Megan Callihan Email & Phone Number

Created action reports for implementation of product launch to entire portfolio of Harrah’s Entertainment Company marketing departments. Devised project plan to create client needs mapping, track and monitor the scheduled deployment for numerous properties throughout the U.S. Traveled to properties to meet with Marketing Managers, collect information, review changes and executed change management interventions. Maintained the 2008 business plan to adhere to budget; created the 2009 ‘Deployment’ budget to reduce costs by 12%. Composed Operational Manual and weekly progress reports for the owners, clients and upper management. Recruited, trained, and managed the staff for business development, including hiring and firing authority.

Conceived and prepared ad hoc analyses, analyzed and reported variances within revenue data and sales fluctuations for the Southeast U.S. in order to evaluate business strategies and developed actionable recommendations as appropriate. Pioneered training and programmed the Region’s “Leads to Revenue” generation system, providing sales force with pertinent client contact. Administered website utilizing HTML coding to report crucial sales figures, computer updates, and company or industry changes. Assisted in developing and implementing comprehensive and effective programs for client renewal and retention. Tutored over 400 advisors in new technologies, programs and hardware.

Created marketing materials designed in Adobe Photoshop for sales presentations and joint ventures with business partners throughout Tampa. Published mortgage related articles in the St. Petersburg Times. Identified lifestyle and consumer behavior in order to effectively market to customers and prospects. Interacted with existing customers to increase sales of products and services by 50% through attentive client relations. Developed and implemented strategies to ensure repeat business via social media techniques.

Masters Of Arts, International Business

Activities and Societies: Expounded on thesis - "Consumer Behavior: The Effects of Product's Country of Origin" utilizing SAS.

Bachelor Of Science, Marketing

Activities and Societies: Golden Key International Honour Society, Principles of Marketing Teaching Assistant, Habitat.