schedule appointments and bids• Created scopes of work and generated invoices for clients• Responsible for overseeing office while owner was traveling Internationally

Des Moines, Iowa Area

• Proposed marketing strategies to encourage college aged students to attend triple-a baseball games• Collaborated with team members to present ideas to marketing executives

Kansas City, Missouri Area

• Selected to open flagship store in The Country Club Plaza in Kansas City• Implemented Nike’s service ethos to provide consumers with the best possible shopping experience • Coordinated with other athletes to complete daily projects adapting quickly to changes that affected the daily business as well as the long-term

Kansas City, Missouri Area

• Worked with team members to make sure facilities were kept in the best shape for members/guests• Ensured members/guests experiences exceeded expectations

Bachelor Of Science In Business Administration, Double Major: International Business & Marketing

Activities and Societies: • Phi Gamma Delta Fraternity • Student Ambassador, College of Business & Public Administration • Dean's List.

Study Abroad, International Business

Activities and Societies: Experienced business cultures in Spain, Portugal, Italy, France, Malta & Netherlands

Top 20% Of Class

Activities and Societies: • Chair of Student Experience: Park Hill South Student Council • Captain: High School – Men's Golf • Men's.