Matt T. Email & Phone Number

Orchestrating and driving strategic and content programs, the role involves overseeing the development of a comprehensive content framework and processes for designing, optimizing, syndicating, and managing product content to meet evolving global business requirements. With a keen focus on technology and content platforms, leadership is provided in the development and deployment of innovative, data-driven content through collaboration with cross-functional teams. Implementation of best practices and utilization of industry-leading platforms like Adobe Assets, Workfront, and Frame.io enhance marketing capabilities and ensure standardized content delivery. Spearheading channel content enrichment and syndication initiatives, strong content health is achieved across company priority portfolios. Notably, a successful implementation of an AI-integrated Product Content Management System (PCM) resulted in significant budget savings and efficiency improvements.

St Paul, Minnesota, United States

In this role, I directed projects and programs involving the optimization of Marketing activities globally and the successful integration of marketing, IT, and data processes with 3M systems in a continuously evolving and expanding organization. Contributions:• Conceptualized, deployed, and maintained a complex system that aligned content parent/child relationships in PIM for over 5000 records.• Performed activities to redesign and assign product content taxonomy.• Utilized outstanding leadership ability and organizational skills to manage an internal budget of $3M.• Supervised a team of 12 content and MarCom professionals including resource allocation, training, and performance evaluation.

Charlotte, North Carolina Area

I collaborated with senior leadership peers on the Scott Safety Global Marketing team with a mandate to devise and implement impactful customer engagement strategies, processes, and plans to achieve high-level business objectives. Achievements in this role included the following:• Liaised with cross-functional executives to define and execute various core programs covering Communications, Channel Management, CRM Process/Reporting / Business Intelligence, Training, and Pricing.• Designed and managed a sales enablement tool that was deployed prior to order validation in a $350M division.• Produced a best-in-class strategy for maximizing potential of trade shows including extensive input into creative, logistical, and relationship management workstreams.• Held accountability for a $10M annual budget encompassing demand generation, marketing operations, and content development.

Indianapolis, Indiana Area

In this position, I led all aspects of the regional sales operation (Indiana and Illinois) as a fire industry expert with a talent for developing a robust pipeline of sales revenue to sustain consistent business growth. Highlights included:• Fostered strong working relationships with distribution partners and end-users to resolve issues, answer queries, deliver tradeshow presentations, and exceed sales quota ($3.2M) for the territory.• Gained a thorough understanding of each product brand to manage market positioning as a segment leader.• Coordinated with distributor's outside sales team as a resource for solutions management and sales.• Received the 2013 Leadership Award for exceptional performance at the National Sales Meeting.• Tracked and analyzed regional performance to identify opportunities for improvement.• Managed extensive travel (50%+ overnight) as a tireless contributor to continued organizational success.

Bachelor'S Degree, Business Administration And Management, General

Business Administration And Management, General