Maxime Toulliou Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

Managing a team responsible for creating and executing the programmatic marketing strategy for a portfolio of enterprise clients across EMEA including: IBM, Mastercard, Mattel, Philip Morris, Reckitt Benckiser.- Creating and leading relationships with our strategic enterprise clients senior stakeholders, their agencies and technology partners- Creating and driving bespoke strategic account plans to deliver against clients' desired business outcomes- Management of a team of Client Services and Trading professionals in charge of creating and delivering against a Joint Client Roadmap built around their programmatic strategy- Identifying and driving opportunities for growth within book of business, building solutions (Technology or partnerships led) to match client requirements to increase platform and service usage- Contributing to New Business initiatives (Led by Commercial Lead) and in charge of leading on-boarding and setup of new enterprise clients- Managing contract renewal and churn management

London, United Kingdom

London, United Kingdom

London, United Kingdom

I designed and lead the Mobile Marketing Course at Hatch.Hatch develops the sharpest skills in digital marketing through their advanced, expert-led and hands-on workshops.As the Tutor on Hatch:Mobile, I was responsible for the design, production and delivery of their 2-day courses focused around Mobile Marketing. Previous Hatch workshop attendees include Just Eat, LostMyName, John Lewis, Barclays, PokerStars and Shop Direct.

London, United Kingdom

London, United Kingdom

Managing a team of planner buyers looking after key clients of the agency in order to deliver highly effective & award winning mobile marketing campaigns.- Running and delivering marketing campaigns including mobile brand campaigns, app promotion, mobile web traffic acquisition, customer acquisition, with substantial marketing budget and a strong focus on performance and ROI.- Preparing and leading strategy, insight and review sessions for clients.- Planning, designing and executing highly effective campaigns across multiple territories and against various KPIs.- Ensuring effective delivery of campaigns by the team as well as pushing my clients to innovate.- Ensuring the relevancy of the team's campaigns within our client's larger marketing campaigns.- Assisting our sales team in the preparation and delivery of pitches in response to RFPs.

London, United Kingdom

After fulfilling my role as a Planner Buyer Executive, I was then promoted to a Planner Buyer role to manage my own clients. My responsibilities included:- Deliver effective and measurable multi-channel marketing campaigns that support clients business objectives- Strategy and planning: Understand the clients business challenges and how Somo’s products and services can be delivered to meet the client’s desired outcomes- Set up and manage complex mobile advertising campaigns across multiple networks- Build comprehensive analysis of the advertising campaign using different set of key metrics- Improvement of campaign performance and ensuring target markets are successfully utilised to gain maximum ROI- Monitor and optimise advertising campaigns based on this analysis- Planning, designing and executing highly effective campaigns- Familiar with advertising optimisation techniques- Create supporting materials for client reviews- Build strong relationships with mobile media owners- Maintain an open mindset and ready to learn and develop professionally- Ensure campaign management documentation is accurate and up to date

London, United Kingdom

Somo is the largest independent global mobile advertising & marketing agency. Being full service mobile marketers Somo provides strategy and innovation, creative and development, media planning and buying, data analysis and technology solutions.- Booking and setting up of industry leading mobile advertising campaigns- Ensuring accurate allocation of campaign budgets to all relevant partners- Managing the effective delivery of client budgets- Reporting and analysing campaign performance: creation of detailed and complex mobile campaign reports on a regular basis (heavy use of Excel) - Creating supporting materials for client reviews- Building strong relationships with mobile media owners

Brest, France

- Coordinating marketing and communication campaigns for the three geographic territories on which the company operates- Creating and following-up on manufacturing various communication media : posters, flyers, guides ...- Managing emailing / text message / internal message campaigns- Reverse scheduling of campaigns- Following-up on the regulatory compliance of some sales literature- Updating sales literature

Brest, France

- Creating dynamic and manageable websites- Indexing and optimizing websites for search engines- Managing a small company's accounting ( Creating and sending quotes, invoices ... )- Creating and optimizing content for search engines

Nantes, France

- Developing iAdvize for English speaking countries- Training customers to use the service at its best- Customer service- Creating and managing email campaigns- Improving SEO and Sponsored Links campaigns

Lyon, France

- Writing and optimizing content for search engines- Community management : Creating and animating a new community on Twitter, Facebook and on the website's forums- Exploring partnerships and organizing contests- Netlinking campaign : Obtaining external backlinks and optimizing internal linking- Contacting and interviewing active students on the internet- Identifying growth drivers and making recommendations- Search Engine Optimization : Content optimization and follow up on the positioning

Nantes, France

- Marketing and competitive watch- Benchmarking ( Competitors, Customer Relationship Management software ... )- Search Engine Optimization : Netlinking campaign- Communication : Contacting and communicating with French bloggers- Prospecting for Mac applications in order to prepare the company's switch to Mac OS X

Brest, France

- Selling multimedia products such as MP3/MP4 players, laptops and desktop computers- Customer service- Stock taking

Master, Marketing / E-Business

This Master's degree was followed while working as a Communications Officer for a major French bank Crédit Mutuel Arkéa. Master thesis.

Bachelor, Business Excellence With Entrepreneurship

Bachelor Of Management

This Bachelor of Management was entirely followed in English with courses given by international lecturers