Megan Guy Email & Phone Number

South San Francisco, California, Us

Lead the global Strategic Executive Programs team, inclusive of the Executive Briefing Center (EBC), Customer Advisory Board (CAB), and executive sponsor program

South San Francisco, California, Us

Built comprehensive content and lifecycle marketing programs for clients, including strategic framework creation, content production, and distribution across email, paid acquisition, and social channels.

San Francisco, Ca, Us

As the Head of Customer Marketing, I founded the customer marketing function at Segment and built a team that nurtured and engaged customer champions with the goal of capturing the voice of the customer, amplifying Segment in the market, and ultimately driving growth. Programs launched:- Enterprise customer engagement program that deepened relationships by matching customer executives with speaking, press, and content opportunities- Online customer community of over 1,400 customer advocates that became a strong product feedback and research engine- High-output processes for developing customer testimonial content (i.e. case studies, third-party reviews, etc.) across industries, global regions, and product lines- Customer speaker content program for major conferences and field events- Customer Advisory Board program that deepened strategic customer relationships and became a pivotal input to product roadmap development

San Francisco, Ca, Us

San Francisco, Ca, Us

- Own marketing and PR strategy for multi-channel thought leadership and demand generation campaigns across email, social, digital advertising, print, and partner channels- Drive content development for webinars, podcasts, white papers, infographics, and ebooks- Manage a two-person team who oversee all customer marketing programs, including the customer community, customer communications, etc.

San Francisco, Ca, Us

- Built the first multi-channel customer marketing program at InsideView to drive increased customer retention, cross-sell and upsell revenue- Launched and managed a customer advocacy community of over 500 members in order to build a streamlined channel for sourcing referrals, references and case studies and to maintain an engaged group of advocates- Developed an average of four new case studies a quarter by identifying and interviewing target customers, developing story content, promoting the success story, and using customer success learnings to inform Sales and Product team insights- Executed quarterly customer webinars with an average of 1,000 registrants; generated a total of $75K in pipeline YTD- Built a Customer Advisory Board (CAB) of 20 customers and orchestrated Product, Sales, and Customer Service teams to host three CAB meetings per year

San Francisco, Ca, Us

Rockville, Maryland, Us

The BOSS Group is an award-winning creative staffing firm for interactive, creative and marketing talent. The BOSS Group implements a consultative approach to supply temporary, temp-to-hire, direct hire and managed services solutions to leading organizations across virtually every industry sector for 25 years.• Managed the onboarding and interviewing process for all new talent, which included responsibilities such as: securing talent contracts, conducting reference and background checks, packaging talent portfolios for submission to clients and assessing talent on software proficiency• Served as the face of The BOSS Group to the talent pool and managed majority of talent-facing communication• Lead internal ad management process to broadcast searching orders in relevant channels

Mountain View, Ca, Us

Wildfire, a division of Google, is one of the world’s largest social media marketing software providers. Wildfire's Social Marketing Suite combines best-of-breed social promotion and advertising software, robust mobile and desktop page management, messaging and sophisticated real-time analytics in one complete platform. • Partner with marketers, brand managers and agencies to implement Wildfire's technology and drive performance in online and social media channels• Negotiate contracts and secure new business• Assist in overseeing the account management process for accounts won

Mountain View, Ca, Us

Wildfire, a division of Google, is one of the world’s largest social media marketing software providers. Wildfire's Social Marketing Suite combines best-of-breed social promotion and advertising software, robust mobile and desktop page management, messaging and sophisticated real-time analytics in one complete platform. • Met, and often exceeded, every monthly goal for setting up new business conversations for the Account Executive team• Generated the highest revenue amount in my training class• Streamlined and equalized inbound lead distribution by spearheading the establishment of a set of processes for the entire Sales Associate force• Increased training efficiency by creating a Sales Associate manual highlighting best practices and techniques

Troy, Mi, Us

Opes Advisors offers an innovative alternative that pulls together every aspect of your financial life in a way that no other company does. Opes Advisors stands alone as a firm that brings together wealth management, real estate investments and mortgage services to take a holistic look at your fiscal health.• Collaborated with Mortgage Advisors to develop marketing plans and drive sales through seminars, partnerships, online and print advertising and social media campaigns• Launched marketing initiatives for three new branches by building customized sales tools, planning open houses, creating press releases and establishing an online presence• Managed web content and weekly email marketing campaigns• Conducted webinars to train Mortgage Advisors on an internal CRM tool to assist them with organizing personalized marketing efforts

The Mountain Winery is a Bay Area landmark and renowned historical venue for weddings, corporate meetings, dinner parties, concerts, and holiday parties. The Mountain Winery's famous Summer Concert Series welcomes world-class performers every year.• Managed the web and social media presence by ensuring content was updated daily, and used Visistat and Google Analytics to monitor metrics and performance• Launched new website integrating event reservation and ticket sales functionality• Created unique marketing campaigns for all upcoming events using online marketing channels, partnerships with local companies and grassroots initiatives• Ran weekly email marketing campaigns using Constant Contact, and tracked performance to produce revenue generation reports• Served as point-of-contact for all press relations and wrote press releases• Executed all print and graphic design production utilizing Adobe Creative Suite

Santa Clara, Ca, Us

Palo Alto, Ca, Us