Matthew Skobin Email & Phone Number

Seattle, Wa, Us

Vancouver, Bc, Ca

Seattle, Washington, Us

Accountable for development and management of enterprise and marketing analytics strategies, leading organization of 12 analysts across 2 teams and creating business cases for deliberate scale and growth. Interpret and prioritize project scope for data engineers and technology services teams, serving as liaison aiding communication between business units and technical teams. Coordinate with data science and project management office resources to execute analytics projects that drive cohesive decision-making and bring complex data to life for consumption by non-technical audiences. Ensure cross-functional understanding of and engagement with operational metrics and facilitate use of self-service tools across teams.• Drove cross-functional engagement and adoption of Tableau self-service options through comprehensive training and coaching on data use and analytics, leading over 100 enterprise marketing staff to proactively create dashboards and reports. • Enhanced team’s ability to achieve upcoming forecasts and goals by revamping and optimizing sales forecasting model.• Built and scaled enterprise-wide data transformation, driving maturation of data strategy, literacy, and platforms.• Collaborated closely with data scientist partners to enhance data communication through the strategic implementation of propensity scores, optimizing cross-sell and upsell initiatives, refining next best actions, and implementing advanced product recommendation models.

Seattle, Washington, Us

Positioned data analytics team as internal consulting group, providing guidance on use of data modeling, application, and scalable platform approaches to optimizing data use and reducing manual processing. Developed and facilitated training and information sessions to influence engagement and adoption of new systems. Mentored and motivated 3 direct reports. • Accelerated rebuilding and revitalization of marketing data dashboards, completing conversion to new format within 3 months despite projected timeline of 2 years.• Increased consistency and efficiency of customer communications by developing and launching comprehensive Account 360 tool that assembled disparate company data into single interface for use by all customer-facing teams.

Seattle, Washington, Us

Created and implemented centralized internal data strategy from scratch, transforming enterprise data capabilities by re-engineering and modernizing legacy on-premise platforms into cloud-based Snowflake business intelligence ecosystem. Led and influenced 50+ global engineers and data analysts creating new infrastructure that maximized data access for all internal teams. Collected cross-functional use cases for internal data products and translated business requirements into actionable roadmaps for execution by technical teams. • Increased internal adoption of self-service capabilities by 35% within year 1 by implementing intuitive, relevant technology solutions aligned with customer needs and providing education on intended function of new, centralized system.• Directed the comprehensive development of the Enterprise Data Warehouse, including the design and implementation of associated architecture, data science models, and analytical use cases.

Seattle, Washington, Us

Developed and implemented strategic vision for business-to-business (B2B) marketing analytics, leading efforts to capture, organize, visualize, and deliver marketing data through customized reports and dashboards. Created and promoted self-service reporting options to drive ongoing marketing support, ensuring consistent team-wide metrics and optimizing solutions for leadership presentation. • Reduced ad-hoc reporting demands by 60% and enhanced decision-making by implementing marketing analytics enablement program that increased visibility of relevant data points.• Expanded marketing data analysis capabilities and grew worldwide reach by building and executing business case for offshore data analysts located in Hyderabad, India and introducing follow-the-sun operating model.• Drove efficiency and consistency in marketing reporting by managing platform conversion from Excel-based tool to automated marketing platform Adobe Marketo, reducing analyst report processing time from 24+ hours per week to less than 1 hour per week. Led cross-functional team, including IT and data engineering staff, to transfer data and operationalize new systems.

Seattle, Wa, Us

Led data analysis and engineering team through call center reporting and dashboard development. Maximized customer experience and enhanced operational procedures by facilitating call metric monitoring and enabling agent coaching and continuous performance improvements. • Delivered $3M in annual savings, expedited customer time in queue, and enhanced agent capacity management by optimizing and automating call tree flow. Leveraged predictive technology to recognize customers by phone number, identify upcoming customer travel, and preemptively route calls to appropriate team for support.

Seattle, Wa, Us

Converted call center for Expedia’s corporate travel subsidiary, Egencia, from legacy data reporting tools to Tableau’s cloud-based business intelligence solution. Introduced data visualization and automation capabilities to broader organization, driving improvements to reporting processes and content and enhancing decision-making.

Dallas, Tx, Us

Improved business intelligence team’s functional capacity and customer support and maximized system outputs by optimizing existing data and consolidating 400 reports into 30. Gathered cross-functional requirements to ensure alignment with customer needs and translated information into actionable insights for technical resources.