Steven Mcconnell

Steven Mcconnell Email and Phone Number

Chief Customer Officer @ Arielle Executive
Barangaroo, NSW, AU
Steven Mcconnell's Location
Barangaroo, New South Wales, Australia, Australia
Steven Mcconnell's Contact Details

Steven Mcconnell work email

Steven Mcconnell personal email

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About Steven Mcconnell

Marketing is not “making attractive websites” and “supporting the sales team.”It's not "lead gen", either.Instead, marketing is a business partner that executes enterprise-wide, digitally-enabled, customer-first, data-driven growth strategies. Spearheading marketing and sales activities in this environment, and helping SMBs grow from their founders' garages into thriving $10m+ operations, is my sweet spot.I confidently shape and execute growth strategies spanning go-to-market, sales, brand, content, CX and operations to drive double and triple-digit growth.I thrive in environments where I have the autonomy to challenge traditional ways of thinking, then evolve marketing and sales processes into best-practice, scalable revenue machines.Benefiting from a foundation in leadership gained in the Defence Forces, I offer a rational, strong presence that's backed up by resilience in the face of challenge.In business and in life, I believe that we need to embrace existence outside of our comfort zone - because if we’re not stretched, we don't grow as human beings. And growth is a key ingredient of fulfillment. Incidentally, as you can probably tell by now, I'm also one of those unusual and uncommon individuals who actually enjoy their work.I welcome connections with like-minded, passionate post-revenue SMB CEOs, business executives and content marketing professionals.

Steven Mcconnell's Current Company Details
Arielle Executive

Arielle Executive

View
Chief Customer Officer
Barangaroo, NSW, AU
Website:
arielle.com.au
Employees:
6
Steven Mcconnell Work Experience Details
  • Arielle Executive
    Chief Customer Officer
    Arielle Executive
    Barangaroo, Nsw, Au
  • Arielle Executive
    Director Of Growth
    Arielle Executive Oct 2016 - Present
    Sydney, Nsw, Au
    Reporting to the Managing Director, I direct a lead generation, conversion and product strategy that strongly focuses on achieving aggressive revenue targets. This is critical strategic leadership role with significant influence across product, marketing, sales and operations, as well as frequent interaction with the executive team. I own the strategic planning and execution of marketing, sales and partnerships and, in doing so, drive revenue growth across the company's SEO, SEM, SMM and WOM channels.
  • Arielle Executive
    Director Of Marketing
    Arielle Executive Oct 2012 - Sep 2016
    Sydney, Nsw, Au
    Appointed as Director of Marketing to drive the rapid growth of the business by defining and executing brand and multi-channel lead generation strategies. Leveraging over 15 years’ experience in marketing and niche expertise in paid advertising, content marketing, SEO, digital and social media strategy, I was accountable for spearheading Arielle’s growth in the APAC region.• Led the rebrand of Arielle Executive, driving delivery of a compelling brand story, value proposition, and new logo via the company's web assets within 8 weeks to position the company as a boutiuque market leader.• Achieved 209% growth in bookings and 140% growth in revenue (2018) against previous year's performance (2017).• Delivered an 81% uplift in qualified leads page views through launch of the new brand and website, providing an increase in leads and opportunities for outreach to potential new business.
  • Exceptional Interview Coaching
    Director
    Exceptional Interview Coaching Aug 2019 - Present
    Barangaroo, New South Wales, Au
    Seeing an opportunity in the Australian careers space, took on an entrepreneurial role leading the set-up and growth of start-ups Exceptional Resume Writers and Exceptional Interview Coaching, whose services cater to career needs of everyday Australians.• As Director, defined a strategic vision and commercial plan that has enabled rapid scale and delivered strong revenue growth. • Directed all business operations including finance, legal, sales and marketing, business development, operations and pricing.• Developed a scalable service product with strong profit margin, leading the definition of a financially viable commercial model and strategic roadmap.• Delivered profit from day 1, providing a 55% QOQ return to the parent company;• Defined and implemented sales targets and incentive programs that supported a 40-50% conversion rate across major channels and on-target first-year revenue of $500K.
  • Exceptional Resume Writers
    Director
    Exceptional Resume Writers Apr 2019 - Present
    Barangaroo, New South Wales, Au
    Seeing an opportunity in the Australian careers space, took on an entrepreneurial role leading the set-up and growth of start-ups Exceptional Resume Writers and Exceptional Interview Coaching, whose services cater to career needs of everyday Australians.• As Director, defined a strategic vision and commercial plan that has enabled rapid scale and delivered strong revenue growth. • Directed all business operations including finance, legal, sales and marketing, business development, operations and pricing.• Developed a scalable service product with strong profit margin, leading the definition of a financially viable commercial model and strategic roadmap.• Delivered profit from day 1, providing a 55% QOQ return to the parent company;• Defined and implemented sales targets and incentive programs that supported a 40-50% conversion rate across major channels and on-target first-year revenue of $500K.
  • Family Photography Sydney
    Director
    Family Photography Sydney Jan 2010 - May 2013
    An outlet for creative impulse, I founded a family photography business to leverage a skillset spanning photography and design. Quickly gaining a reputation for creating images that inspire, I focused on driving the company’s traditional and digital marketing strategy to gain traction in a highly competitive niche. Employing acquired expertise and techniques in data, paid search, SEO and PPC, as well as a focus on brand building and positioning, I achieved an exponential increase in visitors to the website, translating directly into a growth in custom and revenue.
  • Department Of Defence
    Australian Army Soldier
    Department Of Defence Oct 1999 - Jan 2004
    Russell, Australian Capital Territory, Au
    I played an active role in the front line of Australia's defensive capability, handling advanced weaponry as an integral member of close-knit and highly trained combat teams. A key component of the role involved carrying out demanding work and making decisions under high levels of stress. After being selected for further specialisation in combat medicine and parachute infantry tactics, I was deployed on peacekeeping and humanitarian operations to East Timor under the United Nations banner on two separate occasions.

Steven Mcconnell Skills

Digital Marketing Photography Graphic Design Digital Photography Entrepreneurship Digital Media Strategy Google Analytics Web Design Brand Development Website Development Online Marketing Photoshop Email Marketing Marketing Communications Start Ups Ppc Wordpress Webmaster Services Html Social Media Marketing Brand Identity Brand Management Personal Branding Image Editing Logo Design Mac Sem Lead Generation User Experience Online Advertising Content Strategy Digital Strategy Web Analytics Business Development Strategy And Planning

Steven Mcconnell Education Details

  • Unsw
    Unsw
    Political Science

Frequently Asked Questions about Steven Mcconnell

What company does Steven Mcconnell work for?

Steven Mcconnell works for Arielle Executive

What is Steven Mcconnell's role at the current company?

Steven Mcconnell's current role is Chief Customer Officer.

What is Steven Mcconnell's email address?

Steven Mcconnell's email address is st****@****ail.com

What is Steven Mcconnell's direct phone number?

Steven Mcconnell's direct phone number is +614496*****

What schools did Steven Mcconnell attend?

Steven Mcconnell attended Unsw.

What skills is Steven Mcconnell known for?

Steven Mcconnell has skills like Digital Marketing, Photography, Graphic Design, Digital Photography, Entrepreneurship, Digital Media, Strategy, Google Analytics, Web Design, Brand Development, Website Development, Online Marketing.

Who are Steven Mcconnell's colleagues?

Steven Mcconnell's colleagues are Gillian Joyce, Sarantachart Boriboon, Philippa Counsell.

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