Matthew S. Email & Phone Number

Hollywood, Fl, Us

Us

• Produce business requirements documents (BRDs) to facilitate the completion of analytics projects.• Build KPI dashboards and personalized reports for multiple teams in multiple lines of business. • Generate Python & SQL code in Databricks to do custom analysis & service data requirements.• Develop ad hoc and self-service reports in Adobe Analytics & enterprise dashboarding tools. • Administer data hygiene exercises to ensure third-party data aligns with the data warehouse.• Collaborate with engineering & marketing teams to align enterprise data strategy & execution.• Conduct routine data alignment meetings with product owners & engineering teams.• Partner with UI/UX teams & delivery management teams to test and approve site enhancements.• Maintain & augment measurement plans, technical specifications, and data dictionaries.

Miami, Florida, Us

• Led internal & external development teams to maintain & augment data integrations.• Administrated Adobe Marketing Cloud products for tracking, reporting, & audience optimization. • Maintained & augmented enterprise KPI reports & KPI methodology used by senior leadership.• Implemented tags & custom code via Tealium IQ, DTM, and GTM for vendors and internal teams.• Partnered with UI/UX team to develop and implement A/B and multivariate tests (Adobe Target)• Designed and deployed onsite surveys to measure NPS and managed onsite consent management. • Governed data flow from digital data & enterprise data warehouses into reporting tools. (SQL/SAS)• Produced shared dashboards & custom visualization in Tableau, Power BI, & ThoughtSpot• Generated ad hoc site reports to explain bottlenecks, consumer behavior, & outliers in data.• Owned Google Analytics tracking and integration with Google's related marketing products.• Enabled remarketing using APIs & ELTs to activate audiences in campaigns & consumer outreach.• Steward of technical documentation that outlines taxonomy, implementations, & processes.• Presided over outlier tracking tools to alert the team to outages. (Akamai/Outlier AI/ObservePoint)• Architect of marketing channel attribution models & online to offline correlation projects.• Developed personalization data projects using Adobe Audience Manager & CRM tools (Salesforce.)• Oversaw project management team to track, prioritize, and work through web projects. (Jira)• Advised on best practices for legal/technical updates. (GDPR/Accessibility/Consent Management)

Aventura, Fl, Us

• Produced performance reports for key stakeholders and third parties. (Adobe Analytics & SQL)• Designed measurement plans and custom reports tailored to product partners (Disney & Universal) • Maintained self-service dashboards highlighting core KPIs for all partners on all platforms.• Administrator of tracking implementation for major partners & affiliate providers on all platforms.• Managed a team of subject matter expert analysts for key partners, key platforms, and channels• Produced channel & partner analysis to augment activity to meet KPIs. (Google Analytics/Adwords)• Developed A/B and multivariate tests for assets, drafted case studies, & optimize around results.• Lead site health projects to monitor load times & impacts from search algorithm updates. (SEO)• Aligned with the development team & product teams to resolve defects & optimize site experience • Oversaw development of APIs that allowed the business to sell affiliate products.

Puteaux, Fr

• Reconciled & resolved data discrepancies for multi-million-dollar media investments.• Analyzed campaign metrics to track engagement, demographics, and return on investment.• Worked with major networks to optimize spend by channel (Fox, Discovery, & Turner)• Provided day-to-day management of assigned accounts (Mars Food Brands and Puig Fragrances)• Facilitated technical integrations in digital assets & other constraints in traditional media buy. • Produced activity reports of client’s investments for monthly and quarterly meetings• Prepared post-buy analysis on client’s performance across all regions, and media providers.• Coordinated with Creative Services and IT to implement assets for all campaigns. • Participated in negotiations and performance meetings between clients & media providers

Us

• Managed personnel records, financial reports, & executive reports• Drafted company memorandum, press releases, & promotional materials • Produced reports regarding campaign & sales performance for executives • Conducted market research, validated leads, & provided assets among the sales team • Assisted with drafting budgets, expense reports, & company contracts• Corresponded with branch offices & affiliates to keep their messaging consistent • Collaborated with the legal, & accounting department to approve marketing campaigns

• Managed candidate database and client accounts (700+ candidates and 50+ clients)• Administered off-site and on-site client meetings and candidate consultations• Conducted market research to identify potential candidates and clients • Drafted, distributed, validated, and filed client and candidate contracts• Leveraged contacts and coordinated with all other departments to complete projects• Maintained correspondence with and provided counsel for list of contacts

Bachelor Of Arts, Marketing

Bachelor Of Arts, Finance