Crystal M. work email
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Consumer goods & global beauty industry expert in the execution of distribution management, sales, marketing, product development, education, & business development for global companies.Sales executive - Developed a sales and education model that can be implemented into any brand, expert in brand growth and expansion, distribution management, successful track record of developing high performing sales and education teams domestically and internationally.Team Development - Created a matrix organizational programs specifically for CPG, and aesthetics industry sales professionals to motivate teams for personal and company growth.Education - Design and implement curriculum with an emphasis on brand development, employee training, sales, and marketing Industry Speaker and Educator - Created and presented courses in sales training, business building and product placement globally.Key experience:Global Distribution Global brand / Regions / AffiliatesEducation Curriculum Development and DesignSales and education team buildingRetail/CPG/MassDistribution ManagementBroker ManagementBusiness model development and implementationMarketing: Digital, Social Media, B2B, B2C, Direct Mail and Print Advertising Marketing campaigns/retail promotions/in-store eventingBrand positioning and brand equitiesPR contentTraining and education; curriculum development, planning executionManage trade show exposure and presenceGeneral management:Brand growth and developmentRe-positioning of brand; awareness, sales and marketing strategy, training, education developmentDomestic and International business developmentDeveloping and Increasing Brand EquityVisualization of brand; products and marketing Training and education; speaking, motivation, and curriculum Cross functional team buildingDevelopment and Implementation of Strategic Business Plans, specifically for CPG/mass market, spas, and beauty/wellness brands
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International Sales DirectorObagiOrlando, Fl, Us -
Vp International Affairs - Clinical Skin And GlytoneSuccessful Beauty Group Dec 2008 - PresentVice President, International Affairs | Clinical Skin & Glytone- Spearhead the establishment and launch of international distribution channels across global B2B, B2C, e-commerce, and retail markets within the aesthetics industry.- Oversee all registration and regulatory compliance processes to ensure seamless market entry and sustainability.- Previously collaborated with industry giants including Johnson & Johnson, Unilever, Schmidt's Naturals, Marriott Corporation, Hilton Global, and numerous other global consumer goods manufacturers and distributors.- Lead a consulting firm specializing in driving breakthrough growth for new and established brands in the medical and aesthetic products and device sectors through strategic global distribution.- Former Global Head of Sales, Education, and Development Executive for multiple renowned aesthetics brands and distribution companies, guiding their international expansion and market presence.
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International Sales DirectorObagi Aug 2022 - Oct 2023Long Beach, Ca, Us• Manage 40+ international distribution channels, accelerating distribution in new markets • In first 8 months, increased international sales revenue by 83% • Drive channel expansion in key international markets (UK/EU/SE Asia) • Manage and develop US and International Sales Teams • Implemented distributor business plan & business development tool • Designed multiple distribution operation processes to maximize inventory management • Leverage large global distribution network for multi-channel brand growth -
District Export Council Member - Central And North Florida ChapterCentral-North Florida District Export Council Feb 2020 - Jul 2022Orlando, Florida, UsAs District Export Council member, I help support Spa, Wellness, Beauty and CPG product manufacturers and businesses with networking, marketing, membership, workshop development, and development of new programs for international growth. -
Executive Education, Sales ConsultantAestheticsource Aug 2019 - Jun 2021• Responsible for international distribution growth for US based aesthetic brands• Oversee sales strategy and “edu-sales” strategy for each brand • Design and implement B2B/B2C education curriculums: Digital Learning, Train the Trainer, Instructional Classroom, Workshops• Manage adjunct clinical studies, leveraging US and UK KOLs relationships• Liaise with each brand’s US HQ to ensure consistent global positioning -
Executive Aesthetics Brand, Sales, Marketing And EducationJohnson & Johnson Aug 2017 - Oct 2019New Brunswick, Nj, UsLed the development & re-launch of a skincare brand in 40+ countries worldwide • Negotiated & managed global distribution channel partnerships • Mentored & guided executive team including division CEO on short & long term business plans • Led device clinical study and protocol development project team • Created & implemented Global training and brand education curriculum • Implemented & executed strategic global education & sales strategies • Drove new innovation with product development, lab & clinical teams -
Director Of Sales & International Business DevelopmentUniversal Companies Jul 2015 - May 2017Abingdon, Va, Us• Drove & achieved overall sales goals in the international distribution: Devices, aesthetics equipment, spa development, increasing sales in entire division by 20% • Implemented matrix organization structure within internal teams • Directly managed international sales, distribution & regulatory compliance -
Executive DirectorNouveau Cosmetique Usa, Inc Sep 2013 - Jul 2015• Managed 3 in-house device brands: medical, aesthetic & skincare • Built and launched national “edu-sales” model: Live stage educational events & seminars nationwide, overseeing Orlando training academy • Responsible for overall sales performance, increasing sales by 150% in Y1 • Oversee all distribution channel relationships -
Spa Director, Lead Aesthetician, EducatorThe Ritz-Carlton Hotel Company, L.L.C. May 2010 - May 2011Bethesda , Md, Us• • Managed Spa & Fitness team• Developed & Implemented Guest/Resident Loyalty Program & Marketing Strategies to Increase Spa & Fitness Division Revenues• Responsible for Spa & Fitness budget• Sourced & Managed Operational & Retail vendors• Responsible for all Staff Training & Brand Implementation
Crystal M. Skills
Frequently Asked Questions about Crystal M.
What company does Crystal M. work for?
Crystal M. works for Obagi
What is Crystal M.'s role at the current company?
Crystal M.'s current role is International Sales Director.
What is Crystal M.'s email address?
Crystal M.'s email address is cr****@****ail.com
What is Crystal M.'s direct phone number?
Crystal M.'s direct phone number is +123982*****
What skills is Crystal M. known for?
Crystal M. has skills like Marketing, Sales, Team Building, Social Networking, Trade Shows, Social Media Marketing, Customer Service, Leadership, Small Business, Public Speaking, Strategic Planning, Management.
Who are Crystal M.'s colleagues?
Crystal M.'s colleagues are Misty Maple, Fedor Volodin, Jennifer Avery, Preston Bowes, Jennifer Harris, Juan Lopez, Kathrine Krylova.
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