Steven Mcconnell Email & Phone Number

Barangaroo, NSW, AU

Sydney, NSW, AU

Reporting to the Managing Director, I direct a lead generation, conversion and product strategy that strongly focuses on achieving aggressive revenue targets. This is critical strategic leadership role with significant influence across product, marketing, sales and operations, as well as frequent interaction with the executive team. I own the strategic.

Sydney, NSW, AU

• Appointed as Director of Marketing to drive the rapid growth of the business by defining and executing brand and multi-channel lead generation strategies. Leveraging over 15 years’ experience in marketing and niche.
• Led the rebrand of Arielle Executive, driving delivery of a compelling brand story, value proposition, and new logo via the company's web assets within 8 weeks to position the company as a boutiuque market leader.
• Achieved 209% growth in bookings and 140% growth in revenue (2018) against previous year's performance (2017).
• Delivered an 81% uplift in qualified leads page views through launch of the new brand and website, providing an increase in leads and opportunities for outreach to potential new business.

Barangaroo, New South Wales, AU

• Seeing an opportunity in the Australian careers space, took on an entrepreneurial role leading the set-up and growth of start-ups Exceptional Resume Writers and Exceptional Interview Coaching, whose services cater to.
• As Director, defined a strategic vision and commercial plan that has enabled rapid scale and delivered strong revenue growth.
• Directed all business operations including finance, legal, sales and marketing, business development, operations and pricing.
• Developed a scalable service product with strong profit margin, leading the definition of a financially viable commercial model and strategic roadmap.
• Delivered profit from day 1, providing a 55% QOQ return to the parent company;
• Defined and implemented sales targets and incentive programs that supported a 40-50% conversion rate across major channels and on-target first-year revenue of $500K.

Barangaroo, New South Wales, AU

• Seeing an opportunity in the Australian careers space, took on an entrepreneurial role leading the set-up and growth of start-ups Exceptional Resume Writers and Exceptional Interview Coaching, whose services cater to.
• As Director, defined a strategic vision and commercial plan that has enabled rapid scale and delivered strong revenue growth.
• Directed all business operations including finance, legal, sales and marketing, business development, operations and pricing.
• Developed a scalable service product with strong profit margin, leading the definition of a financially viable commercial model and strategic roadmap.
• Delivered profit from day 1, providing a 55% QOQ return to the parent company;
• Defined and implemented sales targets and incentive programs that supported a 40-50% conversion rate across major channels and on-target first-year revenue of $500K.

An outlet for creative impulse, I founded a family photography business to leverage a skillset spanning photography and design. Quickly gaining a reputation for creating images that inspire, I focused on driving the company’s traditional and digital marketing strategy to gain traction in a highly competitive niche. Employing acquired expertise and.

Russell, Australian Capital Territory, AU

I played an active role in the front line of Australia's defensive capability, handling advanced weaponry as an integral member of close-knit and highly trained combat teams. A key component of the role involved carrying out demanding work and making decisions under high levels of stress. After being selected for further specialisation in combat medicine.