Michael Clapp Email & Phone Number

New York, NY, US

New York, United States

New York, United States

- Work closely with artist management to develop and execute merchandising projects across tour, D2C, licensing and retail, and marketing programs based on artist activations.- Manage multiple artist P&Ls to drive revenue and growth through strategic merchandising across multiple channels of distribution.- Develop and present merchandising plans, budgets.

• Oversee end-to-end setup of all products for the site, including the product description, fit guidance, pricing, imagery, product attributes, and cross-sells
• Leverage on-site analytics combined with visual curation to inform the optimal placement of products on landing pages to drive conversion and sales revenue
• Optimize imagery and copy needs for all products and campaigns
• Test and refine user shopping journey - analyze sales data and funnel KPIs to understand engagement and improve on merchandising, navigation, and taxonomy
• Work in-tandem with the Sr. Manager, eCommerce to plan and schedule WoW product storytelling and new product launches
• Continuously monitor and report site bugs related to product and content to the Project Manager of Online Sales and eCommerce

New York, New York

• Managed and maintained product catalog within Salesforce Commerce Cloud
• (SFCC) ensuring product was published within a timely SLA.
• Partnered with SEO copywriter to maximize MSV across all product and landing pages.
• QA copy, meta data, and other relevant information on all PDPs.
• Developed pre and post production timelines for all ecommerce product photography.
• Built and maintained the online promotions and marketing calendar.

New York, NY

-Established sales objectives and maintained a marketing and promotions calendar to achieve sales and sell-through goals. -Created, executed, and implemented all digital and email campaigns, including setup and testing of codes and promotions, reporting email results, and A/B testing campaigns.-Leveraged Google Analytics to optimize performance and.

New York, NY

• Managed all asset production, uploading, and product-merchandising schedule, for domestic and international, ecommerce sites of Rocket Dog, Pour La Victoire, and Kelsi Dagger Brooklyn.
• Responsible for photographer, prop stylist, and retoucher sourcing and aesthetic standards adherence, during shoots.
• Managed all social media accounts (Instagram, Facebook, and Twitter), implementing the ecommerce focused seasonal trend narratives.
• Cultivated and maintained multi-tiered global digital influencer roster.
• Managed trend-driven seasonal digital asset needs, web promo story map, in collaboration with the marketing department.
• Strategized and managed all creative personnel budgets, long-term/short-term contracts, and shooting schedules.

New York, NY

• Conceptualize advertising campaigns – manage overall production, talent and location scouting for 2014 seasons under the Artistic Direction of Cameron Diaz, for Pour La Victoire.
• Manage production of seasonal product photography, photographer and post-production agency sourcing, product copy, and uploading of finalized collateral to e-commerce sites, for both KDB and PLV.
• Conceptualize and manage shooting of creative assets for e-blasts (PLV and KDB), aiding in a 4K increase in user email acquiring and 25% rise in click-through rates.
• Consult on all finalized campaign imagery, videos, and roll-out strategies.
• Manage the master list of national digital partners and bloggers, and cultivated individual relationships with talent in an effort to establish an ambassador program for the brand.
• Conceptualize and oversee the gifting program for KDB and PLV which focuses on tastemakers of the digital realm.

Richmond, VA

• Managed consignment for both Ashby and Clementine.
• Assisted customers in purchasing and styling decisions increasing sales and inventory turn.
• Coordinated Social Media sites such as Facebook, Instagram, and Twitter to increase customer awareness and sales at Ashby as well as Clementine.
• Established and maintained loyal relationships with new customers and consigner clientele.
• Updated consigner accounts when new merchandise was consigned.
• Assisted Accessories Buyer during NYC Market and communicated interactions with customers to better fulfill customer needs.