• Oversaw both Retail Media PPC strategy development as well as client communication strategy, and managed a group of four Team Leads to ensure all department standards were being met.• Developed and organized training resources to improve employee onboarding and support existing team members.• Managed client escalations by auditing Amazon Ads accounts, developing a strategy to improve performance, and communicating next steps to the client.• Engaged with Sales Managers on a weekly basis to increase Amazon knowledge and improve the effectiveness of the sales team.• Vetted and tested partnerships to improve deliverables for clients. Delegated additional testing to Team Leads and experienced members of the department.

• Advanced department strategy through testing, leading weekly strategy discussions, and working with multiple stakeholders across teams.• Managed and tracked department level tests to continuously measure results and improve department strategy.• Managed client escalations by auditing Google and Microsoft Ads accounts, developing a strategy to improve performance, and communicating next steps to the client.• Managed a team of three Team Leads, provided leadership training and feedback, and supported day-to-day operations, when needed.• Vetted and tested partnerships to improve deliverables for clients.

• Managed a team of 8-10 Search Specialists and ensured account structure and optimization strategy aligned with best practices and standards.• Developed and advanced technical and leadership skills of all team members through individually tailored training.• Advanced department strategy through testing and leading weekly strategy discussions.• Developed procedures to improve department efficiency and deliverables.• Coached team members in developing strategies for creating and optimizing successful PPC campaigns.• Analyzed data to make informed decisions for the advancement of digital advertising campaigns.

• Managed a team of 8-10 Search Specialists and ensured account structure and optimization strategy aligned with best practices and standards.• Developed and advanced technical and leadership skills of all team members through individually tailored training.• Developed procedures to improve department efficiency and deliverables.• Developed department level training courses for both onboarding and continued education.• Assessed clients’ digital advertising goals and developed ROI oriented strategies.• Coached team members in developing strategies for creating and optimizing successful PPC campaigns.• Analyzed data to make informed decisions for the advancement of digital advertising campaigns.

• Worked with clients to assess digital advertising goals and develop ROI oriented strategies.• Created, monitored and optimized Google and Microsoft PPC campaigns to meet client goals.• Analyzed data to make informed decisions for the advancement of PPC campaigns.• Assisted Team Lead during employee onboarding by providing hands on training and real-time support.• Developed procedures to improve department efficiency and deliverables.

• Worked with clients to assess digital advertising goals and develop ROI oriented strategies.• Created, monitored and optimized Google and Microsoft PPC campaigns to meet client goals.• Analyzed data to make informed decisions for the advancement of PPC campaigns.

• Prospected and managed a book of leads and established communication with business owners or Marketing Managers.• Performed audits of Google Ads accounts to identify areas of waste and missed opportunities that are hurting account performance.• Hit sales quotas by cultivating a steady pipeline of leads.

• Ran essential reports for store operation during opening and closing procedures.• Excelled as a team member by completing collective tasks in a timely and efficient manner.• Observed customers’ decisions about products and brands to provide informed suggestions.• Leveraged customer service skills to relate to customers and provide a positive experience.

• Completed retail sales transactions.• Provided excellent customer service to make a positive impression on customers.• Maintained a regular clientele based on my efficient work performance and upbeat demeanor.

• Collaborated with team members to design a year-long advertising campaign for a local client.• Researched public perceptions about the product and interviewed members of the target audience to develop an effective advertising strategy for the brand.• Developed copy to reflect the client’s voice and devised a media schedule for the placement of advertisements.• Selected as the client’s favorite overall campaign out of four competing teams.