Head Of Marketing And Communications
British Gymnastics
Lilleshall, Shropshire, United Kingdom
British Gymnastics (BG) is the national governing body for gymnastics in the United Kingdom. It is a not-for-profit association with membership of 215,000 gymnasts, 10,000 coaches and 1,200 clubs.Key roles and responsibilities included:-- lead on marketing and communications- digital marketing- strategic planning and budget control- project management- staff management- brand management- sport presentation- sponsor/partner service and leverageAs head of a vibrant and progressive department, my team and I have completed a range of exciting marketing and communication campaigns including a re-brand of the organisation, re-development of the web site and launch of new participation programmes.During 2012, I was fortunate to be involved in a key management role at the London 2012 Olympic Games. Seconded to LOCOG for the period of the Games, I fulfilled the role of Gymnastics Field of Play Manager, overseeing the co-ordination of competition, international host broadcast and sport presentation personnel.More recently we completed a campaign to brand and promote FreeG - a new and exciting activity aimed at the teenage male market. The campaign involved sub-brand creation, a photo and video shoot, media launch and social media advertising campaign. In August 2013, we delivered a digital marketing campaign for the retirement of Beth Tweddle MBE. The campaign saw the creation of two inspirational videos clips, poster and a social media take-over which resulted in a national twitter hash tag trend. A very fitting way for a national governing body to acknowledge the retirement of one of its greatest athletes.