Matt Goff Email & Phone Number

Portland, OR, US

Lake Oswego, Oregon

• Oversaw both Retail Media PPC strategy development as well as client communication strategy, and managed a group of four Team Leads to ensure all department standards were being met.
• Developed and organized training resources to improve employee onboarding and support existing team members.
• Managed client escalations by auditing Amazon Ads accounts, developing a strategy to improve performance, and communicating next steps to the client.
• Engaged with Sales Managers on a weekly basis to increase Amazon knowledge and improve the effectiveness of the sales team.
• Vetted and tested partnerships to improve deliverables for clients. Delegated additional testing to Team Leads and experienced members of the department.

Lake Oswego, Oregon

• Advanced department strategy through testing, leading weekly strategy discussions, and working with multiple stakeholders across teams.
• Managed and tracked department level tests to continuously measure results and improve department strategy.
• Managed client escalations by auditing Google and Microsoft Ads accounts, developing a strategy to improve performance, and communicating next steps to the client.
• Managed a team of three Team Leads, provided leadership training and feedback, and supported day-to-day operations, when needed.
• Vetted and tested partnerships to improve deliverables for clients.

Lake Oswego, Oregon

• Managed a team of 8-10 Search Specialists and ensured account structure and optimization strategy aligned with best practices and standards.
• Developed and advanced technical and leadership skills of all team members through individually tailored training.
• Advanced department strategy through testing and leading weekly strategy discussions.
• Developed procedures to improve department efficiency and deliverables.
• Coached team members in developing strategies for creating and optimizing successful PPC campaigns.
• Analyzed data to make informed decisions for the advancement of digital advertising campaigns.

Lake Oswego, Oregon

• Managed a team of 8-10 Search Specialists and ensured account structure and optimization strategy aligned with best practices and standards.
• Developed and advanced technical and leadership skills of all team members through individually tailored training.
• Developed procedures to improve department efficiency and deliverables.
• Developed department level training courses for both onboarding and continued education.
• Assessed clients’ digital advertising goals and developed ROI oriented strategies.
• Coached team members in developing strategies for creating and optimizing successful PPC campaigns.

Lake Oswego, Oregon

• Worked with clients to assess digital advertising goals and develop ROI oriented strategies.
• Created, monitored and optimized Google and Microsoft PPC campaigns to meet client goals.
• Analyzed data to make informed decisions for the advancement of PPC campaigns.
• Assisted Team Lead during employee onboarding by providing hands on training and real-time support.
• Developed procedures to improve department efficiency and deliverables.

Lake Oswego, Oregon

• Worked with clients to assess digital advertising goals and develop ROI oriented strategies.
• Created, monitored and optimized Google and Microsoft PPC campaigns to meet client goals.
• Analyzed data to make informed decisions for the advancement of PPC campaigns.

Portland, Oregon Area

• Prospected and managed a book of leads and established communication with business owners or Marketing Managers.
• Performed audits of Google Ads accounts to identify areas of waste and missed opportunities that are hurting account performance.
• Hit sales quotas by cultivating a steady pipeline of leads.

Eugene, Oregon

• Ran essential reports for store operation during opening and closing procedures.
• Excelled as a team member by completing collective tasks in a timely and efficient manner.
• Observed customers’ decisions about products and brands to provide informed suggestions.
• Leveraged customer service skills to relate to customers and provide a positive experience.

Eugene, Oregon

• Completed retail sales transactions.
• Provided excellent customer service to make a positive impression on customers.
• Maintained a regular clientele based on my efficient work performance and upbeat demeanor.

Eugene, Oregon

• Collaborated with team members to design a year-long advertising campaign for a local client.
• Researched public perceptions about the product and interviewed members of the target audience to develop an effective advertising strategy for the brand.
• Developed copy to reflect the client’s voice and devised a media schedule for the placement of advertisements.
• Selected as the client’s favorite overall campaign out of four competing teams.