Business Analyst
Current• Producing industry-leading market research, Odin SMB Cloud Insights, which examines consumption of cloud services by small and medium businesses (SMBs). Research includes survey design, data collection, data analysis, market-size estimation, management of graphic design, and presentation of results to stakeholders. 16 markets researched since joining Odin• Generated $20K of consulting revenue in 6 months by performing customized research which was sold to Odin’s customers• Saved Odin $28K by creating an improved analytic process that accomplished tasks in one third of the time and averted the need for services of an external contractor• Created actionable narratives from Salesforce data to inform Odin’s marketing strategy by associating regional marketing spending to revenue