Mark Mclaughlin Email & Phone Number

Asheville, NC, US

Asheville, North Carolina Area

McLaughlin Strategy has helped media companies grow ad revenues for the past six years. In 2017, McLaughlin Strategy pivoted to working directly with the advertiser.The industry was redefined in 2015 and 2016 when media agency reviews by dozens of major marketers plus two major publications released by the ANA created the demand for stronger and more.

Asheville, North Carolina Area

“Mark’s track record as a brand advisor for dozens of Fortune 500 companies and some of the world’s largest ad agencies speaks for itself. His ability to understand and articulate the value and impact of a company’s brand from the perspective of the CFO and CEO is unique and important. He is passionate when it comes to helping clients create measurable.

External and internal responsibility to reposition Yahoo! from a cluster of valuable products into a coherent marketing solution delivering audience value propositions that align with the objectives of Fortune 500 advertisers. Accountable for ad revenue growth through the development of solutions-based value propositions for clients. Helped the sales.

Managed the division of FCB that focused on direct response, digital communications and database management. Developed a digital-centric positioning for the company and implemented a strategy for integrated advertising solutions that eliminated the barriers between the “traditional” and digital agencies.

While serving as media director of MVBMS, launched and managed a digital marketing communications services company focusing on integrated solutions. Originally, this was accomplished by combining the New York office of Cohn & Wells (Direct Response) with MVBMS Interactive to create Fuel North America. Fuel NA grew from nominal revenues to $25 million in.

Media Director for $1.1 billion agency. Helped win integrated global media responsibilities for Intel within 3 months of joining the company. Took a fledgling Internet practice and developed a major business platform for the company that led to the launch of Fuel NA (described above).

Led the project team that created a digital advertising standard that was trademarked as Superstitials™, a leading format for rich media web advertising across hundreds of Web sites. Responsibilities included product development, venture capital presentations, marketing and client services.

Created an unprecedented media service for Blockbuster Video to leverage movie industry co-op funds across hundreds of movie titles as they were released to video. Developed a single database solution that integrated media buying, co-op allocation, traffic, accounting and billing/co-op claims to manage $120+ million in local billings. This capability.

Member of agency's six person executive committee. Responsible for all media services. Executive responsibility for ad agency reengineering. Clients included Texaco, Wittnauer, American Tobacco, Travelers Insurance, Aer Lingus, Thrifty and Yoo Hoo.

Senior strategist for media reporting to Jim Baker (Chief of Staff) and Bob Teeter (Campaign Chairman) for the re-election of President Bush. Built and directed a media organization capable of handling all “paid” media requirements for a Presidential campaign.

Managed media services for clients billing $275 million. Clients included Procter & Gamble (19 brands), Barbados Tourism, Denny's Restaurants, Norelco for DMBB and Merck, Marion Merrell-Dow, Sandoz for Medicus. In the preceding years of 1981 to 1987, developed from entry level to become the youngest DMB&B executive elected to Senior Vice President.

Listing shown due to multiple agency names used by Linkedin.

Listing shown due to multiple agency names in Linkedin. See above.

Bachelor Of Arts (B.A.), English Literature

Education record