• Produce business requirements documents (BRDs) to facilitate the completion of analytics projects.• Build KPI dashboards and personalized reports for multiple teams in multiple lines of business. • Generate Python & SQL code in Databricks to do custom analysis & service data requirements.• Develop ad hoc and self-service reports in Adobe Analytics & enterprise dashboarding tools. • Administer data hygiene exercises to ensure third-party data aligns with the data warehouse.• Collaborate with engineering & marketing teams to align enterprise data strategy & execution.• Conduct routine data alignment meetings with product owners & engineering teams.• Partner with UI/UX teams & delivery management teams to test and approve site enhancements.• Maintain & augment measurement plans, technical specifications, and data dictionaries.

• Led internal & external development teams to maintain & augment data integrations.• Administrated Adobe Marketing Cloud products for tracking, reporting, & audience optimization. • Maintained & augmented enterprise KPI reports & KPI methodology used by senior leadership.• Implemented tags & custom code via Tealium IQ, DTM, and GTM for vendors and internal teams.• Partnered with UI/UX team to develop and implement A/B and multivariate tests (Adobe Target)• Designed and deployed onsite surveys to measure NPS and managed onsite consent management. • Governed data flow from digital data & enterprise data warehouses into reporting tools. (SQL/SAS)• Produced shared dashboards & custom visualization in Tableau, Power BI, & ThoughtSpot• Generated ad hoc site reports to explain bottlenecks, consumer behavior, & outliers in data.• Owned Google Analytics tracking and integration with Google's related marketing products.• Enabled remarketing using APIs & ELTs to activate audiences in campaigns & consumer outreach.• Steward of technical documentation that outlines taxonomy, implementations, & processes.• Presided over outlier tracking tools to alert the team to outages. (Akamai/Outlier AI/ObservePoint)• Architect of marketing channel attribution models & online to offline correlation projects.• Developed personalization data projects using Adobe Audience Manager & CRM tools (Salesforce.)• Oversaw project management team to track, prioritize, and work through web projects. (Jira)• Advised on best practices for legal/technical updates. (GDPR/Accessibility/Consent Management)

• Produced performance reports for key stakeholders and third parties. (Adobe Analytics & SQL)• Designed measurement plans and custom reports tailored to product partners (Disney & Universal) • Maintained self-service dashboards highlighting core KPIs for all partners on all platforms.• Administrator of tracking implementation for major partners & affiliate providers on all platforms.• Managed a team of subject matter expert analysts for key partners, key platforms, and channels• Produced channel & partner analysis to augment activity to meet KPIs. (Google Analytics/Adwords)• Developed A/B and multivariate tests for assets, drafted case studies, & optimize around results.• Lead site health projects to monitor load times & impacts from search algorithm updates. (SEO)• Aligned with the development team & product teams to resolve defects & optimize site experience • Oversaw development of APIs that allowed the business to sell affiliate products.

• Reconciled & resolved data discrepancies for multi-million-dollar media investments.• Analyzed campaign metrics to track engagement, demographics, and return on investment.• Worked with major networks to optimize spend by channel (Fox, Discovery, & Turner)• Provided day-to-day management of assigned accounts (Mars Food Brands and Puig Fragrances)• Facilitated technical integrations in digital assets & other constraints in traditional media buy. • Produced activity reports of client’s investments for monthly and quarterly meetings• Prepared post-buy analysis on client’s performance across all regions, and media providers.• Coordinated with Creative Services and IT to implement assets for all campaigns. • Participated in negotiations and performance meetings between clients & media providers

• Managed personnel records, financial reports, & executive reports• Drafted company memorandum, press releases, & promotional materials • Produced reports regarding campaign & sales performance for executives • Conducted market research, validated leads, & provided assets among the sales team • Assisted with drafting budgets, expense reports, & company contracts• Corresponded with branch offices & affiliates to keep their messaging consistent • Collaborated with the legal, & accounting department to approve marketing campaigns

• Managed candidate database and client accounts (700+ candidates and 50+ clients)• Administered off-site and on-site client meetings and candidate consultations• Conducted market research to identify potential candidates and clients • Drafted, distributed, validated, and filed client and candidate contracts• Leveraged contacts and coordinated with all other departments to complete projects• Maintained correspondence with and provided counsel for list of contacts