Michael Clapp Email & Phone Number

New York, Ny, Us

New York, United States

New York, United States

- Work closely with artist management to develop and execute merchandising projects across tour, D2C, licensing and retail, and marketing programs based on artist activations.- Manage multiple artist P&Ls to drive revenue and growth through strategic merchandising across multiple channels of distribution.- Develop and present merchandising plans, budgets, forecasts, and creative strategies to internal and external stakeholders.- Oversee design, manufacturing, sales, and fulfillment of product for artist tours, marketing activations, and D2C and B2B opportunities.- Own merchandising and optimization of artist D2C websites.- Work cross-functionally with marketing teams across all labels under the Sony Music Entertainment umbrella to maximize reach on upcoming product and music drops. - Support senior leadership in the development of the company’s strategic direction,growth plan, and organizational structure.

•Oversee end-to-end setup of all products for the site, including the product description, fit guidance, pricing, imagery, product attributes, and cross-sells•Leverage on-site analytics combined with visual curation to inform the optimal placement of products on landing pages to drive conversion and sales revenue•Optimize imagery and copy needs for all products and campaigns•Test and refine user shopping journey - analyze sales data and funnel KPIs to understand engagement and improve on merchandising, navigation, and taxonomy•Work in-tandem with the Sr. Manager, eCommerce to plan and schedule WoW product storytelling and new product launches•Continuously monitor and report site bugs related to product and content to the Project Manager of Online Sales and eCommerce•Continuously review the competitive landscape to understand and identify emerging online trends, opportunities, and propose new ways to improve and evolve the customer’s online experience•Create seasonal navigation plans utilizing web analytics for recommendations as competitive benchmarking•Partner with Customer Service to understand customer feedback and requests for site enhancements•Represent the Online Merchandising voice on cross-functional projects, ensuring cross-departmental knowledge sharing and mutual goal setting•Partner with design and production departments to establish and adhere to calendar benchmarks on development of online exclusives with the goal of creating “destination product” for FILA.com•Drive incremental sales volume through reallocation of wholesale cancelations•On-site search maintenance and optimization•Develop strategic SEO growth initiatives in conjunction with SEO Partner to acquire new customers and increase search rank•Conduct ongoing content, copy, creative, site and third-party SEO gap analysis•Work closely with SEO Partner to build page titles, metatags, and romantic product descriptions with strong SEO strategy to improve rankings on Google Search

New York, New York

•Managed and maintained product catalog within Salesforce Commerce Cloud•(SFCC) ensuring product was published within a timely SLA.•Partnered with SEO copywriter to maximize MSV across all product and landing pages.•QA copy, meta data, and other relevant information on all PDPs.•Developed pre and post production timelines for all ecommerce product photography.•Built and maintained the online promotions and marketing calendar.•Managed the eBay product catalog and listings via Channel Advisor.•Ran bi-weekly calls with Affiliate Partners to discuss new publishers and other opportunities.

New York, Ny

-Established sales objectives and maintained a marketing and promotions calendar to achieve sales and sell-through goals. -Created, executed, and implemented all digital and email campaigns, including setup and testing of codes and promotions, reporting email results, and A/B testing campaigns.-Leveraged Google Analytics to optimize performance and highlight opportunities to effectively target customers and increase sales.-Worked along side digital marketing agency to analyze strengths, weaknesses, opportunities, and threats to identify trends and recommend course of action. -Managed and maintained all product uploads including product descriptions, prices, images, alt image tags, and meta data ensuring consistency with SEO and SEM guidelines. -Managed SEO, SEM and affiliate programs, understanding best practices to increase demand generation and brand awareness.-Managed, and continuously adjusted, e-store merchandising, product pairings, upsells, and cross sells to drive conversions and achieve sales plan. -Collaborated with creative team to execute photoshoots and managed all digital and print collateral. -Managed developer agency and budget as to ensure optimal website performance, maintain website hosting and security updates, and reported issues (and tested resolve) found during QC. -Oversaw customer service process, including customer inquiries, store policies, order processing, fulfillment, shipping and returns.

New York, Ny

• Managed all asset production, uploading, and product-merchandising schedule, for domestic and international, ecommerce sites of Rocket Dog, Pour La Victoire, and Kelsi Dagger Brooklyn.• Responsible for photographer, prop stylist, and retoucher sourcing and aesthetic standards adherence, during shoots. • Managed all social media accounts (Instagram, Facebook, and Twitter), implementing the ecommerce focused seasonal trend narratives.• Cultivated and maintained multi-tiered global digital influencer roster. • Managed trend-driven seasonal digital asset needs, web promo story map, in collaboration with the marketing department.• Strategized and managed all creative personnel budgets, long-term/short-term contracts, and shooting schedules.• Communicated daily site-related uploads, refreshes, and re-works, to web developers and affiliated partners. • Managed the gathering of all digital collateral for site / social media distribution, and delivery to web developers. • Curated and editorialized brand-specific imagery for sales department collateral use, and web-focused affiliate retailer, distribution. • Oversaw production and delivery of on-brand product and site copy consistent with SEO guidelines.• Carried out any immediate digital edits, pre-uploads (resizing, re-spec, proofing, and copy re-writes).• Ensured all product images and product pages were attributed for affiliate, PPC and PLA & had alt image tags for SEO .• Conducted twice-weekly site audits testing performance from inbound channels, as well as throughout the site and customer path. • Regulated and oversaw the ecommerce inventory, implementing adjustments and overhauls, as needed.• Catalogued and provided all hi-res imagery to Marketing, Public Relations, and Sales department(s).

New York, Ny

•Conceptualize advertising campaigns – manage overall production, talent and location scouting for 2014 seasons under the Artistic Direction of Cameron Diaz, for Pour La Victoire.•Manage production of seasonal product photography, photographer and post-production agency sourcing, product copy, and uploading of finalized collateral to e-commerce sites, for both KDB and PLV.•Conceptualize and manage shooting of creative assets for e-blasts (PLV and KDB), aiding in a 4K increase in user email acquiring and 25% rise in click-through rates.•Consult on all finalized campaign imagery, videos, and roll-out strategies.•Manage the master list of national digital partners and bloggers, and cultivated individual relationships with talent in an effort to establish an ambassador program for the brand.•Conceptualize and oversee the gifting program for KDB and PLV which focuses on tastemakers of the digital realm.•Interdepartmental liaison for Marketing, Sales, Design departments and executives (streamline top-level communication, consult on branding strategies, and oversee product acquisition for ecommerce).•Lead merchandising for footwear and handbag categories on e-commerce sites for KDB and PLV.•Collaborate with Marketing Director and CEO, with strategy implementation of e-commerce and web focused advertising platforms such as Commission Junction, Magento, and Springbot. •Assist managing the production of a partnered event with Urban Outfitter's Space 98, to launch KDB's Fall/Holiday 2014 Line.•Assist in the introduction of PLV and KDB Fall 2014 collections to accessories editors and stylists from, Vogue, W, Cosmopolitan, Allure, Teen Vogue, Instyle, Essence, Harpers Bazaar, Self, and Oprah, during Press Preview appointments. •Assist in production of the PLV Fall 2014 Debut Collection Preview Event with a focus on VIPs, top-tier editors and retail buyers.•Co-manage all company events planning, budgeting, and execution.

Richmond, Va

•Managed consignment for both Ashby and Clementine. •Assisted customers in purchasing and styling decisions increasing sales and inventory turn. •Coordinated Social Media sites such as Facebook, Instagram, and Twitter to increase customer awareness and sales at Ashby as well as Clementine. •Established and maintained loyal relationships with new customers and consigner clientele. •Updated consigner accounts when new merchandise was consigned.•Assisted Accessories Buyer during NYC Market and communicated interactions with customers to better fulfill customer needs.