Matt Giles Email & Phone Number

Detroit, Michigan, United States

- Led a project team delivering traditional media measurement reporting to a leading telecommunications company- Oversaw team of five people preparing weekly, monthly, and quarterly reports to inform the company’s overall communications strategy - Wrote and edited reports to be delivered to senior leaders at a leading telecommunications company- Built project structure and processes as part of onboarding this client project to FleishmanHillard in partnership with key internal and external stakeholders - Trained team members on the project’s new processes and procedures- Provided social and traditional media analysis services to several Fortune 100 clients and other major organizations- Conducted earned social media research for a big three automaker and delivered a monthly report that benchmarked the company’s performance against other OEMs- Curated and provided daily media reports for a major pharmaceutical company highlighting the most engaging stories from around the world and weekly reports summarizing editorials appearing in top-tier media (the Financial Times, New York Times, Wall Street Journal, and Washington Post)- Vetted talent for various U.S. government agency media initiatives and offered recommendations on which people would best fit its long-term goals- Helped develop new methodologies and software for earned media measurement and analysis

Greater Detroit Area

- Led communications research and media monitoring for Visa, the NFL, ViacomCBS, and other companies- Managed a cross-functional international team of ten, including analysts and project managers - Analyzed international coverage in print, television, online, and social media, drafting insights for clients- Created weekly, monthly, and quarterly reports that provided competitive analysis across various sectors, which included payments, sports, and entertainment

- Wrote articles spotlighting culture events for WDIV's All About Ann Arbor initiative- Reported on and verified local news, both breaking and trending- Implemented the tracking of digital metrics on various social media platforms

Greater Detroit Area

- Created and implemented web, digital, and social media communications strategy- Managed and maintained more than 20 different social media accounts- Assigned various projects to members of the social media team- Created communications and marketing messaging for all programs and events- Produced promotional communications and marketing materials for all digital and social media distribution- Developed marketing communications campaigns with DPTV’s Director of Communications- Worked with PBS on national projects, which resulted in a local books initiative called Book View Now becoming a national project called PBS Books- Provided PBS with promotional assets, social rundowns, and email messaging- Coordinated Facebook Live efforts for authors at several different book festivals, including BookCon, the National Book Festival, and the Los Angeles Times Festival of Books- Created leadership materials, press releases, media relations content, newsletter content, social media content, and speaking proposals along with company literature and other forms of communication- Researched media coverage and industry trends- Encouraged viewer engagement through social media channels- Assisted with fundraising through social media and email communications

Novi, Michigan

- Reported on agent productivity and measured performance against KPIs- Developed a social media planning and strategy to increase engagement on Facebook, Twitter, and YouTube- Met with clients to review weekly reports prepared by my team - Created training material based on system upgrades to better assist agents using the Digital Roots software- Created in-depth monthly and year-end reports to aid clients with their annual objectives and goals- Managed and mentored a team of four people on internal projects working to enhance our data quality- Maintained social media-based customer service programs and calibrated in-house analytical software- Created social content, training materials, and blog posts