Digital Marketing Manager
Current• Provide web services advice and expertise to departments and administrators that support organizational goals, objectives, plans, and strategies• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.• Identifies trends and insights, and optimizes spend and performance based on the insights.• Brainstorms new and creative growth strategies through digital marketing.• Works cooperatively with vendors and management to develop strategic and tactical plans to facilitate and coordinate the delivery of Web services. • Collaborates with internal teams to create landing pages and optimize user experience.• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.• Identifies critical conversion points and drop off points and optimizes user funnels.• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.