Max Abrams Email & Phone Number

Los Angeles, Ca, Us

Partner with sales, marketing, creative, product and other key stakeholders to design, develop, and deliver solutions that enhance the Sphere brand and make commercial sense for all stakeholders.

Partnered with national sales teams to develop marketing campaigns that met and exceeded brand objectives and drove increased advertising revenue Y/Y including $20M+ in 2021 on behalf of Pandora / SiriusXM / Stitcher / Soundcloud- Productized and rolled out 3D audio to entire Pandora sales organization- Organized and judged annual Designation across multiple departments producing innovateconcepts that increased revenue for targeted strategic accounts- Leveraged a suite of innovative audio and digital products to fuel big idea thinking and development of first to market concepts. Most recently KIA and SXM’s Labor of Love video series on SoundCloud- Participated and presented in high profile internal and external meetings.

- Partnered with national sales teams to develop creative proactive marketing solutions to present to brand partners and agencies. A couple examples include a Stranger Things Execution and a HP Solution which saw a 34% increase in purchase intent (links below) - The Sales Dev team lead for Pandora's headquarters in Oakland- Worked closely across all internal teams including Artist Partnerships, Events, Content, Production, Design, Audio, Sales Marketing, Sales Planning, Legal and Research as the key communicator and connection point between the sales and the support organizations- Had a leadership role on strategic process, ensuring teams are activated at the right timeParticipate and present proposals in client meetings- In 2019, the projects I worked on accounted for over $16.5M+ in revenue

- Create innovative sellable opportunities across all devices that map back to business priorities- Run a weekly Q&A with the entire sales team to rollout new solutions and address any questions- Strategically position myself as a marketplace expert both internally and externally and deliver solutions that align with marketplace demand- Main point of contact for ad operations to make sure opportunities are set up properly

- Strategize and operationalize custom solutions for ad sales- Create OTS sales packages that appeal to marketplace demand- Work with pricing and yield on the pricing of new go-to market opportunities- Work with inventory and planning to set up OTS packages- Work with editorial team on solutions based on sales asks- Minimize risk by recommending packages based on past campaigns- Work with analytics and product on optimizing current campaigns- Guide product on new site features that appeal to marketplace demand- Main point of contact with ad operations to make sure ad products are set up properly- Make sure our websites are set up from a technical standpoint to fulfill on sold packages

- Drive strategy for RFP responses while working closely with the internal sales team- Work with the site team to create products and sales packages that meet marketplace demand- Manage weekly pre-sales meetings where RFPs are discussed with cross functional teams to come up with solutions that work for both product and sales

- Oversee the marketing for FamilyFun.com, Family.com, BabyZone.com and Kaboose.com- Lead the marketing efforts on large co-branded initiatives, including Jim Henson’s Possibility Shop and The Kraft Single Best Town Contest.- Develop traffic-generating promotions such as sweepstakes, contests and viral marketing programs. Responsible for overseeing projects from initial creative to fulfilling prizes.- Manage promotional calendar including: liaison with content producers, scheduling ads with art department and overseeing creative for all online advertisements and promotional spots. - Provide reporting on page-view driving marketing initiatives and how those initiatives have impacted site traffic and guest behavior.- Started a registration task force to increase site registrations

- Affiliate Relations contact and support for Blind Date, The Jerry Springer Show, and The Steve Wilkos Show- Assist in the development of new and existing promotions- Update and maintain online promotions and show-specific consumer WebPages/sites - Manage and distribute Teletrax promo tracking reports- Coordination of marketing projects- Write show listings and schedules as necessary