Matthew Scafidi Email & Phone Number

Atlanta, Georgia, United States

-Responsible for all month-end financial closing/billing processes for revenue operations-Reconcile dollars contracted, billed, and delivered/recognized-Drive revenue by effectively reducing need for invoice/revenue adjustments-Generate and send monthly exports to clients for billing confirmations-Validate recognized and deferred revenue and accruals on ad campaigns-Investigate audit issues and prepare documentation on discrepancies-Lead team-member trainings on policies and best practices-Work closely with ad operations, accounting, finance, sales, and client services teams

Atlanta, Georgia, United States

-Responsible for all month-end financial closing/billing processes for revenue operations-Reconciled dollars contracted, billed, and delivered/recognized-Drove revenue by effectively reducing need for invoice/revenue adjustments-Generated and sent monthly exports to clients for billing confirmations-Validated recognized and deferred revenue and accruals on ad campaigns-Investigated audit issues and prepared documentation on discrepancies-Led team-member trainings on policies and best practices-Worked closely with ad operations, accounting, finance, sales, and client services teams

Greater Atlanta Area

-Supported sales teams in creating digital ad proposals to achieve client goals and maximize revenue-Reviewed client RFPs and consult with sales teams to determine optimal strategies/tactics-Oversaw the set-up and launch of $20 million in annual display/video campaigns; processed client IOs-Collaborated with campaign managers to optimize campaigns based on performance and inventory-Managed Google AdX programmatic efforts, maximizing remnant revenue and ad inventory fill-Proven track record of revenue growth-Grew annual programmatic revenue from $285,000 to $1.5 million-Increased average monthly programmatic revenue by 565%

Greater Atlanta Area

-Proven track record of audience, revenue, and profit growth-Increased average monthly digital revenue by 46%-Highest-ever department revenue in 2017, exceeding annual goal over two months early-Reduced department expenses by 13%-Increased department annual cash flow by 188%-Increased average monthly page views by 14%-Increased email audience by 61%-Increased total social media audience by 496%-Oversee maintenance and growth of Atlanta Magazine's digital audience and revenue, including website, email database, and social media-Provide support and leadership for all digital initiatives, strategizing with content and sales departments on content, product, and revenue opportunities-Work with external clients and sales staff to concept, schedule, execute, and recap advertising campaigns-Responsible for department budget-Manage two direct reports-Create and share analytics reports to support sales and content functions

Dallas/Fort Worth Area

Conducted weekend/fill-in on-air shows for 97.1 The Eagle (KEGL)

Dallas/Fort Worth Area

-Managed, edited, wrote, and published user-focused content for three radio stations' digital properties-Increased unique visitors 114%, page views 18%, Facebook likes 315% on average per station-Social network administration; wrote and produced emails to user databases-Analyzed site visitor statistics to identify best practices and optimize content-Created graphics/logos and maintained aesthetic appeal of digital properties; edited audio for station podcasts-Assisted in trafficking ads to websites and working with sales team on sponsored content-Selected to be a member of the digital team at the 2014 iHeartRadio Music Festival

-Conducted research for New York Times best seller and other books-Monitored, developed and sourced relevant news stories for TV, radio, and website-Recruited and coordinated volunteer team to develop web site

Melbourne, Fl

-Managed, edited, wrote and published user-focused content for three radio stations' digital properties-Analyzed traffic statistics and planned content to increase site traffic and database members-Trafficked ads and assisted sales team in increasing online revenue and sales opportunities-Created attractive graphics and print advertisements; maintained aesthetic appeal of digital properties-Social network administration; wrote and produced emails to user databases-Edited videos and audio podcasts for web publishing-Conducted weekend/fill-in on-air shows

Melbourne, Fl

-Scheduled audio and maintained proper execution of programming-Wrote, produced and voiced imaging and commercial spots-Managed extensive schedule of remote broadcasts/appearances and company vehicle-Updated web content and weekly emails to user databases, managed station podcasts and keywords-Conducted weekend/fill-in on-air shows

Gainesville, Florida Area

-Conducted live show and performed remote broadcasts/appearances-Assisted in oversight of staff, proper execution of programming, and new employee training-Evaluated new music for addition to playlist-Wrote, voiced and produced station imaging, weekly new-music show, and commercial spots

Ms, Management

Bs, Telecommunications Operations

Activities and Societies: Phi Sigma Pi National Honor Fraternity - executive board member, public relations committee chair, webmaster.