Managing Director at the University of Florida's Center for Public Interest Communications working to help movements, foundations, agencies and organizations apply behavioral, cognitive and social science to build strategic communication strategies for the common good. Senior Lecturer in journalism teaching courses on media product design, application of emerging storytelling tools, audience engagement and communication leadership.

Leading experimental content efforts in the College of Journalism and Communication's content and product incubator, Hatch. Courses in storytelling and product development through human centered design principles. Providing training for communicators and scientists on the science of story building and what research tells us about how we process and believe information.

Inaugural executive editor and news director for the nation’s largest professionally managed, student-powered newsroom, serving 19 counties and providing content online and on air for six television and radio brands in north Florida. Supervise nine professional news managers that serve the NPR, PBS, ESPN affiliates with oversight of the 250+ students working in the INC each semester. Led the integration of three legacy newsrooms into one award-winning operation providing content online, on radio and TV. On digital properties, increased unique users 726 percent Q4 2015 compared to Q4 2011. Charge also included leading a course and efforts dedicated to exploring new technologies in creation and dissemination of information. Hold a faculty appointment as a lecturer in the Department of Journalism.

Taught advanced digital courses and served as a member of the college’s Center for Media Innovation and Research.

Advised this new media startup entering a growth phase. Managed daily operations, P&L and product development for this media company focused on boating and the marine space. Established budgets, focused on cost containment, and helped coordinate acquisition of quarterly print magazine and attached website, the launch of a daily boating news aggregator, growth of the advertising network and development of new markets. Supervised subscription and customer service staff.

Served as lead Web manager for more than 25 permanent and temporary sites, while earning my MBA. Duties also include strategic planning, grant writing, curricular development, project management, special events and outreach projects. A member of the college’s senior staff, was referred to as the “dean’s left hand. Went to part-time in 2009 to work on media startup.» Lead product developer for the Merrill College website and other projects including the electronic student-portfolio site, niche sites to showcase student and faculty work. Developed new user interfaces, advised on editorial focus and managed transition from standard HTML markup to utilization of CSS best practices and implementation of Drupal and WordPress CMSs on college sites.» Served as digital evangelist. Co-developed new course requirements and assisted in faculty-lead curriculum change. Helped develop and lead multiple initiatives in faculty digital training. Co-founder and producer of the 2009 NewsVision conference (newsvision.org).» Primary developer and coordinator of the College’s 10-year strategic plan.

Worked with section and top editors in booking and creating the daily paper, including display fronts. Designed A1, national, foreign, metro and business pages for the news desk in addition to in-depth projects. Went part-time in fall 2005.» Served on all positions on the desk, including Night News Editor - the editor in charge of the newsroom after business hours.» Member of newspaper-wide readership and redesign task forces, including serving as a designer in the 2004 redesign initiative.» Supervised weekly creation of a series of zoned pages for the Sunday Metro section and wrote a weekly Metro column on recreation in the Washington area. Worked closely with Metro section editors and served as liaison with the news desk and metro staff.» Managed the news desk intranet site, contributed to the design stylebook and developed design guidelines for advertorials.» Served as a deputy for weekend projects and became the desk expert on the electronic pagination system.

Managed editorial content, staffing, budgetary and production issues of the University of Maryland’s daily independent newspaper (and nation’s 7th most read) during year-long tenure (’00-’01). Supervised staff of more than 120 editors and reporters. Previously served three semesters as Managing Editor, and held positions on the copy desk, as design chief and as a reporter.» During editor tenure, the staff was lauded with the most regional Society of Professional Journalists Mark of Excellence awards of any single publication — 11 awards in 14 categories, including four first-place awards.