Matt Goff Email & Phone Number

Admiral VRM is a software-as-a-service (SaaS) platform with tools to help digital publishers enhance relationships with their visitors. Key products include ad block recovery, full-service subscription management, privacy and consent management, and first party data collection.• Hired into newly created FP&A position at rapidly growing, seed-funded company to build strategic and operational Finance function with best practices around reporting, budgeting, controls, strategy/GTM.• Partnered with CEO to successfully close $13M Series A and $6M venture debt.• Created detailed financial model for fundraise and post-fundraise budgeting and operations with all business aspects including revenue growth planning, headcount, CapEx, cashflow/burn, SaaS metrics.• Lead all business operations including HR, benefits, insurance, government/legal compliance.• Manage external/contract accounting, audit, and tax.

Bradenton, Florida, United States

Prime Vacations manages over 1,300 luxury vacation homes across our portfolio of brands as well as seven owned and operated boutique hotels, spanning the west coast of Florida including Tampa, Anna Maria Island, Lido Key, Siesta Key, Casey Key, Marathon, and Key West. I led a passionate team dedicated to ensuring incredible, unforgettable vacations for our guests and unmatched care for our homes and homeowners.I guided the team through explosive growth, leading the due diligence and post-acquisition integration process for four property management companies that increased homes under management from under 300 to over 1,300, staff from 40 to over 200. To facilitate growth, I built a central services team and hired leaders in HR, Accounting, and Marketing as well as redesigned the organization to create centers of excellence around Revenue Management and Yield, Owner Success, IT, and geographically centered Operations.

Anna Maria, Florida, United States

Lead a team of six to provide technology vendor strategy, selection, and negotiation services to all CBS Interactive brands.• Embed with brand leadership teams to understand product strategy and recommend areas where vendors can accelerate project timelines, reduce costs, or fill tech gaps.• Build financial models supporting recommendations, including long-term NPV, build-vs-buy, operating cost savings, capital efficiency, and vendor selection.• Present to ViacomCBS CTO, CBS Interactive C-levels, and other senior leaders. Translate and simplify complex technical topics.• Collaborate with Legal to negotiate contracts including pricing, SLAs, key business terms.• Covered all technology areas: cloud, CDN, data center, analytics, CDP, ESP, big data, infosec, martek, ad tech, payment stack, enterprise, SaaS, and more.

Strategic sourcing (as above) focused on cloud, infrastructure, network, data center.

Budgeting, forecasting, and close for Technology Operations group, dotted line to CTO. Financial modeling of strategic initiatives, LRP, staff planning, operational KPIs.

London, England, United Kingdom

International FP&A consolidations for eight countries. Identify trends and insights, investigate and explain variances, collaborate with country finance directors.

San Francisco, California, United States

“Founding” finance employee at CNET Networks hired to build Finance function. Took over short and long-range planning process from operations and engineering staff, redesigned along best practices for accuracy, accountability, and speed. Worked directly with CEO and CFO on ad hoc special projects. Built IBM Cognos TM1 planning system to streamline budgeting and forecasting processes.

Santa Clara, Ca

Long-range strategy for Centrino Mobile Chipset via P&L modeling of product roadmap, feature sets, SKUing, and pricing. Frequent reporting to executive staff. Presented with a Finance Achievement Award (Intel’s highest finance award) for identifying and driving a change to the product roadmap, resulting in savings of $270M.

Santa Clara, Ca

Led financial analysis for photomask manufacturing facility operations and R&D. Performed product cost modeling, management of $110M annual capital budget, and tool negotiation plans. Presented with a Finance Achievement Award for identifying and implementing a manufacturing change, resulting in savings of $18M.

Raleigh-Durham, North Carolina Area

Wrote business plan proposing launch of utility computing business (similar to AWS/GCP today, prior to their launch).

Raleigh-Durham, North Carolina Area

Managed technical development schedule for server hard drive qualification, collaborating with engineering, manufacturing, quality, marketing, and others. Redesigned development process to cut expenses by 30% and cycle time by 25%. Received a divisional award for the creation a company-wide, web-based scheduling tool.

Raleigh-Durham, North Carolina Area

Designed and managed the installation of SONET fiber optic networks.

Mba, Operations, Entrepreneurship

Activities and Societies: National Chair of the Venture Capital Investment Competition (vcic.org), 2001

Bs, Electrical Engineering