Caitlin Mcnulty Cabral

Caitlin Mcnulty Cabral Email and Phone Number

Marketing | Digital Marketing | Branding Building Engagement Through Storytelling @ Tonic Design Management (TonicDM)
los angeles, california, united states
Caitlin Mcnulty Cabral's Location
Los Angeles, California, United States, United States
Caitlin Mcnulty Cabral's Contact Details

Caitlin Mcnulty Cabral work email

Caitlin Mcnulty Cabral personal email

n/a

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About Caitlin Mcnulty Cabral

I joined TonicDM because they believe in creating a world full of elegant design. As their Director of Marketing, I lead the charge in driving brand awareness and engagement in the AEC (Architecture, Engineering, and Construction) software space. I’m passionate about crafting marketing strategies that go beyond just promotion—they spark meaningful conversations and create lasting connections between our technology and the people who rely on it. For me, effective marketing is about telling stories that resonate deeply with the audience, highlighting the value we bring to design and engineering teams.With a background in data-driven marketing, digital strategy, and brand storytelling, I’ve spent my career creating integrated solutions for globally recognized brands like Samsung, Cisco, Qualcomm, and Netflix. During my time at agencies such as Razorfish, Ogilvy, and Midnight Oil, I honed my ability to connect brands to their audiences in a way that feels authentic and impactful, a skill I continue to bring into my work at TonicDM.

Caitlin Mcnulty Cabral's Current Company Details
Tonic Design Management (TonicDM)

Tonic Design Management (Tonicdm)

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Marketing | Digital Marketing | Branding Building Engagement Through Storytelling
los angeles, california, united states
Website:
tonicdm.com
Employees:
10
Caitlin Mcnulty Cabral Work Experience Details
  • Tonic Design Management (Tonicdm)
    Director Of Marketing
    Tonic Design Management (Tonicdm) Jul 2024 - Present
    Los Angeles, California, United States
    TonicDM is a cloud-based solution for smart, simple project information management designed specifically for architects and engineers.
  • Tonic Design Management (Tonicdm)
    Director Of Marketing
    Tonic Design Management (Tonicdm) Feb 2024 - Jun 2024
    Los Angeles, California, United States
  • Mi Cocina | Ubi-Ind
    Marketing Director
    Mi Cocina | Ubi-Ind Nov 2023 - Jun 2024
    San Francisco Bay Area
    MI COCINA crafts durable yet beautiful products for your kitchen and home.
  • Midnight Oil
    Vice President, Group Account Director / Director Of Marketing
    Midnight Oil Jun 2019 - Mar 2021
    Midnight Oil is a dynamic marketing agency dedicated to creating meaningful connections through experiences that inspire. As Group Account Director, I was the business and team lead for the agency's Netflix account. As Strategy and Marketing Director, I led go-to-market messaging, new business targeting, new business development and storytelling.
  • Razorfish
    Vice President, Executive Client Partner
    Razorfish Oct 2018 - May 2019
    Razorfish Global was a Publicis Groupe Agency focused on data-driven experience strategy and design. Razorfish was merged with SapientNitro, Sapient Consulting and Rosetta in 2017 to create SapientRazorfish, a new agency built for an always-on world. During my tenure, I served as co-lead on agency's Samsung global business with accountability for digital, consumer research and omni-channel retail. Partnered with Clients. Mentored teams. Managed financial forecast and guidance. Provided strategic recommendations.
  • Razorfish
    Vp, Executive Client Partner
    Razorfish Mar 2016 - Sep 2018
    Senior client partner on agency's Retail Experience Design business for Samsung, a portfolio of marketing projects encompassing digital and mobile experience design, with U.S. and global clients. Motivated teams. Delivered growth and profitability. Accountable for forecasts and strategic account planning.
  • Razorfish
    Vp, Associate Client Partner
    Razorfish Mar 2014 - Feb 2016
    Rosetta, a global customer engagement agency owned by Publicis.- Associate Client Partner on the agency's Samsung business, managing owner engagement marketing that used insights and data to fuel digital, mobile, and experiential channels.- Promoted to lead the agency's Samsung Retail Experience Design business, a mix of digital, technology and creative design.
  • Ogilvy
    Partner, Group Account Director
    Ogilvy Jan 2012 - Feb 2014
    Ogilvy is a global agency focused on growing brands and businesses through creativity and innovation. During my tenure, I was Client partner on agency's Qualcomm Snapdragon business. Led creative reviews and presentations. Partnered with creative and production leads. Mentored teams. Communicated brand requirements to agency partners. Developed brand guidelines.
  • Ogilvy
    Partner, Account Director
    Ogilvy Jan 2009 - Dec 2011
    Partnered with clients on the development, planning and production of global, brand and digital marketing campaigns for Cisco Systems. Collaborated with creative, strategy, media and production teams. Aligned with international teams. Reviewed work. Managed timelines, creative reviews and feedback. Delivered campaign recaps, launch reports, analtyics and competitive reports.
  • Ogilvy
    Management Supervisor
    Ogilvy Jan 2007 - Dec 2009
    Management Supervisor on agency's Nature Made business. Collaborated with teams and guided clients. Managed A/B digital testing and analytics reports. Led content production, schedules, client reviews, changes and approvals.
  • Ogilvy
    Account Supervisor
    Ogilvy Jan 2005 - Dec 2006
    Partnered with agency teams and clients on the development of Nature Made Vitamins brand and product launch campaigns. Collaborated with agency creative, media and production teams.
  • Ogilvy
    Account Executive
    Ogilvy Jan 2004 - Dec 2004

Caitlin Mcnulty Cabral Skills

Integrated Marketing Digital Strategy Digital Marketing Advertising Strategy Digital Media Creative Direction Online Advertising Interactive Advertising Content Strategy Marketing Social Media Marketing Brand Management Marketing Strategy Digital Customer Insight Mobile Devices Interactive Marketing Brand Management Digital Expert Strategy Creative Problem Solver

Caitlin Mcnulty Cabral Education Details

Frequently Asked Questions about Caitlin Mcnulty Cabral

What company does Caitlin Mcnulty Cabral work for?

Caitlin Mcnulty Cabral works for Tonic Design Management (Tonicdm)

What is Caitlin Mcnulty Cabral's role at the current company?

Caitlin Mcnulty Cabral's current role is Marketing | Digital Marketing | Branding Building Engagement Through Storytelling.

What is Caitlin Mcnulty Cabral's email address?

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What schools did Caitlin Mcnulty Cabral attend?

Caitlin Mcnulty Cabral attended University Of California, Los Angeles.

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Caitlin Mcnulty Cabral has interest in Social Services.

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Caitlin Mcnulty Cabral has skills like Integrated Marketing, Digital Strategy, Digital Marketing, Advertising, Strategy, Digital Media, Creative Direction, Online Advertising, Interactive Advertising, Content Strategy, Marketing, Social Media Marketing.

Who are Caitlin Mcnulty Cabral's colleagues?

Caitlin Mcnulty Cabral's colleagues are Reg Prentice, Collin Walsh, Larry Rocha, Sienna Johnston, Paul Covello, Deb Johnston, Jennifer Dudman.

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