Maya Pope-Chappell Email & Phone Number

Sunnyvale, Ca, Us

I lead the development of original video and podcast content for LinkedIn’s Editorial Product team, in addition to our audience and distribution efforts. This includes deciding what content we create, identifying content needs and gaps, and looking ahead at our programming slate to ensure it meets both member and business needs.I’ve also lead our sponsorships strategy, working closely with marketing and sales to monetize our Editorial content.

Sunnyvale, Ca, Us

Sharing ideas, insights and knowledge requires data-driven insights and operational efficiency. My team, made of news editors and community managers, helps to make this happen at scale.As Editorial's 'innovation hub,' Editorial Insights & Growth has two pillars: 1) Insights and Operations, which provides actionable insights and data, facilitates growth and improves efficiency of the Editorial team to drive more impact; and 2) Growth Ventures, which explores new growth opportunities, drives reach and engagement of Editorial content on-and-off platform and plants seeds for future growth and affinity among creators driving knowledge at scale.Our mission is to facilitate growth, seed the future, and streamline tools and processes.

Sunnyvale, Ca, Us

Led a high-performing, data-driven team with global scope responsible for driving growth and engagement of LinkedIn News content and creators both on and off LinkedIn. I was the cross-functional lead for Editorial product strategy, working closely with engineers, product managers, data scientists, designers etc. to drive growth and improvements across LinkedIn and Editorial products. I was also part of Editorial leadership, working alongside global Editorial leaders to contribute to the team's vision, mission and strategy.

Sunnyvale, Ca, Us

-Launched high-performing, data-driven team that's had outsized impact and influence on engagement and distribution of LinkedIn News content -Developed growth principles and strategies to greatly increase the ROI of editorial content, including notifications, newsletters, live shows, podcasts, social etc.-Collaborated with product teams (engineers, UX, data scientists etc.) to improve LinkedIn for creators and increase member engagement with editorial content-Host and produce #HowIGotHere video series—from ideation to publishing—that highlights the career journeys of successful individuals from a variety of industries; Related newsletter has nearly 40K subscribers

Sunnyvale, Ca, Us

-Led efforts to create, cultivate and curate conversations and communities around news and industry trends for the world’s largest professional social network. -Experimented with and developed strategies around how our global editorial team engaged members and activated key audiences.-Work with product teams to improve the platform for creators and increase member engagement with editorial content. -Host and produce #HowIGotHere video series—from ideation to publishing—that highlights the career journeys of successful individuals from a variety of industries and professions.-Built out and executed on an editorial strategy that helped the LinkedIn Learning team (formerly Lynda.com) and its bevy of expert instructors produce high quality, timely articles, weekly newsletters, data-driven content series and insights from industry-relevant events.

Sunnyvale, Ca, Us

-Established LinkedIn as a publishing destination for students, higher education leaders and experts by developing, executing and scaling content strategy for education vertical-Oversaw all editorial initiatives involving education, and established content-sharing partnerships with universities, executives, startups, associations and nonprofits-Wrote articles, newsletters, and curated industry news for education leaders, experts and professionals -Worked with Influencers and top voices in the education space—such as former U.S. Secretary of Education John King, edX CEO Anant Agarwal and ASU President Michael Crow—to produce content on LinkedIn. -Launched LinkedIn’s Student Publishing site, #StudentVoices initiative, and founded the Campus Editor Program that brings student voices to LinkedIn; Started with a pilot of 10 students and grew to 630 student editors worldwide.--Produced digital videos featuring industry leaders and professionals for LinkedIn's original series such as 30 Seconds On and The Big Question.-Scripted and hosted online course for students and young professionals about publishing and getting noticed by recruiters -Edited and curated business news, trends and industry insights

-Developed the social media strategy for Asia, including overseeing the launch of the WSJ's official WeChat and Line accounts, making the Journal one of the first major international news organizations to have official global accounts on both platforms.-Worked on reader engagement projects alongside art/graphics and senior editorial staff, including WSJ's coverage of MH370, Ferguson and the Hong Kong protests. -Managed social accounts (Facebook, Twitter, LinkedIn etc.) and cultivated global audiences, significantly increasing the region's engagement and overall social traffic to WSJ.com -Monitored news and trends and flagged news items to editors.-Trained editors and reporters--including English-language and local-language sites such as Japan, Korea, China and Indonesia--on how to leverage social media to find sources, break news, engage readers, verify content, and promote their work-Provided audience analysis and measured performance using Omniture and other analytics tools; used metrics to inform strategy -Occasionally wrote stories and blog posts, as well as hosted segments on Digits From Asia, a show on the latest global consumer technology trends.

-Edited and published stories, blog posts and multimedia/graphics, and managed homepage acros WSJ.com-Monitored news wires, social media and other sources; coordinated breaking stories with editors and reporters globally, but primarily in Asia-Managed social media accounts, tracked analytics and shared trends with newsroom editors and leaders-Expanded and oversaw the Journal's coverage of Asia House of the Day including assigning, editing and planning stories for WSJ.com; my work led to a record number of page views-Helped launch WSJ’s video programming expansion in Asia, including the launch of Asia Today, a live show that featured the latest news and developments in Asia-Hosted segments for Digits From Asia, a show on the latest global consumer technology trends.-Occasionally wrote stories and blog posts for online and print, as well as edit and produce videos

-Assisted with launch of Greater New York section; Launched and produced popular N.Y. House of the Day-Reported and wrote articles and blog posts covering NYC and national real estate-Published content online and managed online section pages and blog-Created slideshows and interactive graphics-Shot and edited video and wrote scripts

New York, Ny, Us

Selected for pilot job-swap program with Dow Jones Newswires; Covered stocks, breaking news, and wrote feature stories on finance.

New York, Ny, Us

-Assisted students with research needs-Compiled research databases and subject guides including arts & culture, business and health.

Conceived topics and wrote scripts; booked guests, including experts; interviewed guests live; posted upcoming shows and audio to website.

New York City, Ny, Us

-Freelanced for NBC Local Integrated Media covering New York City night life and red carpet events-Wrote posts, took photos and interviewed celebrities

New York City, Ny, Us

-Wrote and pitched news and entertainment posts and headlines for 10 markets across the country-Updated website using CMS-Created and posted photo galleries and captionsAssisted with website expansion and SEO

-Launched successful quarterly online arts magazine-Managed pitches and submissions including print and artwork-Edited and wrote stories; published content online; monitored traffic metrics-Led editorial meetings

-Led successful presentation of multi-platform content strategy to senior editors and staff-Wrote articles, Q&A’s and briefs for magazine and Essence.com-Pitched and developed story concepts for print and web; fact-checked articles-Interviewed celebrities-Produced and edited video for intern project

Atlanta, Us

-Assisted entertainment producer with packages including script and interviews-Pitched and researched story ideas-Cut stock video-Transcribed interviews for broadcast-Occasionally worked teleprompter for show

Wrote features, columns, and reviews on arts and entertainment-Managed and edited freelance submissionsPosted articles and photos to website using CMS

Wrote articles for the magazine's website.

Oakland, California, Us

-Assisted with implementation of electronic medical records system throughout Northern California hospitals including support and training of physicians, nurses, and hospital staff -Created web videos, wrote reports, workflows and process diagrams-Made presentations to hospital staff

Las Vegas, Nv, Us

Interviewed Raiders players and staff; wrote and edited Oakland Raiders game recaps and covered events for team’s official website.

Washington, Dc, Us

-Produced and edited package for broadcast-Assisted with production and scripts of four TV shows-Transcribed interviews

Master'S Degree, Journalism

B.A., American Studies

African And Caribbean Studies

Research And Internship Program