• Using insights and analysis to help clients engage with audiences through innovative and authentic content, integrated marketing initiatives, influencer activations, and holistic brand strategies• Leading new business proposals, formation and growth of marketing capabilities, and branded and original creative development

Principal cross-network Strategy Director• Led programs across the full scope of strategic offerings including 360 GTMs, digital comms, positioning, influencer activations, paid media, market research, analytics, and brand management • Owned and orchestrated projects for multiple LOBs working with stakeholders including C-suite executives, internal department heads, and external vendors• Managed scope of work development and reporting to ensure projects achieved set benchmarks and ROI• Evolved in-network, cross-capability collaboration

Creative and Strategy lead, overseeing corporate digital portfolios• Worked with C-suite executives to develop, execute, analyze, and refine content creation, paid media directives, platform strategies, and reporting

Creator and chief architect of Portal A’s Creative Strategy capability • Directed proposals, social comms, influencer activations, brand management, GTMs, integrated marketing initiatives, and original content development• Led creative brief construction and ideation sessions• Owned company-wide reporting and analytics• Conducted platform overhauls and rebrands for clients’ digital channels• Refined team’s capabilities, including five direct reports, promoting peak productivity and development

Portal A’s first Strategy hire, enlisted to define and refine the capability• Developed and produced original and branded content for all major platforms• Directed audits of clients’ digital portfolios to appraise performance and orchestrate creative strategies• Conducted team education to maintain strong knowledge sets across all capabilities• Optimized content to maximize strategic objectives• Created internal processes to streamline workflow

Co-founder of Edelman’s Digital Programming and Strategy Center of Excellence, Global Knowledge Manager for Digital Video• Directed Creative and Strategy as AOR for clients’ social portfolios, evolving and improving positioning and ROI• Oversaw video content strategy and analysis POV across Edelman’s entire network as Global Knowledge Manager for Digital Video• Conducted brand audits providing creative and strategic guidance

• Maintained extensive reports detailing content and budgets for network• Oversaw work orders to facilitate production and post-production project management• Managed asset organization, storage, and cataloging

Created Scene Drop Productions as a cooperative to produce various forms of video content• Wrote, produced, directed, and edited content• Oversaw projects of up to 30 days of on-site production• Developed and managed detailed financial budgets and production schedules• Directed all staff hiring and administrative functions

Staff writer/producer across AOL Music digital properties• Produced live music segments and interviews with A-list talent across all genres• Wrote, produced, and directed comedy and documentary content for programming hubs Spinner.com and The DL• Creative consultant on numerous and varied AOL productions• Contributed to Spinner’s blog, including reviews, interviews, and news pieces

Coordinated promotional events ranging in venue size from several hundred to tens of thousands of attendees• Developed PR outreach and grassroots activations• Directed digital marketing campaigns• Oversaw production logistics

• Provided research and analysis of new artists • Handler for A-list talent and management• Assistant to A&R executives