Michael Brennan Email & Phone Number

Australia

- Develop and lead the Destination NSW consumer website strategic roadmap- Lead a team of frontend / backend web developers (x5)- Lead a team of UX / UI designers (x3)- Lead the Vivid Sydney website product team (x2)- Design and deliver the DNSW consumer website Objectives & Key Results- Website analytics (GA4) migration project- Oversee the Conversion Rate Optimisation (CRO) workstream- Lead and manage our Digital Services Agency partnership

Sydney, Australia

- Implementation, onboarding and management of organisation-wide digital platforms (Google Analytics 360, Google Optimize 360 etc).- Manage Martech platforms alongside media and digital agency partners and provide consultation to internal stakeholders on everyday application. - Oversee digital performance and optimisation of DNSW consumer websites and other owned digital assets and media channels - Work closely with media agencies to develop audience strategies and measurement across digital media channels.- Provide regular executive level performance reporting and insights across DNSW digital channels. - Develop and implement the DNSW data strategy across the organisation. - Oversee the SEO and SEM program of work across Sydney.com, visitnsw.com and international websites. - Drive website optimisation and performance across 13 international consumer websites (both English and in language).- Manage & develop China digital strategy on behalf of Destination NSW

Sydney, Australia

- Manage full end to end Always-On International digital campaigns (NZ, India, UK, USA) with the aim to drive visitation from these source markets to NSW. Work across SEM, paid social, native, programmatic display & video - Manage full end to end China digital campaigns to increase awareness of Sydney and Regional NSW in Mainland China. Work across Baidu SEM, WeChat, Weibo, YouKu, Douyin and Programmatic Display. - Responsible for the MVT program across DNSW consumer websites. - Work with media, creative, content and SEO agencies to develop overall digital strategy for International portfolio.

Sydney, Australia

- Provide input into the digital sales strategy for the Insurance portfolio. - Identify issues & opportunities to improve conversion rates.- Drive quality traffic for Insurance customer journey leading up to the origination forms online.- Prioritise & assign feasibility to short term initiatives & deliver them through stakeholders.- Ensure initiatives are delivered according to scope and within agreed timescales. - Develop cross sell strategies appropriate to the consumer lifecycle & Insurance segment.- Incorporate SEO best practices into our initiatives for long term generic organic traffic growth.- Map current General Insurance product journeys with traffic/sales volumes using analytics.- Measure, track and interpret customer online behaviour and insights using Adobe Analytics and broader Adobe Marketing Cloud platforms

Sydney, Australia

- Control Message Pipeline for service/sales/mobile/digital adoption messages end to end.- Work with creative agencies to develop digital assets.- Work with internal stakeholders for campaign alignment & execution and be the SME for online banking messaging.- Ongoing campaign optimisation to ensure optimal performance across internet and mobile banking channels.- Investigate sales pathways and enhance customers journeys.- Report on campaign performance daily/weekly/monthly.- Present results back to the business at Business Unit Review sessions.- Align and enhance internal processes.

Sydney Area, Australia

- Build & Deliver a Needs Based Digital Experience.- Convert Existing Bank Customers to Digital Users.- Strengthen Relationships & Communication with Current Digital Users.- Define, Execute, Manage & Report on Consumer Campaigns.- Enable the Reliable Operation of the Current Target Marketing Systems. - Develop Insights Based on Data Around Consumer Digital Systems. - Report on the Financial Impact of Consumer Digital Initiatives.

- Manage Marketing Projects & CRMNow Resources.- Participate & Execute CRMNow Marketing Campaigns.- Create & Provide Thought Leadership Content in All Areas of Marketing & CRM. - Design and Create Digital Email & Landing Page Collateral - Manage New Product Development Projects- Manage CRMNow Website.- Manage Social Media Marketing & Analytics- Qualify & Remain Current as a Certified Consultant for Oracle's CRM Marketing products. - Create Promotional Video Content for Webinars & Website Broadcasts.- Work with Clients to Understand their Needs for CRM & Marketing Systems.- Manage Marketing/Promotional Events.

- Ensure the highest standard of marketing support & Customer Service.- Foster the acquisition of new corporate partners & retain current corporate partners.- Raise revenue for the NRL Football Team.- Provide exceptional service to all corporate partners through effective customer service.- Undertake marketing research- Deliver strategies to the General Manager Commercial Marketing.- Ensure strong working relationships are established at a local and regional level.- Seek new opportunities to implement new marketing strategies to promote product purchase. - Represent the Club at marketing conferences/sales/sponsorship seminars.- Network with marketing personnel to develop marketing strategies. - Update and maintain general website content.

Graduate Diploma, Marketing (Management)

Bachelor'S Degree, Marketing And Population Health

Activities and Societies: Australian Marketing Institute