Mihai Calin Email & Phone Number

I am responsible for steering and guiding a team of marketing professionals across diverse functions, including ad operations, content and media management, social media, and website management. Together, we support global marketing initiatives and achieve sales objectives. I coordinate cross-functional efforts to ensure our marketing strategies align with business goals, driving efficiency and effectiveness in our global campaigns.One of my key achievements has been creating multiple microsites to support various entities under the Dennemeyer umbrella, enhancing both visibility and engagement. To promote our articles and establish thought leadership within our niche market, I utilize tools like Outbrain. Additionally, I provide oversight and guidance to outsourced teams and agencies handling our database management and web development projects, ensuring quality and consistency in our digital presence.Key Achievements:• Automated and streamlined lead collection systems across multiple entry points, consolidating leads into a unified contact database.• Developed a comprehensive contact strategy in collaboration with marketing leadership for key strategic customer segments, establishing clear business objectives and segment-specific targets.• Led the complete overhaul of the website, integrating a frontend UX seamlessly connected to backend tools like HubSpot, Salesforce, and client portals, enhancing client data accessibility.• Implemented HubSpot as primary sales enabling tool, which together with Salesforce, has replaced traditional methods, and enhanced both marketing and sales management efficiency.

I was responsible for developing and executing comprehensive digital marketing campaigns, effectively collaborating with product, creative, and marketing communication teams. I spearheaded the relaunch of the company website, crafting compelling content to optimize user experience and lead generation. Additionally, I innovated our social media strategy, rejuvenating channels with fresh content to expand our digital footprint and enhance audience interaction.Key Achievements:• Transformed company website from an information platform to a lead generating platform• Orchestrated the end-to-end creation of promotional material for over 40 services, enhancing brand visibility and engagement.• Pioneered a new social media strategy, resulting in a marked increase in engagement and follower growth across platforms.• Created and optimized Google and LinkedIn ad content, achieving a higher click-through rate and better keyword performance.• Managed Marketing Automation and CRM systems, including HubSpot and Salesforce, to streamline campaign execution and track performance metrics.

Berlin Area, Germany

In this role, I planned and executed comprehensive marketing and branding strategies, ensuring alignment with corporate goals and sales activities. I led the design and production of print ads and publications, enhancing brand visibility and consistency across all channels. Additionally, I coordinated and optimized lead generation campaigns, analyzing campaign results to drive continuous improvement.Key Achievements:• Revitalized the company’s online presence through a total revamp of company website, significantly improving user experience and customer interaction.• Directed the integration of marketing communications to ensure a cohesive brand experience from the company website to print and digital advertising.

Berlin Area, Germany