Mark Burfeind Email & Phone Number

Kirkland, Washington

Kirkland, Washington

Greater Seattle Area

Account leads for:• WatchGuard - threat management appliances for SMBs to large enterprises• UIEvolution - software and services that connects the digital lifestyle • TreeHouse Interactive - partner management solutions that accelerate indirect sales

Seattle, Wa And Sunnyvale, Ca

Served as public relations lead for the company’s automotive business. Developed and led PR strategies for new product launches, partnerships and growing awareness of connected services in the car and on the phone. Managed the public relations presence at major industry events including, CES, CTIA, LA Auto Show and Ford vehicle launches.• Created an innovative automotive/mobile blogger program; removed the public relations barrier and allow for productive conversations between executives, developers and industry influencers.• Developed a tracking system to bridge communication between marketing, product and executive teams; system allowed for all teams to see real-time product updates and maintain brand and messaging consistency.• Created innovative ways to promote the product brand; developed a survey that generated 350 million impressions across broadcast, online and print media.• Launched a new consumer product at key industry event; efforts resulted in 300+ million impressions.• Fostered and established relationships with national media including Automotive News, Bloomberg, CNET, Consumer Reports, Engadget, Popular Mechanics, The New York Times and WIRED.

Seattle, Wa

Client relationship manager for Windows Embedded Automotive. Directed daily communications, project supervision and strategic council. Managed client portfolio of three automakers. Led team of four.• Led Microsoft’s public relations effort of the launch of Ford SYNC, an industry-leading infotainment system. • Supervised several new product launches; resulted in launch coverage garnering 300 million+ impressions, including syndicated Associated Press and USA Today reviews.• Key member of the new business development team; generated $300K in new business revenue.

Spokane, Wa

Developed communication plan for newly appointed city council members. Coordinated PR efforts for elected officials on public role-out of programs.

Spokane, Wa

Planned several fundraisers and campaign events. Managed volunteers and participated in strategy meetings.

Spokane, Wa

Assisted in repositioning the company within the community. Stakeholder in community outreach program for local non-profits.

Spokane, Wa

Increased awareness of environmental issues in the Inland Northwest. Created and instituted proactive and reactive PR plans.

Ba In Communications, Concentrations In Public Relations, Business And Art

Fine/Studio Arts, General