As a founding director, helped to create a powerful and lasting brand that has broken attendance records and revitalized a downtown Chattanooga landmark stadium.

Transformed small Honda motorcycle dealership with innovative business model to become largest dealership of its kind in the United States. Oversaw rapid growth of dealership, hiring key management, designing incentive plans, managing financing & cash flow, and devising master marketing strategy.Grew dealership from just over $1MM in sales to over $30MM in less than three years. Delivered unprecedented sales and market penetration performance for Honda Motorcycle, leading the United States from 2003 to present.Acquired Orlando location in 2010 to extend reach into Florida

Led Company through various acquisitions, dispositions, and restructurings, while maintaining strategic goals and positioning company assets for long-term value appreciation. Held Dealer Agreements with Cadillac, SAAB, Hummer, Mitsubishi, GMC, Infiniti, and Subaru.Delivered record-breaking results with Subaru in sales, market share, and service.Oversaw acquisition of GMC, Mitsubishi (2007) and Infiniti (2009) brands, including acquisition, financing, and move to second location.Successfully guided dealership through GM bankruptcy, negotiating settlement for disposition of Cadillac and GMC brands and separating company from various onerous contractual provisions.Oversaw start-up, and later disposition, of Hummer brand, while successfully resisting GM efforts to compel construction of dedicated facility.

Chattanooga Brewing Co was founded in 1890 and was once one the largest breweries in the South. Killed by Prohibition, two local brewers revived the brand in 2009 and built a new brewing facility and brewpub in 2011. They approached me in 2017 to help them turn the business around and put it back on a path to financial health. We've tightened up the branding, distribution, and operations, and are well on our way.

Grew Subaru market share to record levels in the Chattanooga MSA, pioneering marketing approaches that have been since adopted by Subaru of America on a national level. Served on Subaru National Dealer Council 2005-2008.

Teaching New Venture Creation (Entrepreneurship)

Carclips was the pilot project for Zipflip