Contact: email: mayra.consultant@gmail.comMobile: Europe: +34 663 717 619Mexico: +52 55 3264 015821 years of proven experience in Fast Moving Consumer Goods in the Marketing and Innovation areas of International companies; Specialties: a) Construction and consolidation of leading and profitable brands, b) Development of holistic business plans for brands and categories, c) Definition of brand positioning, d) Development of annual and long-term strategic plans, e) Definition, control, and optimization of the A&P, f) Price fixation and definition of sales forecast, g) Development and execution of advertising campaigns (Above and Below the line). h) Design and implementation of holistic business plans for the launch and/or re-launch of brands, nationally. With demonstrated leadership, analytical, creative, and persuasion skills. Recognized as an entrepreneurial and strategic thinker with the ability to engage and motivate. Proven skills in the formation of multi-functional and multi-cultural high-performance, motivated and result-oriented teams. Proactive, passionate (all-in), fully committed to the company’s values and philosophy.