Recruited by leading automotive in-dealer SaaS marketing and media platform to increase revenue by over 50%, transform marketing process and scale sales operations. - Transformed the sales process for newly hired staff by shifting from a product feature focus to a problem-solving orientation, leading to a rapid achievement of 50% month-over-month revenue growth within the first 60 days- Designed and implemented completely new sales compensation plan focusing sales behaviors on high value items resulting in:o Increased average recurring contract terms from less than 12 months to over average 18 monthso Increased average margin by 23% o Decreased churn by 16.2%- Implemented a pricing strategy that combined products into value packages and adjusted prices on previously undervalued items, resulting in a 37% increase in average revenue per order- Revised the customer onboarding process from a DIY approach to a more structured and controlled method, resulting in a 31-day improvement in the order-to-cash cycle- Developed and implemented a regional account management framework that enhanced customer satisfaction, leading to a 21% reduction in cancellations

Recruited by private equity owned SaaS software and services company to reorganize sales teams to provide efficiencies in sales process and to increase sales over 20%+ and improve churn by 5%- Developed 36 month sales roadmap that restructured and organized 140+ person sales organization resulting in:o Decreased churn of 7% within top customerso Increased upsell and cross sell by 17% year over yearo Decreased sales operations expense by 43%- Designed and implemented new pricing strategy combining over 15 different price books into one comprehensive and consistent strategy resulting in:o Increased revenue per order of 13%o Decrease in rejected orders of 42%- Executed enterprise sales process by switching from generalist approach to focused enterprise team, resulting in closing of 3 multimillion dollar ARR sales opportunities- Segmented customer base into 5 distinct levels and reorganized sales and support teams improving customer satisfaction by over 31%- Member of M&A executive team tasked with evaluating sales and go to market capabilities of targeted acquisitions in order to directly contribute to EBITDA or additive topline revenue. Resulted in 1 rejected acquisition and one asset purchase that improved deal size by 28%.

Recruited by leading gaming development and operating company in Northeast to develop and execute growth strategy including acquisition and organic expansion in new markets- Led acquisition team and negotiated final terms of $15M gaming business in PA o Integrating operations and staff into existing business. o Contributed incremental $6M in EBITDA- Led expansion team into new Kentucky marketo Negotiated all facilities and operations agreementso Added incremental $5M revenue

Recruited by automotive leader in in-venue marketing and media platform to grow automotive revenue by over 20%, reduce churn to under 3% and develop sales data analytics to support exit process- Successfully generated over $3.5M in ARR by implementing a go-to-market strategy for a new SaaS service by utilizing the existing account management team in collaboration with newly hired business development executives- Developed and implemented an enterprise sales strategy targeting automotive OEMs, creating bespoke programmatic services tailored to their distinct dealer operations. This effort led to securing two major enterprise clients, contributing $6.2M in ARR- Reduced churn to 2.5% by reorganizing account management team and implementing new high touch regional process- Developed detailed revenue, field operations and data analysis package resulting in successful exit to private equity backed company

Recruited by global software company to increase revenue in Americas by over 20% and reduce overall churn to less than 7%Delivered 100% revenue growth by executing on go to market plan of a new SaaS product aimed at mass retailers (e.g. Yum Brands, Wendy’s and Chase)o Leveraged consulting firms (Andersen and IBM) to access C-suiteo Developed direct through channel methodology Increased revenue by over 52% in Latin America by recruiting new sales team and leveraging channel partnersReduced churn to 6.2% by restructuring account management team and recruiting new talent to execute on support process

Founding member of a startup focused on developing and launching business. Promoted to establish dominant market position and grow sales over 20% YoY.Raised over $100M to fund business growth by providing expert leadership in sales and market opportunitieso Developed and executed go to market strategy resulting in dominant market share of over 53%o Hired and implemented sales process for both external and internal sales teams resulting in over $100M ARRo Reorganized go to market strategy after 5 years by introducing indirect channel into sales process, resulting in 100% YoY growth in 3 yearso Created new pricing strategy that focused on driving value on hardware sale, allowing premium pricing on recurring service, increasing average order size by over 55%o Evaluated acquisition targets revenue and go to market strategies resulting in 2 successful acquisitions and incremental revenue over $2M ARRo Successful exit to Private Equity ($370M)