Matthew Baldwin Email & Phone Number

United Kingdom

United Kingdom

Responsible for overseeing a wide variety of products from initial conception, all the way through to launch and beyond into lifecycle management. This cross-departmental function assumed the crucial role of guiding and managing budget allocations, monitoring key marketing activations, reviewing production milestones, localising metadata, devising innovative community engagement tactics, exploring bundle collaborations, cultivating third-party partnerships, and handling asset creation essential… Show more Responsible for overseeing a wide variety of products from initial conception, all the way through to launch and beyond into lifecycle management. This cross-departmental function assumed the crucial role of guiding and managing budget allocations, monitoring key marketing activations, reviewing production milestones, localising metadata, devising innovative community engagement tactics, exploring bundle collaborations, cultivating third-party partnerships, and handling asset creation essential for successful product launches.Managed projects:- Collaborative AAA title with MercurySteam, codenamed 'Project Iron'- Grow: Song of the Evertree- Red Solstice 2: Survivors- Serial Cleaners Show less

Drove the generation of new business opportunities through the acquisition of substantial commercial contracts with industry leading housing developers. Proactively identified prospective clients, nurtured lead partnerships, performed meticulous project compliance audits, and successfully implemented a new surveying software platform, streamlining operations for optimal efficiency.

Managed strategic partnerships with industry-leading publishers, steering impactful content-driven campaigns for new AAA and Indie releases. Spearheaded innovative strategies, leveraging targeted email marketing and creative concepts. Optimised customer journeys through purposeful A/B testing and data-driven insights, committed to converting everyday consumers into GAME brand advocates.

Participated at two major Lacrosse Championships representing the Men's National Team.- 2015 FIL World Indoor Lacrosse Championships in Syracuse, USA.- 2017 ELF European Indoor Lacrosse Championships in Turku, Finland.

Fully responsible for shaping and executing the marketing strategy for key client accounts. Crafted engaging content with a strategic emphasis on prioritising SEO for client websites and social media channels. Oversaw large-budget paid media campaigns and provided insightful post-campaign analysis and monthly reports, elevating client satisfaction and optimising campaign effectiveness.

Produced compelling website and social media content for smaller client accounts, including strategic drip email campaigns to nurture new leads through the sales pipeline. Managed comprehensive SEO strategies, encompassing organic, local, paid, and keyword search. Proactively monitored FinTech industry news and conducted insightful kick-off meetings with potential clients to gain a deep understanding of their objectives, with the goal of maximising their ROI.

Played a pivotal role in assisting with the marketing strategy and overarching business KPIs of Countrywide Farmers. Worked seamlessly with internal teams to lead initiatives for the successful execution of new product launches and seasonal ranges. Oversaw the entire creative process for all in-store POS, ensuring impactful visual displays and establishing strong media partnerships for trade shows, live events, and new store openings.

B.A. (Hons) Marketing Management And Branding, 2:1

Activities and Societies: 1st Team Captain – Men’s Lacrosse As part of my sandwich degree, I completed an industry placement year.

Education record

Business Studies English Language Film Studies Photography