Mike is a proven results generator, creative, enterprising leader in broadcast, digital, social media and marketing management. He has a proven track record of developing winning strategies in the creation, marketing, distribution and revenue growth for local, regional and national brands. Mike has more than 30 years of hands on experience in content creation for news, sports and entertainment across all platforms.Content Creator I News Director I Marketing I Public Relationsmccormick.jmichael@gmail.comMike is currently a Group News Director with Sinclair Broadcasting, one of the largest privately-owned broadcasting companies in the country. He helped grow ratings, page views and digital engagement with more than a dozen news teams as well as produced strategic projects across the group. Mike has focused on creating content that connects with consumers. Additionally, he created revenue generating special projects by maximizing opportunities. His focus on innovative techniques for production create efficiency and high return on investment. He is a leader who grows the top line while managing the bottom line.Mike has led four different local newsrooms to "Best Overall" awards in the Regional Emmy or Edward R. Murrow awards competition. Mike has led multiple teams to number one in their markets in broadcast, digital and social metrics.Core Competencies: