Matthew Hager Email & Phone Number

Saint Paul, Mn, Us

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

- Directed the organization’s Content, Design and PR departments, set departmental goals and managed staff.- Supervised all brand and mission communications across all owned media channels.- Led organization’s PR, rapid response and crisis communication strategies, including response to COVID-19 pandemic, organization-wide technology migration and equity initiatives.- Managed marketing, communications and event logistics of the organization’s annual fundraising event, pivoted from in-person to virtual during the pandemic and raised over $2.2mil in three years.- Oversaw the annual fundraising event’s program, including directing the production agency, creating run of show, supervising creative strategy, multimedia assets and managing all speakers and participants. - Expanded and strategically structured the organization’s social media presence, resulting in increases in followers, engagement and interactions. - Coordinated creation of organizational assets to align on messaging internally and externally, including talking points, email communications, FAQs and media prep documents.

Greater Minneapolis-St. Paul Area

- Managed the launch of corporate education and professional development division including website, social media and marketing collateral. - Worked collaboratively with sales team to identify and develop sales materials including brochures, one sheets and digital marketing assets. - Managed B2C, B2B and B2B2C marketing strategies and campaigns across numerous clients and partners.- Developed product and communications strategy for marketing campaign launch and support of new corporate partnership program for a Collegis client.- Created and executed marketing calendar including tradeshows, content marketing, social media and website expansion.- Developed and supervised marketing budget for corporate marketing activities.

Greater Minneapolis-St. Paul Area

- Oversaw brand cohesiveness in agency collateral including RFPs, strategy documents, client status reports, Powerpoint presentations, and budget estimates.- Managed, reviewed, approved and participated in the creation/editing of marketing materials that drive lead generation.- Refreshed internal brand including new website, logo, and supplemental documents for sales and account managers.- Managed design and execution of agency presence at tradeshows and conventions including sponsorship requirements, information sheets, giveaways, tradeshow booth design and presentations.- Developed and maintained the Bluespire Marketing’s strategic marketing plan and editorial calendar including advertising, media relations, speaking engagements and webinars.

Washington, Dc/Saint Paul, Mn

- Managed the development, expansion, and branding of a significant web based education programs with more than 142 NeHC education programs resulting in over 28,000 attendees in two and a half years. - Developed and supervised NeHC University’s curriculum and semester schedule including speaker preparation, trainings, and briefings.- Wrote and coordinated all NeHC University media materials including press releases, media advisories, and program announcements.- Developed, executed and analyzed all marketing efforts related to NeHC University including email marketing, digital marketing and social media. - Supported visible leadership driven national program addressing challenges and opportunities related to health information exchange governance on behalf of the U.S. Department of Health and Human Services.

Washington, Dc

- Developed and implemented campaign-style press strategies for multiple clients.- Supervised a team of five staff members along with multiple interns in day-to-day operations of a Communications team including rapid response, setting earned media priorities based on the needs of the clients, and crisis communications.- Drafted, edited and pitched Op-Eds, letters to the editor, stakeholder statements and media alerts to news outlets across the country. - Conducted on background and on-the-record interviews on behalf of clients. - Arranged, organized, and managed press conferences as well as press teleconference calls with members of the media, clients, third-parties, elected officials, and partners.Promoted to from Press Secretary to Deputy Communications Director on 4/2009.

Washington D.C. Metro Area

- Served as primary copywriter for client in aviation industry, creating press releases, Op-Eds, letters to the editor, media announcements, articles and blogs.- Pitched stories to members of the media on aviation, national defense, telecommunications, government and media beats.

Bachelor Of Arts (B.A.), English

Post-Graduate Academic Internship Semester, Public Relations/Image Management

Bachelor Of Applied Arts, Teaching Communications, Arts, & Literature

- Received teaching certificate in Teaching Communication, Arts, Literature for grades 5-12.