Director, Marketing Operations
CurrentThis role culminates all my years of iterative solutions implementation and team management. At the core of my work is a goal to minimize effort for my co-workers.Key responsibilities:• Manage 15 individuals between four disciplines, including Product Information, Project Management, Proofing & Translation and Web Development teams.• Portfolio Management of all web, app and software projects - reporting to Executives.• Manage vendor agreements and contracts for all web and operations activites.• Manage and administer all WordPress and Shopify websites admin panels.• Oversee all Marketing department standard operating procedures, work procedures and project management guidelines.Key achievements:• Created a culture of authenticity and integrity within my department through honest conversations, emotional and intellectual integrity, and modelling trust.• Created and chaired several committees to solve operations problems, including:- Salsify for Product Information Management (“PIM”) reducing retailer syndication from 4 weeks to 4 days, an 86% improvement.- Asana for project management codified all work procedures and daylighted all marketing staff activities — particularly important while managing remote workers.- Smartcat for computer-assisted translation (“CAT”), which reduced errors while more than doubling translation speed from ~250 words per minute to over 600.- WoodWing Assets for creative digital asset management (”DAM”), which replaced four in-house servers, resulting in a 68% reduction in server waiting times.• Migrated the entire 80-person Marketing division to SharePoint/Microsoft Teams and created a video training program in Ceridian Dayforce to assist in the transition.• Built a Microsoft Power App to act as a conditionally expressive intake form, routing all marketing requests from within the company to their proper project board in Asana.• Managed the creation of two headless e-commerce sites using Shopify Plus and AWS.
