McLaughlin Strategy brings together financial accountants and marketing executives to develop fresh strategies that deliver profitable growth, sustainability and risk management.My consulting begins with this belief: STRONG BRANDS ENJOY MORE EFFICIENT BUSINESS MODELS THAN DO WEAK BRANDS. That fundamental insight is the beginning of a process that gets marketing and financial executives on the same page pursuing the same outcomes. We all seek profitable growth from our brand marketing investments, but it takes hard work to stay on task in the era of rapid digital change.In the digital ROI era of marketing investment analytics, brands have become super-efficient direct response advertisers but have been stunned painfully when their brand equities (brand preference) collapse suddenly. McLaughlin Strategy helps marketers optimize ROI tactics and brand preference investments in order to maximize profitable growth and reduce the risk of share erosion. Please open the "Brands Have Two Jobs" document below for a deeper dive on this topic.Specific to media, the industry was redefined in 2015 and 2016 when media agency reviews by dozens of major marketers plus two major publications released by the ANA created the demand for stronger and more strategic relationships between marketers and media companies. McLaughlin Strategy works with marketing executives who are recognizing the need to take more responsibility for media strategy in-house. Please open the "Triangle Media Management" document below for a deeper dive on how the industry got itself into such a dark place and what to do about it.M.O.S.T. = Mission, Objectives, Strategies and Tactics. MOST is a proprietary process that helps teams improve change management skills. MOST helps marketers stop feeling overwhelmed by rapid change and instead to feel empowered by change as an opportunity to lead. Please open "Introduction to M.O.S.T." for a deeper dive on this topic.