Andrew Mckean Email & Phone Number

Edinburgh, Gb

Examples:- strategic, benchmarking advice, research and presentation for subsequent successful establishment of new Destination Marketing Organisation (DMO) region- Product innovation and development food tourism project, including strategic policy fit, branding, marketing, business planning and presentation- Historic development analysis of listed buildings for redevelopment including sustainability analysis, feasibility studies, options appraisals- Research, analysis, interpretation and co-production of Statement of Cultural Significance for development of listed and historic buildings planning permissions.

Responsible for:- Partnerships and stakeholder management: engaging and developing strong partnerships with tourism industry groups - destination and sectoral groups, both new and established.- Guiding and supporting collaborative development of marketing plans, providing strategic advice, assessing viability, effectiveness and return on investment of their marketing activities.- Assisting business groups in applying for marketing funding, increasing economic impact and group sustainability.- Industry communication - raising profile internally and externally through networking and presentations to a wide range of audiences- Project management and support throughout project life cycle, from initial contact through to marketing campaign assessment and return on investment.- Working closely with Regional Directors and key industry staff to establish collaborative partnerships, explore opportunities, adding value and enhancing reputation.

- Audited advice and support to businesses, identified gaps, analysed potential future support and advice channels. - Delivered best practice advice and carried out trend and competitor analysis to support advice development.- Built, broadcast and evaluated email marketing campaigns to the UK and Ireland and International consumer databases (B2C).

Professional Diploma In Marketing

Msc International Tourism Management

Ma (Joint Hons) Human Geography & Medieval History