Matthew Bardsley Email & Phone Number

Orlando, Fl, Us

Work directly with clients to improve organic visibility for national and local audience topics. Clients sourced via multiple agency relationships in the health, addiction, home services and hospitality spaces. A typical project includes conducting multiple audits to determine client needs, developing a roadmap to achieve quick wins and long term improvements, implementing the recommendations (or advising the client's inhouse team) and reporting on progress/issues.

Mount Dora, Fl, Us

Orlando, Florida, Us

Launch That is a digital marketing agency that operates a number of top brands including Asbestos.com, Drugwatch.com, and Annuity.org.Responsible for maximizing organic visibility and lead generation for properties in Launch That’s Health & Legal division. Involved in each step of the process including ideation, analysis, strategy development, planning, execution and as a project owner, I frequently lead multidisciplinary teams. Accomplishments• Developed scalable strategies to win key rankings and featured snippets resulting in 75-89% of ownership of revenue-generating terms in our niches.• Overhauled the site architecture, navigation and internal linking for Asbestos.com which led to a 56% increase in organic traffic within four months.• Spearheaded a community partnership program to partner with universities, health facilities and environmental organizations to raise awareness about our mission. This six-month initiative was part of Launch That’s leadership development program. Developed relationships with Michigan.gov and faculty at Florida A&M University and William Carey University.• Develop junior marketers through monthly one-on-ones, team training and by championing SEO trends and best practices across the company.• Monitor and report on traffic/lead performance, contribute innovative ideas to our SEO roadmap, and champion user experience and SEO best practices across the company.• Implemented processes with our development team to monitor and resolve technical SEO issues including indexation problems, slow page speed, semantic HTML/CSS usage, schema and addressing spikes in spam traffic. • Manage a content vendor relationship which contributes high quality pages that generate quality traffic, links and press opportunities including TheHill.com and Forbes.com.

London, Gb

Pearson Online Services helps traditional universities compete in the online space by providing digital marketing, enrollment and student service support.Launch the Maryville University enterprise website, online.maryville.edu, one of the largest projects in company history. Develop the content and link building strategy, manage digital PR and serve as primary contact to senior leadership and the client for everything relating to the website. Accomplishments • Updated site architecture based on the “silo” content strategy, resulting in an immediate surge in keyword rankings and a 124% average increase in organic traffic and 88% average increase in leads month-over-month for our programs.• Develop and execute on a seven-figure annual content and link strategy netting 200+ backlinks and 50+ pieces of content per month.• Mentor a SEO specialist who helped with analysis and execution.• Generate new page ideas through keyword research and competitor analysis which contributed to a positive increase in quality traffic and backlinks.• Identify and execute quick-win opportunities including title tag/meta description tests to improve CTR, internal link updates and “striking distance” improvements.• Successfully pitched sitewide referral links from our client’s website resulting in an 1,800% increase in referral leads, year-over-year.

London, Gb

Lead organic performance for the 50+ undergraduate and graduate programs at our Orlando location. Served as the strategist for relaunches and enterprise projects including an education portal and Cincinnati State Community College. Accomplishments• Oversaw an average organic traffic growth of 18% year-over-year while maintaining a 10.2% average conversion rate for the 15 subdomains of our academic partners including Ohio University, Pepperdine University and the University of Florida.• Manage a six-figure annual content marketing budget that includes articles, digital PR, social media, infographics, whitepapers, video and webinars spread over my location's portfolio. Specific tasks include developing content plans, identifying new opportunities and overseeing production throughput.• Work in agile, cross-functional teams that include Media (social media, PPC, display advertising, email and database marketing and conversion rate optimization) and Creative (copywriting, design, development) to ensure partner sites are using SEO best practices. And yes, I am scrum-certified!• Developed templates and documentation for our common SEO processes including a keyword map, pre and post-launch checklists and a Wordpress guide for managing content, images and video. These documents are used by the SEO team to reduce errors.• Measure, benchmark and report on performance and KPIs to leadership, executive-level clients and other stakeholders.

Orlando, Florida, Us

CT Social is a digital marketing agency, ranked as one of Orlando’s best, with clients from a variety of industries. I was brought on board to execute SEO and social media campaigns but frequently help with other digital projects.Accomplishments:• Improved click-through rate and on-page optimization by re-writing SEO copy including URLs, meta descriptions, page titles and page copy for 200+ pages.• Coordinate social media marketing for multiple clients including creating a content calendar, curating content and scheduling posts via HootSuite for Facebook and Twitter.

Chicago, Illinois, Us

DeVry Education Group is one of the largest publicly held, international, higher educational organizations in North America.Coordinate a full-cycle recruitment process, with as many as 25 active accounts and registration deadlines every eight weeks. Lead team initiatives including mentoring new hires, servicing specialized student populations and tracking student milestones.Accomplishments:• Generated $5.4M in potential revenue by recruiting and coordinating 84 student enrollments.• Consistently achieved over a 54% start rate (including the November 2014 session where 100% of my students started classes), which was 7% higher than location average.• Asked to lead the New Student Orientation campaign and increased team’s attendance from 53% to 92% during the May 2014 session. We have achieved over 86% attendance session-over-session, which is among the highest in the organization.• Earned over 25 merit-based awards including the “You Rock!” award, which is presented by Mark Buck, Vice President of Enrollment Management to a handful of colleagues in the organization for excellent student service.

Winter Springs, Fl, Us

The National Watermelon Promotion Board (NWPB) operates with a single objective: to increase consumer demand for watermelon through promotion, research, and educational programs. Initially hired to help develop the agency’s social media strategy but gained additional responsibilities following the success of the social media project. Researched and analyzed social media metrics, analyzed marketing data using Excel and evaluated new technologies. Represented NWPB at Internet Summit 10 and PMA Fresh Summit 2010.Accomplishments:• Researched and analyzed 3 months worth of competitor’s social media data which served as the blueprint for the agency’s social media marketing plan. The agency’s profiles now have over 87,000 Facebook Likes and 93,000+ Youtube followers.• Compiled and analyzed retailer and USDA nutritional data to use in upcoming promotions with large retailers including Walmart, Whole Foods and Safeway.• Edited media and marketing materials used at the annual board member meeting and on the blog, which saved the board from hiring an outside designer. Trained colleagues on using Photoshop for future projects.

Orlando, Florida, Us

Cigarz at CityWalk is a Havana-themed cigar bar in the heart of Universal Orlando's CityWalk.Promoted to Assistant Manager within a few months of starting to help manage the staff and assist with operations. Partnered with retail manager to re-capture cigar culture by changing sales strategy and adopting cigar rituals which increased sales immediately.

Bachelor Of Science, Marketing

Associate In Science, Business Operations

International Studies

Education record