Mayra Cortes Email & Phone Number

California, United States

San Diego, California, United States

- Consult to entrepreneurs of start-ups and established businesses as a Client Intake Consultant and Branding Specialty Consultant; assistance designed to improve their competitive standing in the marketplace- Lead research and competitive analysis for their product offerings- Consult on Lean Startup methodology, marketing, branding, training, positioning, business development, management organization, and strategic alliancesCreate and revise flowcharts to document existing processes and model workflows- Document business processes for a variety of functional areas- Convert existing training and marketing material into standard SBDC format- Guide business owners on available COVID-19 resources and provide strategies to sustain business

- Responsible for sales utilizing the “selling the solution not the product” approach- Built and maintaining business by identifying and selling products and services by establishing, developing and maintaining the relationship with the client by providing support, information, guidance and solutions- Utilizing an order management system to ensure e-commerce customer orders are processed efficiently- Create and maintain appealing marketing collateral to promote brand awareness- Design, coordinate and manage innovative promotional events, including actionable marketing strategies to acquire and maintain new business, meeting strict deadlines and budget demands- Coordinate, implement and manage various e-marketing initiatives (marketing programs, telemarketing and e-mail campaigns, website promotions, and social media) to achieve business objectives- Create and implement visual elements to website that are in line with branding; maintain theappearance by enforcing content standards- Write, edit, post, and promote written content on website; generate and pitch ideas, compose and edit posts, market posts to readers, and conduct research

Los Angeles & Orange Counties

- Consulted start-ups and established businesses; aided in the creation of clients’ product development policies, objectives and initiatives; managed a portfolio of over 100 clients- Analyzed program needs and recommended development solutions; met with clients and key stakeholders for approvals; managed participant selection; collaborated with consultants and key stakeholders to ensure ongoing alignment of programs; revise programs based on strategic direction; ensured adherence to program objectives and resolved issuesWorked collaboratively with the team (internal and external) to drive the post-sale journey of key accounts, from initial onboarding to product adoption, expansion, advocacy, and renewal- Developed/delivered bilingual employee development programs specializing in Business Communication, Customer Service, Teamwork, Management Skills, Production Procedures, Sales Management, Technology, WMS and Health & Wellness- Provided facilitation of courses or programs to new and existing employees/leaders/executives/contractors on topics in support of the Company’s strategic direction and core competencies- Created and maintained marketing collateral to promote brand awareness- Developed innovative, actionable marketing strategies to acquire new business as well as retain existing business more effectively- Created the design, layout, content, and features of websites, includes writing and editing content, designing webpage layout, updates, and coordinating with computer programmer for implementation- Crafted relevant original informational content; carried out a social media presence and created backlinks- Coordinated, implemented and managed various marketing initiatives (marketing programs, telemarketing campaigns, e-mail campaigns, website promotions, and social media) to achieve business objective

Buena Park, Ca

- Analyzed, recommended, developed and facilitated comprehensive product training programs that delivered a wide variety of technical and non-technical skills to all levels of employees (English and Spanish)- Formulated teaching outline and determined instructional methods such as individual guidance, group instruction, lectures, demonstrations, conferences, meetings and workshops to better improve customer support and satisfaction- Partnered with senior management to evaluate and strategize internal learning programs to enhance organization capabilities; acted as a change agent promoting continual improvement- Built a skills competency matrix through job analysis to enable managers to recognize the potential skills, strengths and weaknesses of its learning community; evaluated operational processes and recommended learning solutions

Irvine, Ca

- Analyzed, recommended, developed and facilitated training programs that delivered a wide variety of technical and non-technical skills to all levels of employees (English and Spanish)- Partnered with senior management to evaluate and strategize internal learning programs to enhance organization capabilities; acted as a change agent promoting continual improvement- Created and managed 15-hour roofing Apprentice and Foreman developmental programs- Built a skills competency matrix through job analysis to enable managers to recognize the potential skills, strengths and weaknesses of its learning community- Evaluated operational processes and recommended learning solutions

B.A., Public Relations

Education record