Paul Mcdevitt Email & Phone Number

Harrisburg, Pennsylvania, United States

Oversee strategy and execution of digital marketing efforts for clients that include digital as part of the services provided them. Also responsible for marketing efforts to advocate the agency’s corporate brand.•Build and optimize digital channels including search, display, video, and organic and paid social campaigns•Consult and help author RFP responses and proposals•Guide and instruct numerous staff members on best practices and related skills in digital marketing including SEO, paid search, social media, email, and website creation and maintenance •Create and evaluate internal processes for project launches and ongoing project management•Update, edit, and maintain numerous sites built on behalf of clients•Report on campaign performance while also implementing and updating Google Analytics implementation for clients’ sites•Collaborate with various internal teams and external vendors to fully execute programs for clients•Instrumental in recent corporate website redesign, emphasizing lead capture for business development

Sewell, Nj

Provide feedback and direction on digital marketing efforts for a variety of clients in multiple industries, with an emphasis on SEO and PPC.

West Berlin, Nj

• Manage marketing team and coordinate with other internal teams to improve sales and enhance customer experience for GlowShiftDirect.com, LEDUnderbody.com, MaxTow.com, and MotorcycleLEDLights.com• Responsible for all marketing efforts including Search, Remarketing, Social Media, Email, andMarketplace Advertising• Defined job roles and responsibilities while reviewing applicant resumes and interviewing prospectivecandidates for various positions• Coordinated with Customer Service and Technical Support teams to investigate and resolve customerissues• Participated in the re-platform and redesign of three of four brand sites• Responsible for print collateral, including instructional guides, catalogs, and promotional coupons

West Berlin, Nj

• Dictate and execute digital marketing strategy for GlowShiftDirect.com, LEDUnderbody.com, MaxTow.com, and MotorcycleLEDLights.com• Developed promotional calendar against which to track past efforts in order to plan future promotionalevents• Developed data dashboard to collect weekly data from all sources of traffic and sales to analyzeperformance• Established an advanced promotional cadence during the holiday season to capitalize on increased site traffic and elevated conversion rates• Expanded email channel by sending more frequent communications to current and prospective customers

Egg Harbor Township, Nj

• Establish and direct tactical execution of digital marketing strategies for SpencersOnline.com and SpiritHalloween.com. • Coordinate efforts across with in-store marketing, merchandising and social media teams to advance multichannel experience for customers• Set schedule of email campaigns including creative direction, list segmentation and analysis of results• Manage paid search campaigns, including text ads, Google Shopping (PLAs) and CSEs (Comparison Shopping Engines)• Maintain sites for the benefit of SEO and track performance of organic search efforts, while training staff on SEO competencies• Reduced expenses associated with affiliate program• Manage the production, mailing and post-season analysis of annual Spirit print catalog, growing catalog distribution while maintaining consistent ROI• Set annual marketing budgets while maintaining an overall positive ROI relative to all marketing channels• Manage a team of direct reports to execute against strategy while developing professional goals

Egg Harbor Townshp, Nj

Manage all digital marketing efforts for spencersonline.com and spirithalloween.com. Established budgets, strategy and implementation of multiple efforts to drive traffic to, and sales from, both sites simultaneously. Specific efforts include SEO, PPC, Affiliate Marketing, Print Catalog, Email Marketing, Social Media, Comparison Shopping Engines and Retargeting. Responsible for maintaining site functionality and relevant content/creative updates, including management of site search to offer relevant results. Evaluate and create reports from site analytics to identify sales and traffic patterns. Conduct analysis of retail promotions and creation of new promotions.

Philadelphia

Oversee all aspects of search marketing campaigns including pitches, contract composition, technical implementation, optimization, project management and communication of results to clients. Scope new business engagements to determine appropriate project type, strategic direction and cost. Effectively manage team workload to maximize time, skills and profitability. Clients:Shoebuy.com, Schwan’s Home Service, Carnival Cruise Lines, ADT Security Services, Amway, Wyeth, AstraZeneca, Johnson & Johnson, Choice Hotels International, Belk Department Stores, Aussie.com.au, UKOnline.net, DMG Radio Australia, Genentech, Roche, Gateway Computers, Autobytel.com

Philadelphia

Acted as primary point of contact for clients’ search programs. Reviewed data and composed monthly traffic reports to effectively explain shifts in search traffic volume. Coordinated efforts with multiple points of contact, including other agencies, to integrate all digital marketing efforts.Clients:Wyeth, AstraZeneca, Weight Watchers, Polo, Pfizer

Philadelphia

Managed implementation of advertising campaigns, including media placement and spend, reviewed creative development, creative placement, collected data and reported results to internal management and clients. Submitted creative for regulatory approval and ensured creative assets met necessary requirements.Clients:Schering-Plough HealthCare Products

Philadelphia

Proofread and edited direct mail copy for legal compliance. Managed placement of print ads by assisting with design, confirming ad specs and maintaining an archive of periodicals featuring utilized ad space.ClientsAIG Auto Insurance