Meagan Bell Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Leading the marketing launch of the organisation’s first direct to consumer behavioural health product - Helm. Targeting men tackling excessive drug or alcohol use, gambling addiction or difficulty managing emotions, Helm supports them through tailored programs to help get their life back on track, for both themselves and those around them.Key player in further new product development, innovating to reach audiences in both B2C and B2B, across critical stages of research, strategy and… Show more Leading the marketing launch of the organisation’s first direct to consumer behavioural health product - Helm. Targeting men tackling excessive drug or alcohol use, gambling addiction or difficulty managing emotions, Helm supports them through tailored programs to help get their life back on track, for both themselves and those around them.Key player in further new product development, innovating to reach audiences in both B2C and B2B, across critical stages of research, strategy and GTM planning and execution.Leading internal comms during a time of significant change and expansion. Show less

Melbourne, Australia

- Defining and driving the global brand strategy and its execution across all aspects of the organisation from fundraising through to investment in men's health projects- Co-created a 3 year global marketing strategy to deliver year-round income and impact KPIs- Led a comprehensive audience segmentation project, partnering with KPMG, to put the consumer at the heart of all decision-making- Crafted a comms strategy and played a lead role in the resulting, still-running global… Show more - Defining and driving the global brand strategy and its execution across all aspects of the organisation from fundraising through to investment in men's health projects- Co-created a 3 year global marketing strategy to deliver year-round income and impact KPIs- Led a comprehensive audience segmentation project, partnering with KPMG, to put the consumer at the heart of all decision-making- Crafted a comms strategy and played a lead role in the resulting, still-running global creative platform that's moved the needle on brand awareness and understanding - Coached and inspired the Marketing Leads in Australia, Canada, the US and UK to exceed acquisition and revenue targets, including oversight of all media planning and buying, including a significant digital component- Re-built the Global Creative Services Team to deliver best in class creative Show less

Melbourne Area, Australia

- Led a small but very talented marketing team across media, PR, social, content, events, activations and partnerships to deliver three successful Movember campaigns, the last achieving +20% YOY revenue growth- Initiated the introduction of an annual brand health tracker that was then rolled out in the three other major markets and oversaw the next 5 waves- Led all agency relationships, including creative, media and PR- Selected by Google to provide the brief for the annual Skippy's… Show more - Led a small but very talented marketing team across media, PR, social, content, events, activations and partnerships to deliver three successful Movember campaigns, the last achieving +20% YOY revenue growth- Initiated the introduction of an annual brand health tracker that was then rolled out in the three other major markets and oversaw the next 5 waves- Led all agency relationships, including creative, media and PR- Selected by Google to provide the brief for the annual Skippy's challenge for the most un-skippable two-minute ad on YouTube and to be a key note speaker at the annual Brandcast event in Sydney - sharing a stage with Elton John Show less

Melbourne, Victoria, Australia

- Headed the Account Management department, with a team of 11, across Melbourne and Sydney- Led the agency’s largest sport sponsorship account and was responsible for the successful implementation of the Federal Government’s $25M Community Sponsorship Fund, leveraging partnerships with 18 different sports to help tackle youth binge drinking- Played a critical mentoring role in the effective management of Australia’s largest sporting sponsorship (Toyota’s Premier partnership with the… Show more - Headed the Account Management department, with a team of 11, across Melbourne and Sydney- Led the agency’s largest sport sponsorship account and was responsible for the successful implementation of the Federal Government’s $25M Community Sponsorship Fund, leveraging partnerships with 18 different sports to help tackle youth binge drinking- Played a critical mentoring role in the effective management of Australia’s largest sporting sponsorship (Toyota’s Premier partnership with the AFL), including the iconic ‘Legendary Moments’ campaign- Led the development of campaigns to reignite the membership base for the Richmond Football Club and Melbourne Renegades, resulting in both exceeding acquisition targets Show less

Melbourne, Victoria, Australia

- Consulted to senior Clients and stakeholders across the Marketing and Communications spectrum, leading the FMCG account group within the agency- Spearheaded the concurrent development of seven different multi-channel, highly integrated campaigns for Bulla across their portfolio of brands - Leadership role within the Agency, representing Strategy/Account Management- Managed and mentored a team of four, reporting to the Managing Director- Clients: Bulla, Devondale, Mars

Melbourne, Victoria, Australia

- Over four years, oversaw the development and production of 14 annual Bakers Delight integrated campaigns and promotions, evolving the long-running and much-loved baker-led creative platform to remain relevant and engaging while retaining its original charm- Led the development and implementation of a multi-market, multi-target audience, multi-channel re-positioning campaign for CPA Australia- Forged a relationship with Natures Organics that resulted in first-time marketing investment… Show more - Over four years, oversaw the development and production of 14 annual Bakers Delight integrated campaigns and promotions, evolving the long-running and much-loved baker-led creative platform to remain relevant and engaging while retaining its original charm- Led the development and implementation of a multi-market, multi-target audience, multi-channel re-positioning campaign for CPA Australia- Forged a relationship with Natures Organics that resulted in first-time marketing investment and breakthrough campaigns for Organic Care and Earth Choice. The latter was awarded at the New York Festivals, Spikes Asia, MADC and Clio’s Show less

New York, Usa

- Joined as an Account Director and was then promoted to VP. Clients included two of Proctor & Gamble's top 5 global brands in Pampers and Iams Pet Food- Teamed with the Strategic Planner to develop a repositioning strategy and resulting campaign for Pampers US encompassing eight sub-brands that was subsequently adopted around the globe, resulting in substantially increased brand and share measures.- Led the campaign development to launch Iams into the massive US grocery sector, where… Show more - Joined as an Account Director and was then promoted to VP. Clients included two of Proctor & Gamble's top 5 global brands in Pampers and Iams Pet Food- Teamed with the Strategic Planner to develop a repositioning strategy and resulting campaign for Pampers US encompassing eight sub-brands that was subsequently adopted around the globe, resulting in substantially increased brand and share measures.- Led the campaign development to launch Iams into the massive US grocery sector, where differentiation and cut-through was key- Represented Account Management at a week-long global Creative workshop in France- Worked with kids and animals on a rolling cycle of TV and print production Show less

London, England, United Kingdom

- Collaborated to address a critical shortage of nurses in the UK with a Cannes award-winning TV and print campaign that went from brief to on-air in 16 days. - Facilitated the development of extensive creative concept testing research for Visa Debit Cards across 8 CEMEA markets in 8 languages, ensuring cultural nuances were noted and the integrity of the creative concepts was retained.

Mini Mba, Marketing

Bachelor Of Business, Economics & Marketing