- Product Vision and StrategyDefine Vision: Continue to develop and communicate a clear product vision and strategy aligned with the company's goals with respect to it's "one real estate platfrom" end-to-end workflow management ecosystem.Roadmap Development: Create and maintain a product roadmap that outlines key milestones and deliverables with respect to the product road map and vision.- Stakeholder ManagementCollaboration: Work closely with stakeholders, including customers, sales, marketing, and engineering teams.Requirement Gathering: Understand and prioritise customer needs and market demands.- Product DevelopmentAPI Microservices: Architecture design, and 3rd party systems integration planning.Backlog Management: Create, prioritise, and manage the product backlog.User Stories: Prepare detailed user stories and acceptance criteria.Sprint Planning: Manage sprint planning and review meetings to ensure alignment and progress.Product Testing: Integrally involved in all user acceptance testing.- Market Analysis and ResearchCompetitive Analysis: Conduct market research and competitive analysis to inform product decisions.Customer Feedback: Gather and analyse customer feedback to drive product improvements.- Performance TrackingKPIs and Metrics: Define and track key performance indicators (KPIs) to measure product success.Continuous Improvement: Implement improvements based on data-driven insights and feedback both on product utilisation and engineering team performance.- CommunicationStatus Updates: Provide regular updates to stakeholders on product status and progress.Documentation: Maintain thorough documentation of product features, processes, and workflows.- Risk ManagementIdentify Risks: Recognise and mitigate potential risks to the product’s ongoing success.Problem Solving: Address and resolve issues that arise during development and post-launch.

-Strategic LeadershipVision and Strategy: Developed and communicated the company's vision and long-term strategy around Prop Data's proprietary end-to-end workflow system.Market Analysis: Kept the business informed about industry trends, competitors, and market demands.Growth Opportunities: Identified and pursued key new business opportunities, partnerships, and markets.-Product FocusProduct Development: Oversaw and managed the entire product lifecycle from ideation to launch.Innovation: Fostered a culture of innovation and continuous improvement.Quality Assurance: Ensure products met quality standards and customer expectations.-Operational ManagementResource Allocation: Managed budgets, resources, and investments efficiently.Performance Metrics: Set and monitored key performance indicators (KPIs) to drive success.Risk Management: Identified and mitigate relevant business risks.-Team LeadershipTalent Management: Played a key role in recruiting, retaining, and developing top talent within various key spheres in the business.Culture and Values: Promoted a positive and inclusive company culture.Communication: Maintained transparent and effective communication with employees, stakeholders, and the board of directors.-Financial OversightFinancial Health: Contributed to the company’s financial stability and profitability.Investor Relations: Lead the maintenance of strong relationships with investors and stakeholders.-Customer and Market FocusCustomer Relations: Built and maintained strong relationships with key customers.Market Positioning: Ensured the company’s products and value proposition were positioned effectively in the market.Brand Management: Enhanced the company’s brand and market presence with deep contributions to all branding touch points, positioning, messaging and all cross channel digital marketing efforts.Key Business Development: retained key business development focus for target accounts and crucial up sell initiatives.

- Business development & networking lead - motivating national industry adoption.- Strategic sales lead for all new up / cross sell initiatives.- Strategic product marketing & go to market campaign coordinator.- All sales reporting / budgeting working towards strategic growth objectives managing a team of sales and account executives.- Responsible for rapid growth in national franchise group, regional group and large boutique agency markets.

- Management & strategic planning for national roll-out of Fusion software platform.- Organization and implementation of key business operational and administration processes.- Business development & networking lead - motivating national industry adoption.- Negotiation with industry players on strategic alliances and associations.- Software road map planning and phased developmental implementation.- Conception & planning of product marketing & PR initiatives.- Monthly reporting to board of Directors on all company matters.

- Business development & networking lead for both Graydot platform & Fusion platform - motivating national industry adoption.

Co-found, developed and lead the first true Enterprise SaaS end-to-end enabled real estate marketing and workflow management platfrom in South Africa.