Michael Brennan Email and Phone Number
Michael Brennan work email
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Michael Brennan personal email
Michael Brennan phone numbers
I am an enthusiastic and passionate Senior Digital Marketing Manager with over 15 year’s experience across a range of industries including Tourism, Retail Banking, IT and Sports Marketing.I have a proven skillset across a number of disciplines including paid digital media, data management, technology platforms and martech/adtech, SEO, website optimisation and performance, CRM, strategy development, EDM, social media, project and people management and working with a multitude of stakeholders and agencies.
Destination Nsw
View- Website:
- destinationnsw.com.au
- Employees:
- 206
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Associate Director - WebsitesDestination Nsw May 2022 - PresentAustralia- Develop and lead the Destination NSW consumer website strategic roadmap- Lead a team of frontend / backend web developers (x5)- Lead a team of UX / UI designers (x3)- Lead the Vivid Sydney website product team (x2)- Design and deliver the DNSW consumer website Objectives & Key Results- Website analytics (GA4) migration project- Oversee the Conversion Rate Optimisation (CRO) workstream- Lead and manage our Digital Services Agency partnership
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Digital Performance ManagerDestination Nsw Jan 2019 - May 2022Sydney, Australia- Implementation, onboarding and management of organisation-wide digital platforms (Google Analytics 360, Google Optimize 360 etc).- Manage Martech platforms alongside media and digital agency partners and provide consultation to internal stakeholders on everyday application. - Oversee digital performance and optimisation of DNSW consumer websites and other owned digital assets and media channels - Work closely with media agencies to develop audience strategies and measurement across digital media channels.- Provide regular executive level performance reporting and insights across DNSW digital channels. - Develop and implement the DNSW data strategy across the organisation. - Oversee the SEO and SEM program of work across Sydney.com, visitnsw.com and international websites. - Drive website optimisation and performance across 13 international consumer websites (both English and in language).- Manage & develop China digital strategy on behalf of Destination NSW
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Digital Campaign ManagerDestination Nsw Mar 2016 - Dec 2018Sydney, Australia- Manage full end to end Always-On International digital campaigns (NZ, India, UK, USA) with the aim to drive visitation from these source markets to NSW. Work across SEM, paid social, native, programmatic display & video - Manage full end to end China digital campaigns to increase awareness of Sydney and Regional NSW in Mainland China. Work across Baidu SEM, WeChat, Weibo, YouKu, Douyin and Programmatic Display. - Responsible for the MVT program across DNSW consumer websites. - Work with media, creative, content and SEO agencies to develop overall digital strategy for International portfolio.
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Digital Optimisation Manager - InsuranceWestpac Nov 2015 - Mar 2016Sydney, Australia- Provide input into the digital sales strategy for the Insurance portfolio. - Identify issues & opportunities to improve conversion rates.- Drive quality traffic for Insurance customer journey leading up to the origination forms online.- Prioritise & assign feasibility to short term initiatives & deliver them through stakeholders.- Ensure initiatives are delivered according to scope and within agreed timescales. - Develop cross sell strategies appropriate to the consumer lifecycle & Insurance segment.- Incorporate SEO best practices into our initiatives for long term generic organic traffic growth.- Map current General Insurance product journeys with traffic/sales volumes using analytics.- Measure, track and interpret customer online behaviour and insights using Adobe Analytics and broader Adobe Marketing Cloud platforms -
Digital Marketing ManagerWestpac Dec 2013 - Nov 2015Sydney, Australia- Control Message Pipeline for service/sales/mobile/digital adoption messages end to end.- Work with creative agencies to develop digital assets.- Work with internal stakeholders for campaign alignment & execution and be the SME for online banking messaging.- Ongoing campaign optimisation to ensure optimal performance across internet and mobile banking channels.- Investigate sales pathways and enhance customers journeys.- Report on campaign performance daily/weekly/monthly.- Present results back to the business at Business Unit Review sessions.- Align and enhance internal processes.
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Digital Manager - Cross SalesWestpac May 2013 - Dec 2013Sydney Area, Australia- Build & Deliver a Needs Based Digital Experience.- Convert Existing Bank Customers to Digital Users.- Strengthen Relationships & Communication with Current Digital Users.- Define, Execute, Manage & Report on Consumer Campaigns.- Enable the Reliable Operation of the Current Target Marketing Systems. - Develop Insights Based on Data Around Consumer Digital Systems. - Report on the Financial Impact of Consumer Digital Initiatives.
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Manager - Digital Marketing SolutionsCrmnow Pty Limited Jan 2012 - May 2013- Manage Marketing Projects & CRMNow Resources.- Participate & Execute CRMNow Marketing Campaigns.- Create & Provide Thought Leadership Content in All Areas of Marketing & CRM. - Design and Create Digital Email & Landing Page Collateral - Manage New Product Development Projects- Manage CRMNow Website.- Manage Social Media Marketing & Analytics- Qualify & Remain Current as a Certified Consultant for Oracle's CRM Marketing products. - Create Promotional Video Content for Webinars & Website Broadcasts.- Work with Clients to Understand their Needs for CRM & Marketing Systems.- Manage Marketing/Promotional Events.
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Corporate Marketing ExecutiveCronulla-Sutherland Sharks Football Club Mar 2009 - Oct 2011- Ensure the highest standard of marketing support & Customer Service.- Foster the acquisition of new corporate partners & retain current corporate partners.- Raise revenue for the NRL Football Team.- Provide exceptional service to all corporate partners through effective customer service.- Undertake marketing research- Deliver strategies to the General Manager Commercial Marketing.- Ensure strong working relationships are established at a local and regional level.- Seek new opportunities to implement new marketing strategies to promote product purchase. - Represent the Club at marketing conferences/sales/sponsorship seminars.- Network with marketing personnel to develop marketing strategies. - Update and maintain general website content.
Michael Brennan Skills
Michael Brennan Education Details
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Marketing (Management) -
Marketing And Population Health
Frequently Asked Questions about Michael Brennan
What company does Michael Brennan work for?
Michael Brennan works for Destination Nsw
What is Michael Brennan's role at the current company?
Michael Brennan's current role is Associate Director - Websites at Destination NSW.
What is Michael Brennan's email address?
Michael Brennan's email address is mi****@****.com.au
What is Michael Brennan's direct phone number?
Michael Brennan's direct phone number is +612993*****
What schools did Michael Brennan attend?
Michael Brennan attended University Of Technology Sydney, University Of Wollongong.
What are some of Michael Brennan's interests?
Michael Brennan has interest in Beach, Sport, Music, Socializing, Travel, Movies.
What skills is Michael Brennan known for?
Michael Brennan has skills like Digital Marketing, Social Media Marketing, Marketing Strategy, Marketing, Crm, Online Marketing, Marketing Research, Sales, Marketing Communications, Analytics, Sponsorship, Marketing Management.
Who are Michael Brennan's colleagues?
Michael Brennan's colleagues are Emma Stander, Candice Keller, Sophie Calchera, Bronwen Gwynn-Jones, Millie Harvey, Jacob Riesel, Julia Zhu.
Not the Michael Brennan you were looking for?
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2nsw.gov.au, harbourtrust.gov.au -
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Michael Brennan
Customer Success Specialist | Pelicancorp | Geolantis | Beforeudig Nz | Essential Infrastructure ProtectionAustralia -
4deloitte.com.au, student.uwa.edu.au, alphabeta.com, accenture.com -
2hotmail.com, jcu.edu.au
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