Strategic Marketing Demand Analyst
CurrentAnalyzing data from multiple systems to determine the effectiveness of demand programs, as well as provide recommendations for future campaign activities based on data. Fully understand the taxonomy of data, where it originates, how it passes between systems and who are the business owners for the data. Work closely with the geo demand teams to understand the tactics, KPIs, success metrics, goals, and expected outcomes of campaigns, and deliver campaign status updates, as well as post-campaign… Show more Analyzing data from multiple systems to determine the effectiveness of demand programs, as well as provide recommendations for future campaign activities based on data. Fully understand the taxonomy of data, where it originates, how it passes between systems and who are the business owners for the data. Work closely with the geo demand teams to understand the tactics, KPIs, success metrics, goals, and expected outcomes of campaigns, and deliver campaign status updates, as well as post-campaign rollup reports that shape and inform future campaign execution. Show less