Maureen Starke Email & Phone Number

Woodland Hills, Ca, Us

Atlanta, Georgia, Us

- Delivering innovative fintech solutions, leveraging third-party relationships, to deliver cutting-edge SaaS solutions in support of NCR's Digital Banking financial institution client base throughout the U.S. - Driving GTM strategies to launch new solutions leveraging NCR and third-party API integrations that help our clients compete and stay ahead of evolving consumer and SMB demands to manage finances.- Managed partnerships, and associated solutions, include Intuit (TurboTax, OFX solutions, evolving API and Data-driven solutions), Digital Account Opening, MX Money Management, Sensibill Digital Receipts, CloudFlare SaaS security, along with a multitude of incubator solutions leveraging third-party APIs.

Atlanta, Georgia, Us

• Product and marketing leader of the TurboTax Affiliate Program for NCR’s financial institution channel, managing end-to-end team to drive sales and marketing, including end user marketing campaigns, overall program administration, tracking and insights. Established revenue forecast, goals and revenue tracking, driving upwards of $14M in revenue year over year.• Developed and executed the design and go-to-market strategy for a Marketplace prototype, which is now being modeled after throughout NCR. • Drove the go-to-market plan for our Developer Portal to enable open platform/APIs for consumption by our network of financial institution customers and developers. • Managed quarterly development and publishing of company’s digital banking product roadmap. • Marketing driver for add-on solutions, driving net revenue growth upwards of $8M annually.

Mountain View, California, Us

Driving expansion of Intuit's Data Aggregation & Categorization services to further enable data-driven innovation through online and mobile applications empowering information-based decisioning by consumers and businesses. • Led sales and marketing launch for digital banking solutions to include Security and Mobile, FinanceWorks, plus drove exponential growth of TurboTax as an integrated Online Banking solution. • Led the development of multi-channel acquisition campaigns across all product sets. • Developed and executed demand generation strategy to increase financial institution participation and user adoption of banking solutions, realizing $4M in incremental revenue growth YOY. • Increased market awareness of Mint for delivery through digital banking, for consumers and small businesses. • Developed go-to-market strategy, including unveiling at Finovate, in support of Mint for business. • Partnered with Money Center Banks (e.g., Bank of America, Wells Fargo) to identify new growth opportunities for Mint and QuickBooks through the digital banking channel. • Designed and executed successful go-to-market strategy for new API offering, delivered through the Intuit Partner Platform, with a gain of 2K developers in queue during first six months.

Mountain View, California, Us

• Managed the TurboTax Affiliate Program for the digital banking channel spanning across 1,600 financial institutions. Responsibilities included driving B2B and B2C marketing strategies to increase FI participation and end user adoption; all related internal/external marketing communications; and integrating processes and program support across the organization. Successfully increased user adoption and acquisition, resulting in a 77% increase in completed units versus prior year. • Facilitated the strategy and execution of multimedia marketing campaigns to drive adoption of Internet Banking, TurboTax, Bill Payment, FinanceWorks™ (PFM) and Remote Deposit. • Guided the creative development and UX for the FinanceWorks LaunchSmart website and the creation of multimedia marketing tools and resources to help our financial institution customers drive user adoption.

Minnetonka, Mn, Us

• Managed the high-quality preparation and timely delivery of all eMarketing programs (email campaigns, professional web/email services, marketing strategy plans, etc.); • Managed Creative, Development, and QA resources to ensure timely execution of all projects;• Implemented various integrated marketing programs increasing online acquisition by 30%: name capture, viral marketing tactics, online sweepstakes activities, demographical surveys, and incentives to customers. • Analyzed email campaign results to identify opportunities to improve effectiveness;• Clients Managed: Red Lobster, Olive Garden, Marie Callender’s, Contiki Holidays, La Quinta, Ryland Homes, and ConocoPhillips.

• Managed multiple subsidiary companies located in San Diego, New Jersey and New York;• Led enterprise software company, Jackson Rivers Technologies, in their marketing and public relations efforts with the primary responsibility of developing marketplace presence; • Responsible for public relations, tradeshow/event coordination, marketing, investor relations and all business matters and relationships related to public filings.

• Strengthened market position within several market categories via press releases, e-mail campaigns, establishing industry media support, and building relationships with current and potential large accounts;• Presented at music-related trade shows to promote PCI Expansion and to commingle with publishers of leading industry magazines to gain market presence; Developed relationships with major publications and well-known musicians and staff to increase endorsements by leaders in the music industry; • Increased market presence in the education sector for PCI Expansion system solutions by launching a nationwide Educational Technology Program.

• Launched digital music software products for three platforms: Windows, Mac and Linux;• Managed the timely launch to include all aspects involved in the promotional and product mix: public relations, promotions, retail packaging, product development, quality assurance, customer support, and corporate website; • Led weekly meetings with primary decision makers to ensure proper and consistent communication on all levels.• Presented marketing launch plans at company meetings (200+ pp); [A new CFO was assigned and major layoffs went into effect in January 2001 as the company prepared to go public.]

Palo Alto, Ca, Us

• Strategized and designed a market study to analyze and forecast future revenue growth opportunities within the large-format printing marketplace and relay learnings – based on end user needs/experience, decision-making influencers, etc. – to engineering teams in preparation for next generation HP large-format printers. • Partnered with business solution providers to promote new technologies at trade shows & in marketplace.• Actively participated and conducted 70+ consultative interviews with advertising/merchandising/print executives nationwide to better understand marketplace needs and decision-making influencers;• Partnered with engineering teams to launch pilot programs, testing on-demand printing via the web. • Managed RFP process and negotiated contracts with external vendors.

Atlanta, Ga, Us

• Established strategic alliances regionally and integrated marketing programs to support those efforts;• Implemented new products and services from inception to completion;• Negotiated commissions to be rewarded to MBE Andean Region (corporate) and franchisees;• Established a $2 million strategic alliance with IBM to sell Internet Access kits regionally;• Launched a co-branded international Calling Card program with Global One, including national media coverage; (Global One is a merger of Sprint, Deutsche Telekom and France Telecom)• Launched MBE Newsstand, an American magazine service as prototype for MBE worldwide program. $24,000 worth of magazines sold during the first three months of the pilot program;• Designed & coordinated the new merchandising impact zones and modernized the overall store image of MBE Centers throughout the Andean Region;• Coordinated and managed the development of the MBE Andean Region website: www.ve.mbe.com.

Atlanta, Ga, Us

• Coordinated international software and systems development in support of global franchise network.• Developed and implemented new policies and requirements in support of a more technologically structured International Franchise Agreement;• Captured and incorporated feedback to develop improved intranet capabilities in support of the network of International Master Licensees;• Organized and managed the database for the international network in support of location search engines. • Identified and addressed critical issues dealing with the development and implementation of the intranet for www.mbe.com, specifically to ensure efficient communication with Master Franchisees covering 80 countries – accommodating various technology platforms,

Undergrad, International Relations

International Relations, Minor In Spanish, Political Science

International Baccalaureate Diploma Programme, International Studies

International Baccalaureate Diploma Programme, International Studies