Matthew Stone Email & Phone Number

Berlin, Berlin, DE

Lead a team of 8, across Berlin and NY offices of HelloFresh. We focus on reporting, analytics and strategic projects related to our global active customer base for all HelloFresh brands

New York, New York, US

At Plated, I led marketing analytics directly under the head of marketing, however I frequently worked cross-functionally across data science, product and engineering.- Led media attribution and optimization (drove a 60% reduction in CAC over 6 months)- Directed marketing A/B (and multivariate) tests through conceptualization, researchmethodology.

Took a 6-month hiatus from working life to hold a wedding, travel across Africa for 3 months and finally move to New York City, USA. Developed core skills:People and event management - Wedding planningCrisis management - Changed a tyre on a Land Cruiser using a high-lift jack, while being attacked by Tsetsi flies in a national park in.

Cape Town, ZA

Started at Eighty20 Consulting as a Business Analyst for Existing Customer Management (CRM) and campaign management for Standard Bank’s UCount loyalty programme. Within the first year, was promoted to Workstream Leader for CRM and Campaign Management and took over the Sales workstream. This included providing high-level consultation to the UCount senior.

Cape Town, Cape Town, ZA

Joined King James as a copywriter, writing social media copy for major brands. This included work on Loeries and Cannes award-winning work, such as Sanlam One Rand Man and Jonnie Walker's Walker Wager. I was soon promoted into Digital Strategy and Analysis, with a focus on social media, based on my expertise in the quantitive space and a growing need.

Travelled to Moscow, Russia to work for The Tutors of Moscow, where I taught privately as an English and Mathematics tutor. This included working at the International School of Moscow, teaching beginner, intermediate and advanced English Language to the Russian staff.Outside of that role, I specialised in preparing school children for competitive entrance.

In 2011, I helped cofound Airborne Music, an online music platform. The idea was simple. Instead of buying music or subscribing to a streaming service, fans could pledge to support music artists directly. In return for $1 a month, they would receive full access to everything the artist released, stored on the cloud for them to stream, download or share.

I worked at The Rubiks Room (TRR Digital) digital agency as an analyst, where my responsibilities included o web analytics and statistics o copywriting (primarily web copy)o meeting clients and receiving briefs o overseeing online marketing budgets o preparing market research for presentationMajor clients included Bacardi, the V&A Waterfront, Metropolitan.

Master Of Social Sciences, Psychology

Bsocsci (Hon), Psychology

Ba, Psychology, English

Matric