Mckenna Rieger Email & Phone Number

Remote

• Responsible for the day-to-day paid media management of large portfolio of campaigns• Optimizing social campaigns across multiple campaigns across all channels• Driving ROI and trackable conversions, including a 200% increase MoM for a client• Working on proposals for prospective clients by identifying strategies for each brand and their target audience• Attending pitches for prospective clients and assisting the client services team in selling paid media services• Ensuring KPIs are hit and paid media campaigns are delivered• Overseeing and managing large budgets on multiple social campaigns• Reporting on campaigns and liaising with account managers to ensure the client is happy with results

Remote - Biloxi, Ms

As Senior Manager, Paid Social, I am responsible for the implementation and execution of Paid Social campaigns in line with the client activation strategy. Other responsibilities include:• Ensure Paid Social campaigns are managed effectively to achieve expected performance targets• Monitor and optimize Paid Social campaign implementations• Manage daily spend in line with targets and monthly budgets• Develop a close working relationship with partners and technology suppliers• Provide accurate client communication that details performance and return on investment via regular campaign reporting and analysis• Mentor junior staff, helps to manage their projects and day-to-day activities• Build strong relationships across client services team and with client• Assist with meetings, planning, QBRs, other ad-hoc requests as needed

Salt Lake City Metropolitan Area

• Managed paid social campaign structure, testing, optimization, and strategy in alignment with company initiatives for continued acquisition and retention growth.• Coordinated with the growth marketing team on planning, budgets, and efficiency targets.• Oversaw daily, weekly, and monthly reporting and communication.• Supported retail co-op and brand initiatives, including campaign management, reporting, and optimization.• Collaborated with creative to implement creative best practices across channels.• Supported new channel identification, evaluation, and testing to help diversify channel mix.• Stayed on top of recent industry trends applicable to social channels and across the organization.

Cottonwood Heights, Ut

- Grew Facebook (55%), Instagram (93%) and LinkedIn (24%) accounts in 2019- Ran advertisements on LinkedIn and Facebook- Created communication plans for launches and campaigns- Wrote and pitch press releases (6 releases picked up by 3 or more publications)- Pitched articles and case studies to trade publications (4 case studies and 11 feature articles published from 2019-20)- Managed Hootsuite and Later.com (Instagram link-in-bio) accounts- Completed restructure of three regional websites in Sitecore (USA, Canada and South America)- Managed all website edits and updates for three regions in Sitecore (USA, Canada and South America)- Managed mobile app edits and updates in WordPress- Managed tradeshow online presence and logistics- Photographed and video company manufacturing sites and employees - Created content for brochures, and slicks, and - Created and update technical information sheets using InDesign- Edited, proofed and layed out case studies using InDesign- Designed employee gifts using Illustrator- Completed a comprehensive 70-page product guidebook with product expert using InDesign- Created a Standard Operating Procedure for corporate social media use globally

Columbus, Ohio Area

- Created content for weekly member newsletter- Researched and wrote weekly articles- Created social media content

Dublin, Oh

- Updated the PR team's intern process guide- Wrote press releases- Suggested highlights and awards for fiscal year-end Earningspress release- Pitched to media and media inquiry responses- Pulled metrics for news release campaign- Conducted strategic research for team and senior leaders- Created a communications plan for internal and externalmessaging for a voting campaign- List social media competitors as part of a strategy assessment- Worked on a communications committee that put out weeklynewsletters to interns and their managers- Conducted final presentation to team and others to showcaseprojects

Columbus, Ohio Area

- Created a social content calendar for Twitter and Instagram- Ran Twitter - Advised the student divers on Instagram posts- Created the #osudiving hashtag- Connected with other Ohio State University accounts to increase engagement

Ohio State University

The Ohio State student-run PR Firm (through PRSSA)- Managed a team of associates with my Supervisor (another student) that worked with two local Columbus clients- Delegated tasks to my associates and worked closely with the Account Supervisor

Aurora, Ohio

- Sold items on the floor- Worked register- Answered phones- Handled shipment- Organized stockroom and sales floor- Customer service

Columbus, Ohio Area

- Sent monthly updates to Kappa Delta National Headquarters - Created a scrapbook showcasing the wonderful year all of the members had

Geneva, Oh

- Developed SPIRE blog and create weekly articles- Wrote a social media plan for the summer- Took photographs of facility and campers daily- Wrote radio ads- Created content for Twitter, Facebook posts and blog posts- Redesigned WordPress blog

Bachelor Of Arts (B.A.), Strategic Communications, 5Th Year

Activities and Societies: Kappa Delta Sorority, Ski Racing Team, PRSSA, The PRactice (PRSSA student-run PR firm)

Undecided

Activities and Societies: Volleyball Team

High School

Activities and Societies: Volleyball Team, Basketball Team