Mihai Calin Email & Phone Number

• I am responsible for steering and guiding a team of marketing professionals across diverse functions, including ad operations, content and media management, social media, and website management. Together, we support.
• Automated and streamlined lead collection systems across multiple entry points, consolidating leads into a unified contact database.
• Developed a comprehensive contact strategy in collaboration with marketing leadership for key strategic customer segments, establishing clear business objectives and segment-specific targets.
• Led the complete overhaul of the website, integrating a frontend UX seamlessly connected to backend tools like HubSpot, Salesforce, and client portals, enhancing client data accessibility.
• Implemented HubSpot as primary sales enabling tool, which together with Salesforce, has replaced traditional methods, and enhanced both marketing and sales management efficiency.

• I was responsible for developing and executing comprehensive digital marketing campaigns, effectively collaborating with product, creative, and marketing communication teams. I spearheaded the relaunch of the company.
• Transformed company website from an information platform to a lead generating platform
• Orchestrated the end-to-end creation of promotional material for over 40 services, enhancing brand visibility and engagement.
• Pioneered a new social media strategy, resulting in a marked increase in engagement and follower growth across platforms.
• Created and optimized Google and LinkedIn ad content, achieving a higher click-through rate and better keyword performance.
• Managed Marketing Automation and CRM systems, including HubSpot and Salesforce, to streamline campaign execution and track performance metrics.

Berlin Area, Germany

• In this role, I planned and executed comprehensive marketing and branding strategies, ensuring alignment with corporate goals and sales activities. I led the design and production of print ads and publications.
• Revitalized the company’s online presence through a total revamp of company website, significantly improving user experience and customer interaction.
• Directed the integration of marketing communications to ensure a cohesive brand experience from the company website to print and digital advertising.

Berlin Area, Germany