Ad-Tech veteran with 8 years of experience in the industry. Nearly 5 years as Head of Operations at Smart RTB, an omni-channel Ad Exchange. Smart RTB was then acquired by Sovrn in February 2023. Contributed and assisted in the acquisition process since day one. Once with Sovrn, I have been working to integrate the Smart RTB product into the Sovrn ecosystem. Primarily my function has been, and continues to be, to coordinate the effort of launching CTV/OTT & Mobile In-App traffic on the Sovrn SSP. Post-acquisition, we have taken a blank-slate, zero partner platform for CTV/OTT & Mobile In-App and turned it into a 7 figure per month gross revenue earner in 8 months. My experience in the Ad-Tech industry has been comprehensive and I am well versed in all things Open RTB, Ad Serving, CTV/OTT, Deals/PMPs, Strategic Partnerships, Programmatic Solutions, and Product Development.
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Product Lead, CurationSovrnBixby, Ok, Us -
Director, Exchange SolutionsSovrn May 2024 - PresentBoulder, Colorado, Us -
Demand Optimization ManagerSovrn Feb 2023 - May 2024Boulder, Colorado, UsSovrn acquired Smart RTB in February 2023. Since the acquisition, my primary function has been to spearhead the roll out & deployment of the Smart RTB platform into the Sovrn ecosystem in order to create a seamless transition for existing Sovrn partners. This product launch has given Sovrn the ability to incorporate CTV/OTT & Mobile In-App into our exchange business for the first time. Key points:- First Sovrn exchange deployment into AWS infrastructure- Run internal workshop learnings for anything App & CTV/OTT related- Lead deployment & integration of Sovrn partners into new platform for both the demand-side & supply-side.- Represent Sovrn in a client-facing setting for any/all things CTV & App related.- Assist all new efforts of publisher growth & development from the CTV & App perspective.- Coordinate & collaborate across many departments & teams in Sovrn related to new CTV & App efforts.- Bring subject matter experience and knowledge into day-to-day Sovrn initiatives looking for ways to continuously improve existing processes and procedures. - Work closely with Engineering to develop and implement entirely new products as well as new features for the benefit of our partners. - Work with both Demand and Supply teams to analyze our existing integrations for ways in which we can improve yield. - Coordinate and collaborate with VP+ leadership to develop and plan mid to long-term objectives for Sovrn as it relates to CTV & App. -
Head Of OperationsSmart Rtb Jul 2018 - Feb 2023Oversight of all operational capacities for the Smart RTB Programmatic Platform including optimization and scaling efforts for our existing programmatic platforms, activation & integration of new strategic partners, as well as providing direction for new company prerogatives surrounding our expansion into contextual data segmentation and CTV/OTT publisher and demand activities. -
Director Of Business DevelopmentSmart Rtb Jan 2017 - Jul 2018All previous responsibilities plus:- Lead management for sales team- Platform Documentation standardization- Provide training material to new team members- Ensure ad compliance guidelines are met within existing and future customers- Optimize incoming traffic from upstream partners for our demand partners- Provide status calls/updates to all partners in both the demand and supply side of the ecosystem- Identifying new opportunities within our platforms - Help manage internal campaigns- Execute contracts as an authorized company signer- Execute payments/wire transfers for accounts payable- Oversee all efforts of new partnerships in all departments -
Demand ManagerSmart Rtb Jul 2016 - Jan 2017Identifying new customers, sales channels, and reach-out's. Buy-side onboarding into the platform which included information calls, account setup, and troubleshooting. Support provider for new and existing customers. Nurture existing partnerships and build new partnerships on the supply side. Formalize common processes and stay up to date with advertising trends. -
Contract LandmanJmr Land Search, Llc Aug 2014 - Jul 2016• Expanded knowledge and responsibilities in oil and gas industry such as: Title curative, heirship and probate recovery, abstracting, and management• Recovery of probates and Title Services performed at courthouses in both West Texas and Oklahoma• Travelling on a daily basis to multiple counties and learning the layout of Oklahoma courthouses • Imaging 1500+ pictures per day, on average• Effective communicator with superb time management
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SupervisorUp With Trees May 2010 - Sep 2011• Planted and maintained 15,000+ trees in the greater Tulsa area• Acquired invaluable experience in supervision, education of others, and work responsibility
Matt Ramage Education Details
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University Of OklahomaGeneral -
Southern Nazarene UniversityManagement And Operations
Frequently Asked Questions about Matt Ramage
What company does Matt Ramage work for?
Matt Ramage works for Sovrn
What is Matt Ramage's role at the current company?
Matt Ramage's current role is Product Lead, Curation.
What schools did Matt Ramage attend?
Matt Ramage attended University Of Oklahoma, Southern Nazarene University.
Who are Matt Ramage's colleagues?
Matt Ramage's colleagues are Spencer Bajcar, Emma Weber, Qa Sovrn, Jesse Munson, Corey Kohler, Rose Marie Kozak, Tammi Sattler.
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