• Producing industry-leading market research, Odin SMB Cloud Insights, which examines consumption of cloud services by small and medium businesses (SMBs). Research includes survey design, data collection, data analysis, market-size estimation, management of graphic design, and presentation of results to stakeholders. 16 markets researched since joining Odin• Generated $20K of consulting revenue in 6 months by performing customized research which was sold to Odin’s customers• Saved Odin $28K by creating an improved analytic process that accomplished tasks in one third of the time and averted the need for services of an external contractor• Created actionable narratives from Salesforce data to inform Odin’s marketing strategy by associating regional marketing spending to revenue

• Designed and implemented an email marketing campaign that connected with over 5000 customers; campaign is still in use 8 months after its implementation• Worked with customers in shop and by phone to ensure that their unique needs as cyclists were met

• Founded and managed a collegiate cycling team and advocacy team, including budgeting, marketing, sponsor relationship management, and long-term planning• As a member of the Sports Club Budget Committee, established a student-led process for budget allocation ($100,000 per year) and supervised the process for three years• Developed a student-led initiative process, in collaboration with University administration, which is currently being used to implement a campus bicycle share program

• Authored a report and presentation with recommendations to improve fundraising campaign performance based upon statistical analysis of prior campaigns • Represented the organization at industry and community events