• Lead product management, UX design and user research teams for the largest online research library, subscribed to by 13,000 universities in 170 countries. Attracts an average of 7M MAUs, with peak months of 14M MAUs.• Grew total platform usage 25% YoY, enabling $99M ARR and 98% customer retention, primarily through search UI redesign, search recommendation engine including GenAI research assistant UI.• Redirected platform search team to build GenAI research UI assistant, based on a simple, intuitive design to increase usage. Took from AI concept to public beta in 6 weeks. Over 21,000 active beta users (submitted over 100,000 queries from 168 countries).• Led product and staff integration of acquired market leading Art History teaching platform with CTO, resulting in product UX integration on JSTOR platform with 99% customer retention. Generated $8M ARR while increasing usage 57% over prior year.• Designed, built and monetized new SaaS services to co-host university special collections on JSTOR with licensed books and journals, increasing customer stickiness. Launched pilot with Princeton, expanded to 105 paying universities in year one.• Oriented the platform around users-centered, data-driven decision making, drove org-wide adoption of quarterly OKR process. Executive sponsor for design and build of a unified real-time metrics dashboard from a single source of truth, championing a culture of accountability through easy to use metrics UI.• Developed a positive culture by close coaching high-performing senior PMs, product designers, and user researchers, with proven high employee retention and positive EPS team scores YoY.

Hired reporting to CEO to grow and uplevel talent in product design and user research teams, defining product vision through UX design sprint methods and user storytelling. JSTOR serves the world's higher education community at massive scale, with 7M monthly active users and $99M in annual recurring revenue. • Led an integrated cross-functional product design, UXR, and brand design team across software platforms and all brand touchpoints to reinvent research, discovery and designing delight for higher education in the arts, humanities and sciences. • Reset product design organizational strategy, discovery toolkit, brand direction and creative review processes, team hiring and career ladder for directors, managers and individual contributors.• Coached product designers to define product vision through discovery, UX workflow maps, design sprints through final technical delivery of UI components / front end UI architecture.• Launched first JSTOR Design System team with engineering, redesigned entire front end with rebranded UI component library, increasing speed to deploy a modern, beautiful, mobile and accessible user interface.• Executive sponsor of accessibility practice including hiring, strategy, and metrics. Evolved accessibility from reactive to proactive software UI development that bakes in throughout the front and back end of all JSTOR content platforms.

Moving from Silicon Valley to Ann Arbor, I was eager to teach innovators at the intersection of design and tech startups. In the College of Engineering, I taught Product Design Studio through a hands-on, intensive lab-format class with weekly UX research methods, product concept modeling, UX design, prototyping, critique and iteration.

Silicon Valley VC firm Kleiner Perkins (KPCB) brought on John Maeda as a Design Partner. Designers and engineer fellows apply to the program, selected designers then work at their portfolio companies for a full year at a Silicon Valley startup. At Coursera I managed this partnership and talent pipeline while raising our design team profile at events and increased design advocacy at the Bay Area's top VC firms.

Responsible for end-to-end UX of all products and services on the largest higher education online learning platform. Hired to kickoff hyper-growth mode (VC funding rounds B, C, D) scaled a startup design team from 2 to 21 of product design, user research, content strategy and brand. Built the future of online education for 100M lifelong learners to get their dream careers. Coursera had a successful IPO in 2021. (NYSE: COUR)• Set design org vision, growth plans, and product roadmap priorities w/ heads of product management, engineering and marketing. Set and executed measurable team OKRs for company-wide design influence. • Redesigned B2C platform UX, then designed 3 new profitable product lines: multi-course Specializations, Enterprise B2B, and Online degrees. Revenue grew from 2M to 60M during my 3 year tenure, including profitable launch of Enterprise B2B business.• Built recruiting pipeline, design brand, hiring processes and defined career levels and ladders. Mentored hiring managers on attracting and retaining product design talent in the #1 most competitive market for designers. • Cultivated a senior UX research team, deeply integrated into need-finding, concept definition, and continuous UX refinement.• Built collaborative design studio workspace, an "inside out"​ approach to building design culture.• Championed storytelling with user storyboards w/ PMs to sharpen product definition process.• Joined at Series B (70 people), left at Series D (325 people). Venture funded by KPCB, New Enterprise Associates, GSV Capital.

Motorola Mobility was acquired by Google in 2012. I co-directed their silicon valley UX design studio, also directing teams of designers in Chicago. Hired, managed and mentored a studio senior UX designers and researchers. Manged teams successfully throughout Google acquisition to streamline and launch Moto X flagship smartphone, hailed at lauch as "the best Android smartphone ever made." Collaborate weekly with leaders and designers in Sunnyvale, Chicago, London, Seoul and Beijing. Responsible for strategic planning, interaction, prototyping and UI design for 3 different design teams. Shipped hybrid product+service experiences on over 80 million smartphones, globally. Designed and inspired teams to deliver new mobile-first products and services in categories of: communication and sharing, camera, gallery and video curation experiences, music streaming/discovery, context aware / predictive user experiences, voice and gesture input, personalization. I thrive on designing for radical simplification. Expert at applying concrete design activities to define hybrid hardware+software products. Expert at micro-interactions, interaction design for wearables and connected objects UX.Collaborated daily with VP's of software product management, engineering, industrial design, cloud services and hardware. Hosted cross-studio design reviews and long range design team/culture planning. Calm but fun collaborative design leader with a passion for fostering a creative and open design studio culture.

Principal Design Planner in Motorola's CXD (Customer Experience Design) group to conceptualize, prototype and visualize innovative user experiences and product concepts for for mobile smartphones and accessories. Daily collaborator with researchers, UI designers, industrial designers, software engineers, hardware engineers and marketing.

Responsible for the agency UX planning vision, oversight of activities and deliverables on complex interactive projects spanning brand touch points including transactional websites, mobile and retail environments. Projects range in scale from $200M to $2.2MM. Facilitated worksessions with client stakeholders, brand strategy, UX design, and engineering teams to socialize customer insights and model solutions. Jointly manage professional development for UX design staff and resource management across 3 US offices in Chicago, NYC and San Francisco. Leadership role in new business development including opportunity identification, strategic approach, writing and presenting proposals. Cofounded an entrepreneurial innovation practice within Arc (2006, accountable directly to CEO) to identify leading-edge consumer and technology trends affecting key clients. Created customer-centered frameworks for innovation. Presented these ideas to grow new business, resulting in multi-million dollar assignment from McDonald’s Global Marketing Division in Q3, 2006.Clients: Helio/SK Telecom, Diageo, Purina, Whirlpool, McDonald’s

Client-facing practice lead from strategic UX planning through launch (interaction design, content strategy, prototyping and information architecture) for websites and digital consumer products.  Created research-driven user personas and scenarios to guide design decision making. (Work cited in Forrester Research report on Scenario-Based Design). Created prototypes for concept & usability testing. Clients:  Sears, USG, Northern Trust, HP, MovieBeam, Fujisawa/Astellas Pharma

Designed interactions, prototypes, and functional UI for software applications used in market research, data mining and visualization of statistics. Recruited to bring a web-centric UX and design process to a desktop software company seeking transition to an internet-enabled product architecture. Worked collaboratively as user advocate with software engineering team from concept through to implementation, usability testing, QA and ship date. SPSS was acquired by IBM in 2009 with sales of US $302.9 million and over 250,000 customers.

Brought website information architecture and new media capabilities to this storied boutique graphic design studio. Organized and produced website and UI design projects for NEC Technologies, Harris Bank, Yale University, Galileo International and several Chicago non-profits.