Matthieu Ode Email & Phone Number

Berlin, Berlin, De

General Manager of Marketing

Berlin, Berlin, De

(Director 2023, Associate Director 2021-22, Senior Manager 2022-21)Led a team of 10 across local growth strategy, customer acquisition, retention, marketing analytics and top line budgeting.- Optimisation of paid acquisition channels, yearly spend budgeting and tactical spend reallocations.- Message and creative testing across paid ads, landing pages and sign-up funnel.- Retention management through discount & pricing strategy, voice of the customer and customer delight initiatives.- P&L top line modelling within the local budgeting process.- Marketing analytics (test analyses, customer deepdives, dashboarding, tools & automation).- Member of the local executive leadership team.

Blackfriars, England, Gb

Berlin, Berlin, De

Berlin, Berlin, De

Marketing Analytics & Reporting:• Tracking and reporting on main performance KPIs (acquisition, CAC, churn)• Support in channel optimisation through testing and ad-hoc analyses• Acquisition plan and box count modelling with operational teams • Budget and marketing cost reporting with campaign managers and finance

International investment and management fund with over €1bn assets under management • Investment opportunities analysis (targets strategic and valuation analysis, valuation memo, due diligence, redaction of teasers and information memos to IC, legal documentation)• Portfolio monitoring (existing assets valuation, exit scenario modelling and strategic analysis)

Cergy, Île-De-France, Fr

President and project manager of the student consulting company ESSEC Solutions Entreprises (ESE) with a €350K turnoverPresident (2015):• Administrative management of the company towards all clients and administrations (eg. URSSAF)• Team-management (10 project managers)• Regular reports on the company’s activity• Strategic decisions on budgeting and strategyProject manager:• Intervention proposals• Budget negotiations• Student telemarketers’ recruitment• Operational organization and follow-up of the mission• Results analysis and synthesis with strategic guidelines for the clients (eg. €100k study for Orange France)

Worldwide, Oo

Missions:• Certification of half-yearly published financial statements (Natixis consolidated entity) and non-published financial statements (BNP Paribas funds)• Redaction of internal status and control memos

Hospitalet De Llobregat, Barcelona, Es

National marketing campains monitoring:• Weekly sales monitoring by products, brands, lines, types of promotions, retailers and regions• Point-of-sale (POS) communication monitoringFragrance online retailers benchmarking and monitoring: • Creation of a monitoring tool registering online fragrances offers (e-commerce)• Monitoring of differences between wholesale and retail prices to spot suspicious online retailers

Master’S Degree, Master In Science In Management - Corporate Finance Track

Postgraduate Exchange Program, Business & Computer Science

Preparatory Class